Katherine R. Email & Phone Number

Apex, Nc, Us

Raleigh-Durham, North Carolina Area

• Maintaining a closed-loop roadmap for Zenfolio, accounting for user feedback, feature requests and development priorities.• Designed, coded, and implemented custom Slack integration with Airtable to aid in the flow of feedback from end-users and Customer Support team to Product Development.• Teaching project managers how to utilize Asana and Pendo to best suit their project’s needs.• Coordinating and facilitating biweekly meetings with Managers for Product, Customer Support, Customer Success and Marketing to ensure cohesiveness in the alignment of roadmap, priorities, and requirements.• Organizing demos, providing release updates and other communications to both stakeholders and end users.• Ensuring documentation and training are in place to support users on changes in each release.

Wilmington, North Carolina, United States

Operational• Managed all travel and personnel expense reporting for executives, employees, and contractors. • Event coordinator for trade shows, showcases, and events where SI’s startups attended as guest speakers.• Customer account management.• Coordinated travel logistics and event planning, including five (5) trade shows, several showcases and guest speaker roles, as well as on- and off-site training and product kickoff for twelve (12) customer locations.• Maintained office staff by interviewing, recruiting, selecting and training employees.• Communicated company calendar and coordinated planning sessions with specified teams to ensure deadlines were met. Marketing • Social media account management for Facebook, LinkedIn, Instagram, and Google Plus.• Ad account management for Google AdWords, Apple SearchAds, Facebook, Instagram, and Amazon MarketPlace.• Campaign optimization through Google Analytics to evaluate effectiveness and locate areas needing improvement.• Budget management – provided budget recommendations based on campaign goals.• Familiarity of best practices for Search Engine Optimization, App Store Optimization, Affiliate Marketing, Display Ad marketing, social media, email, mobile research, and audience development.• Analyzed effectiveness for paid campaigns in Facebook, LinkedIn, Instagram, Google AdWords, Apple SearchAds.• Identify audience segmentation opportunities with respect to marketing channels, user behaviors, site traffic patterns, demographics and psychographics.• Developed marketing kits for clients.Administrative• Customer Training and Product Installation.• Website maintenance including public calendar for current events / news updates.• Data Entry: Expense reporting, inventory management, ad campaign management.• Maintained minutes of staff meetings and followed up on the status of action items.• Inventory management: ordering; stocking; forecasting; shipping; budgeting.

Raleigh-Durham, North Carolina Area

Developed approach to promote special events via social media and in-house advertising.Managed inventories and weekly audits of supplies to plan purchases.Devised time efficient method for comparing weekly sales against supply audits, using results to evaluate employee performance.Trained new customer service employees to maintain higher level of customer service and minimize turnover.

Wilmington, North Carolina

Apparel Committee was originally called T-shirt committee and produced, on average, two designs each school semester: one t-shirt and one sweatshirt. I was elected into the committee chair position by the active members of the fraternity, as a whole, due to their knowledge of my artistic ability and history with money management.As chair, I grew the product line by increasing the number of product types offered, 250%. I reorganized the way the committee produces and distributes products to: reduce the time required to turn a design into a finished product; increases consumer satisfaction by making customization of each product possible; and decrease production cost.

General Horticulture Certificate

Bachelor’S Degree, Business Administration, Alumni

Activities and Societies: Cameron Executive Network, Phi Sigma Pi National Honors Fraternity, Tau Sigma National Honor Society, SCUBA Club

Associate'S Degree, Business Administration And Management, General