• Led social intelligence efforts with a focus on Sprinklr integration, guidelines, and processes for Mars global CXP team.• Implemented strategies to enhance social listening capabilities and drive insights for all Mars segments.• Collaborated with cross-functional teams to optimize social media analytics.

Leading social data analysis for Tilray brands.

Spearheaded social analytics initiatives within the global Coca-Cola Social Listening & Engagement Team. Delivered relevant data analysis that uncovered actionable insights and opportunities for brands and business. Piloted and implemented AI tools and designed framework for global social measurement, benchmarks and reporting templates.•Optimized performance of social launch of Coca-Cola Creations to surpass all KPI’s for 2022 campaigns while leading implementation of real-time social charters for Sprite and FIFA World Cup 2022 for more than 90 markets. •Co-led projects to pilot and implement AI tools within the social intelligence command center as well as to further data integrations across analyst teams in the company globally. •Oversaw projects to standardize social media measurement across all markets and provide framework for global charters with cross-functional teams.

SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at major companies.

Visualized and unified campaign measurement of clients to generate insights through data and tell a compelling story. Ran standard and ad-hoc analysis, transmitting results to internal and external clients with an emphasis on providing insights from the data and providing value to the client. Partnered with account, activation and research teams to develop compelling reporting that guides strategic client activation recommendations.•Advocated paid recommendations that allowed one client to surpass all 2017 KPIs during annual campaign as a result of identifying high-performing content and optimizations.•Performed qualitative and quantitative analysis across the online Paid, Earned, Shared and Owned spectrum.

Pioneered and systemized social listening and analytics data and reporting processes and deliverables for the North American Social Center. Translated various sources of social data from tools such as Sprinklr, Netbase and Unmetric to inform strategists and brand planners in planning and content efforts. Provided social listening and analytics data and reporting for the North American Social Center. • Powered North American “social intelligence command center” to monitor social channels and make real-time recommendations for engagement opportunities for our brands as well as translating various sources of social data into actionable consumer insights• Collaborated with key stakeholders to identify, refine, create and deliver social marketing reports and insights to help drive our business initiatives while developing and providing on-demand, daily, weekly, monthly and quarterly listening and analytics reports • Monitored and reported on our brands’ relative position against competitors and leading brands in the social space as well as identify trending cultural conversation and brand conversations on a regular basis •Facilitated social media listening and analytics for customers such as Wendy’s, McDonald’s, Subway, and Cinemark, which involved presenting to C-level executives within these marketing departments.

Directed all aspects of providing C-level stakeholders at clients such as State Farm, General Motors, Dr Pepper Snapple Group, Clorox, NBC Sports and more with actionable insight and recommendations based on analysis of social data within the Oracle SRM platform. Ensured deliverables were aligned with client-specific goals and objectives.•Majority of time spent analyzing data, identifying and articulating reoccurring trends, thinking like a marketing or brand manager, making realistic recommendations to clients, creating professional reports and establishing strong client relationships. •Elevated real-time reporting as well as providing post-campaign reporting for NBC Sports social activations during Super Bowl and Olympics activations.

Responsible for developing and fully executing a social media engagement strategy that unifies messaging while planning and executing promotions and giveaways for all three Atlanta Pure Barre studios. Write, post and manage web content for Twitter and Facebook while staying highly responsive to comments and feedback. Analyzed, reviewed and reported on the effectiveness of social media efforts. Offer unparalleled quality and value to businesses throughout Atlanta who are looking to expand their web presence and capitalize on the marketability of new media.• Increased weekly reach from less than 100 to more than 1,200 in less than six months.• Recorded initial six month growth increase of Facebook audience of more than 300 new fans, which more than doubled the audience and was a 165% increase over the previous six month span’s rate of growth.• Recorded one year growth increase of Facebook audience of more than 750 new fans, which was a 335% increase in fan numbers, while also increasing impressions 800% and reach nearly 1,000%. All growth was done organically.

Enabled the on-going development and execution of a social media engagement strategy for UPS. Owned majority of the content planning process which included planning, curation, writing copy, and analyzing success of content. Worked to keep client updated at all times on social developments and integrated pertinent new platforms, viewpoints and more. Other responsibilities include researching and writing POVs and blog posts for agency publishing as well as support for other social B2B clients.•Crafted social content that garnered 500% higher organic results for UPS at the time of position compared to January 2013 Adobe Social Intelligence Report averages for brands.

Responsible for assisting in development and execution of social media engagement strategies for clients on a freelance basis. Wrote, posted and managed web content for Twitter and Facebook while staying highly responsive to comments and feedback. Analyzed, reviewed and reported on the effectiveness of social media efforts. Offered unparalleled quality and value to franchise businesses that were looking to expand their web presence and capitalize on the marketability of new media.• Client roster included Little Caesars and Golden Corral with a focus on engagement with all fans toincrease customer loyalty and solve customer service issues; assisted in growth of Little Caesars' Twitter followers of more than 5,000 in 3 months.• Audience for Little Caesars was at 1.5 million Facebook fans and 16,000+ Twitter followers, while Golden Corral boasted a following of 360,000+ Facebook fans and 6,500+ Twitter followers.• Established presence for Golden Corral on LinkedIn.

Responsible for developing and fully executing Tropical Smoothie Café’s social media engagement strategy and ensuring the alignment with business, brand and marketing goals. Managed the day-to-day social media channel presence while continuously researching new potential platforms for the company. Created a wide range of creative content for all social platforms, including Twitter, Facebook, and Pinterest while also preparing all necessary responses to fan requests and complaints. Solely responsible for national text messaging program, which encompassed duties ranging from vendor support and communications to creation of text messaging content for use by 300+ Cafes.• Recorded initial three month growth increase of Facebook audience of more than 22,000 new fans, which was a 59% increase over the previous three month span’s rate of growth.• Produced a total fan growth over first six months of more than 30,000 new fans, which was an almost 20% increase in fan numbers since taking over control of the page in May 2012; growth during 2012 topped 40%.

Managed social media campaigns, including online advocacy, writing editorial, community-outreach efforts, and promotions; initiated dialogue and responded to customer requests and comments. Served as Intern Manager for department from May – August 2011; responsible for task distribution, oversight and support of full advertising pitch to major restaurant chain. Handled 10-20 accounts at any given time; part of the launch of social media management programs for both Chevrolet and Southeastern Toyota clients. Posted roughly 300 updates to Twitter and Facebook each week. Assisted with background research and presentation development for pitches to potential new business; assisted in pitches to more than 20 clients in spring 2012. Maintained detailed daily, weekly and monthly reports for clients; analyze data and analytics for each social media client.• Average growth for client Facebook accounts in 2011 was 310%; average growth for client Twitter accounts in 2011 was 275%.• Wrote press releases for traditional public relations clients and handle outreach to media members; assisted in increase of one client’s credits by more than 350%.

Wrote press releases for upcoming exhibits, events and IMAX films. Designed, edited and wrote biweekly email newsletters that reached more than 14,400 media members, teachers and patrons in the Gulf Coast area. Maintained all social media profiles for the Exploreum, such as Twitter, Facebook and YouTube. Gained hands-on experience with grassroots public relations, pitching stories to media members, social media as a business tool and developing marketing strategies• Developed concept for IMAX Frequent Flyer program to increase viewer numbers of three visiting IMAX films.• Researched more than 25 traveling exhibits as possibilities for new 2011 exhibit and presented options to senior leadership.

Collected, separated and routed incoming mail, answered correspondence, and prepared outgoing mail. Developed excellent organizational skills by coordinating the schedules and calendars of several attorneys simultaneously. Compiled, copied, sorted and filed records of office activities, business transactions, and client information. Most work was done on an independent basis and relied upon personal deadlines.• Updated and verified accuracy of files for 100+ clients that were part of $1 million class-action suit.• Received praise for superb customer service resulting in several repeat customers and consistent clients.

- Interviewed multiple sources, researched facts and background and wrote one to two articles per week for the University of Alabama's daily newspaper. - Multiple deadlines per week with more than 20 published pieces.- Many pieces were front page stories and several features were considered for submission to national journalism competitions by editor.

- Interviewed players and coaches from around the country. - Researched game previews and had numerous exclusive features published.- One exclusive was published in the best-selling issue in the publication*s history.

Worked as a junior and then senior counselor at an all-girls camp for children ages 6-16. Responsible for the well-being of between 8-12 campers, 24 hours a day. Served as lifeguard and head of several activities, which required additional responsibilities and paperwork.