Karla K Jackson Email & Phone Number

As a creative copywriter, I’ve worked across industries, audiences and channels to help brands tell their stories. I excel at digging deep to understand the product, company and audience, and developing clear, compelling marketing that supports my clients’ goals. Since I would rather create a great campaign than the next Great American Novel, I have expanded my skills by working across roles. In addition to copywriting and creative direction, I have also done strategy, art direction, coding, UX and project management. I’m also better than most at clearing copier jams. SKILLS- Create content tailored to the client’s goals, audience and medium- Steward a brand voice across mediums and deliverables- Guide creative projects from ideation to delivery- Facilitate sessions to create brand platforms and stakeholder alignment- Convert strategic imperatives into on-time, on-budget deliverables- Forge partnerships that lead to better collaborationACHIEVEMENTS- Transformed an also-ran brand into the top three in survey results in their most critical category in three years- Moved a company 18 places higher on the Great Places to Work listing without new policies or procedures- Created an experiential branding plan for the headquarters of a Fortune 100 company that still drives development 10 years after completion- Proved one team could provide multiple identities for sister brands- Created demand for brand platforms by streamlining the process- Increased same-client sales by elevating the level of deliverables- Increased department productivity, cutting staffing needs in half

Listed skills include Creative Direction, Art Direction, Copywriting, Integrated Marketing, and 32 others.

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  The University Of Georgia

  Mass Communication/Media Studies