600+ primary research studies & 30+ years later... And I'm still passionate about excellence in business innovation through fresh, objective customer insights! A major current focus is promoting "data fluency" skills to help research & insights professionals adapt to market research 3.0: where data silos are breaking down, speed is picking up, and opportunities for blended data are booming. Through my work at Research Rockstar, I want to help all researchers become Research Rockstars.SPECIALTIESMarket Research & Insights Skill Advancement: Training, eLearning, needs analysis, protocol development, best practices, team development, onboarding program development, custom eLearning development. Market Research & Insights Staffing Solutions: Short-term staffing assessments and matching, solutions for maternity and other leaves, solutions for all phases of market research projects.Customer Attitudes and Behaviors: IT industry (networking, computers, software, etc.), telecommunications/mobile, consumer goods, consumer electronics, education, insurance, non-profit, professional services, scientific, sporting goods, and various others.Writing & Public Speaking: Writing about market research, marketing and technology. Over 200 articles published in various print magazines. Featured speaker at numerous business conferences including those hosted by the AMA, ESOMAR, Insights Association, Quirk's and more.
Listed skills include Market Research, Segmentation, Market Analysis, Focus Groups, and 31 others.