Product leader with a background in marketing and development.Worked on 15+ products across various industries (EdTech, MarTech, GameDev, FoodTech, Productivity, and more). Promoted the PokerStars brand in the CIS region.I build systems and processes that align with business goals, promote employee growth, and address user needs.My experience covers all stages of product development, from research and strategy formulation to development, launch, data analysis, and scaling.I create product and marketing teams from scratch and take over existing ones. I am constantly developing myself and helping those around me grow.
Mgs
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Cmo And PoMgsMoscow, Ru
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Cpo / CmoMgs Jul 2019 - PresentManaging the processes of product discovery and product delivery of digital products - mobile games, applications, websites. Promotion of the brand and products of an IT company.
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Chief Marketing Officer | Cmo (Russia)Parimatch Aug 2017 - Mar 2018Moscow, Russian FederationDeveloped and implemented marketing strategy. Managed the marketing team of 14 people effectively. Delivering marketing efficiency and effectiveness resulting in an average monthly growth of 33% in Acquisition, 27% in MAU, and 33% in FTD, 12% in revenue mostly due to display advertising, SEO, CPA and RevShare deals. -
Product ManagerEasyrails Sep 2015 - Aug 2017MoscowFounded an online school for teaching web service development using the Ruby on Rails framework. Got 1000+ acquisitions and 2% in conversion.
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Product Marketing ManagerPokerstars Jun 2010 - Sep 2015I was responsible for product marketing in the CIS region, focusing on key metrics: new customer acquisition, conversion, retention and reactivation. Planned and executed brand and performance marketing campaigns, achieving average ROI of over 200% and acquiring more than 3 million new users. Conducted social media marketing, resulting in VK community growth from 8,000 to 250,000 members. -
Senior Media PlannerMec Dec 2007 - Jun 2010Moscow, Russian FederationDevelopment of media strategies and media planning (TV, Internet, radio, print, outdoor/indoor advertising, special projects) for key clients of an international network media agency (top 5 in Russia in 2010). Management of a team of 5 people. Clients: Novartis-Sandoz, Citibank, Remy Martin, Accenture. The size of media budgets under management - up to $40 mln. per year. -
Media PlannerOmd Media Direction Jul 2006 - Dec 2007Moscow, Russian FederationParticipation in media strategy development and media planning for clients of an international network media agency - Reemtsma, Lek Pharmaceuticals/Sandoz. Daily communication with clients. Analytics.
Konstantin Koltsov Education Details
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ProductstarДиректор По Продукту (Cpo) -
Professional Diploma In Marketing
Frequently Asked Questions about Konstantin Koltsov
What company does Konstantin Koltsov work for?
Konstantin Koltsov works for Mgs
What is Konstantin Koltsov's role at the current company?
Konstantin Koltsov's current role is CMO and PO.
What schools did Konstantin Koltsov attend?
Konstantin Koltsov attended Productstar, Нетология, Chartered Institute Of Marketing, Lomonosov Moscow State University (Msu).
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Konstantin Koltsov
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