Growing a Business Process Outsourcing company which offers expertise across content, support and tech operations in EU & APAC languages

Led cross-functional cooperation on user experience in Google Partners agency program through feature launches and improvements (primary stakeholders Product and Engineering; also Sales, Marketing, Customer Support, PR, Localization, Legal etc). Extensive experience in roadmap ownership and prioritization, business and product requirements documentation, planning and delivery of global go-to-market campaigns with cross-functional stakeholder management. Supervision of central product marketing operations for Google Partners product and program, including but not limited to: internal and external training materials, Help Center contents, troubleshooting, reporting, tools support, marketing assets etc.Manager to a team of 4.www.google.com/partners

Strategy and execution on SMB advertiser and agency ecosystem development, SMB acquisition for Google advertising products, consolidation of Google Partners agency program at Central & Eastern Europe cluster level (14 markets) for strategy and execution. Delivery on core performance metrics: active user base, revenue per account, engagement, revenue growth, certified experts growth. Scaled events, agency education, product marketing support for local launches of advertising products/features/programs.Manager to a team of 2.

Product portfolio: laptops, display, printers, components.Marketing strategy and planning, development of competitive activities for achieving business objectives, marketing investment plan and execution (P&L report). Integrated marketing communication campaigns, strategic co-marketing with Intel and Microsoft.Coordination of tasks across product marketing and sales teams for effective key account marketing support. Supervision of marketing tactics, development of new practices when necessary.Manager to a team of 4.

Product portfolio: laptops, display, printers, components.Practical experience on various aspects of marketing and IT market knowledge. Working with agencies and other suppliers on all stages of marketing process to maximize customer awareness and brand preference. Integrated product and model launch campaigns to the target audience, co-marketing with sales channels; marketing budget management and control.Competence in ATL / BTL activities.