Kristen Starr Email & Phone Number

Austin, Texas Metropolitan Area

- Analyze statistical models to predict iPad customer demand - Work closely with cross-functional teams to assess and mitigate challenges to supply chain- Develop, maintain, and manage key performance data, presented in monthly leadership forum

Austin, Texas Metropolitan Area

- Developed and maintained accurate iPhone and iPad demand forecasts using historical data, market trends, and customer insights- Maintained strong relationships with key B2B clients, providing insights on future demand and addressing any supply chain concerns. - Conducted monthly demand reviews with cross-functional teams, driving consensus on forecast assumptions and mitigating risks.

Remote

- Led the development of Dell and Alienware Consumer cycle plans, product mix, promotion, and pricing decisions - Analyzed industry data, business intelligence, competitive pressures, and market trends to model plans and forecasts that kept the Dell consumer PC business on a growth trajectory- Deep understanding of consumer gaming and productivity landscape, opportunities, and challenges

Round Rock, Texas

- Drove global attach and overall monetization for Adobe productivity and creativity SaaS portfolio - Used A/B testing to assess price sensitivity of various segments - Global and segment expansion through development of sales engagement, training, educational, and incentive programs

Austin, Texas

- Defined and delivered Wholesale B2B Marketing strategy for global sales teams to acquire new MVNO business- Developed proposals and marketing materials in support of global prospect presentations

Overland Park, Ks

- Managed strategic partnerships with streaming music companies such as Spotify, Slacker, IHeartRadio, and Rhapsody- Worked on Agile team to develop Entertainment Marketplace to showcase mobile entertainment apps and drive gross revenue of $50M+ annually.- Developed customer engagement program to drive traffic to Sprint Entertainment Hub

Overland Park, Ks

- Drove national consumer marketing strategy based on customer needs identified through research and competitive insights.- Guided the cross-functional implementation of marketing programs to drive monthly, quarterly, and annual gross add performance relative to objectives.- Developed marketing messages delivered in all consumer mass marketing vehicles.

Overland Park, Ks

- Developed and implemented promotions and messaging for Best Buy and Wal-mart to drive wireless handset and broadband card sales – with a 78% increase in sales YoY - Managed fully integrated campaign (TV, online, print and in-store) to launch iconic device in Best Buy, which included a total incremental $4.5MM media spend – enabling the device to have 45% mix the first six weeks

Overland Park, Ks

- Led efforts to continually improve business practices and processes that contribute to and support the vision of the marketing organization across all areas of the business. - Streamlined communications with key stakeholders and drove initiatives.- Managed $85M+ annual Consumer Marketing budget.- Performed and managed special projects as assigned by Consumer Marketing VP.

Overland Park, Ks

- Drove the development and execution of marketing tactics for Segmentation Trial such as media, advertising, in-store creative development/production, training and communications, merchandising/planogram organization, and field change management.- Led cross-functional Segmentation Market Team comprised of representatives from Training, Legal, Billing Systems, Communications, Customer Solutions, Pricing, and Marketing Strategy to implement products and offers by managing aggressive timelines.

Overland Park, Ks

- Co-developed research-driven strategy and execution for Segmentation Trial in Chicago that increased sales 11.2% and traffic 9.2% over 90 days as compared to national sales data and control stores.- Created and implemented “Phase II” multi-market initiative targeting customers based on wireless usage lifestyles.- Proven ability to make and implement decisions in situations of uncertainty and risk.

Overland Park, Ks

- Developed and executed wireless marketing strategies for key Sprint PCS Partners including RadioShack, Best Buy, Wal-Mart, and Costco - which account for over 50% of Sprint’s annual wireless acquisition volume sales.- Created a sales incentive solution for the Branded Dealer Network, a retail channel consisting of 4000 dealer locations, which accounts for over 1.1 million new annual subscribers. - Integrated Nextel handsets, offers, and branding in RadioShack, RadioShack Kiosks, and Sam’s Club Kiosks to support strategic, post-merger initiatives and increase sales. - Responsible for proactively solving channel conflict issues between company-owned retail stores, national retailers, and independently owned local retailers.

Overland Park, Ks

Developed ongoing process improvements and influenced 20+ cross-functional organizations to drive alternatives for marketing program success. - Implemented Wireless National and Third Party retailer-specific programs.- Partnered with Business Development to launch Sprint in Time Warner sales channels - targeting operational challenges such as training, handset selection, marketing offers, and system support.- Created and launched Federally-sponsored Lifeline/Link-up telecom program to provide phone service to low-income families.

Overland Park, Ks

- Provided strategic direction and analysis of competitive environment as it pertains to 3G, pricing, promotions, and advertising.- Developed local wireless pricing strategies that supported corporate objectives and combat competitive pressures. - Managed monthly data collection and analysis for consumer CI initiatives for 32 markets nationwide.- Worked with cross-functional groups in development of streamlined competitive reporting process through online quantitative tool.

Overland Park, Ks

- Developed, implemented, and tracked national sales contests. - Created recognition and rewards program for Sales and Distribution employees. - Managed both internal and external vendors in prize administration

Bachelor'S Degree, Business

Fine And Studio Arts

Master'S Degree, Marketing