Kristen Starr Email & Phone Number

Austin, Texas Metropolitan Area

- Analyze statistical models to predict iPad customer demand - Work closely with cross-functional teams to assess and mitigate challenges to supply chain- Develop, maintain, and manage key performance data, presented in monthly leadership forum

Austin, Texas Metropolitan Area

- Developed and maintained accurate iPhone and iPad demand forecasts using historical data, market trends, and customer insights- Maintained strong relationships with key B2B clients, providing insights on future demand and addressing any supply chain concerns. - Conducted monthly demand reviews with cross-functional teams, driving consensus on forecast.

Remote

- Led the development of Dell and Alienware Consumer cycle plans, product mix, promotion, and pricing decisions - Analyzed industry data, business intelligence, competitive pressures, and market trends to model plans and forecasts that kept the Dell consumer PC business on a growth trajectory- Deep understanding of consumer gaming and productivity.

Round Rock, Texas

- Drove global attach and overall monetization for Adobe productivity and creativity SaaS portfolio - Used A/B testing to assess price sensitivity of various segments - Global and segment expansion through development of sales engagement, training, educational, and incentive programs

Austin, Texas

- Defined and delivered Wholesale B2B Marketing strategy for global sales teams to acquire new MVNO business- Developed proposals and marketing materials in support of global prospect presentations

Overland Park, KS

- Managed strategic partnerships with streaming music companies such as Spotify, Slacker, IHeartRadio, and Rhapsody- Worked on Agile team to develop Entertainment Marketplace to showcase mobile entertainment apps and drive gross revenue of $50M+ annually.- Developed customer engagement program to drive traffic to Sprint Entertainment Hub

Overland Park, KS

- Drove national consumer marketing strategy based on customer needs identified through research and competitive insights.- Guided the cross-functional implementation of marketing programs to drive monthly, quarterly, and annual gross add performance relative to objectives.- Developed marketing messages delivered in all consumer mass marketing vehicles.

Overland Park, KS

- Developed and implemented promotions and messaging for Best Buy and Wal-mart to drive wireless handset and broadband card sales – with a 78% increase in sales YoY - Managed fully integrated campaign (TV, online, print and in-store) to launch iconic device in Best Buy, which included a total incremental $4.5MM media spend – enabling the device to have 45%.

Overland Park, KS

- Led efforts to continually improve business practices and processes that contribute to and support the vision of the marketing organization across all areas of the business. - Streamlined communications with key stakeholders and drove initiatives.- Managed $85M+ annual Consumer Marketing budget.- Performed and managed special projects as assigned by.

Overland Park, KS

- Drove the development and execution of marketing tactics for Segmentation Trial such as media, advertising, in-store creative development/production, training and communications, merchandising/planogram organization, and field change management.- Led cross-functional Segmentation Market Team comprised of representatives from Training, Legal, Billing.

Overland Park, KS

- Co-developed research-driven strategy and execution for Segmentation Trial in Chicago that increased sales 11.2% and traffic 9.2% over 90 days as compared to national sales data and control stores.- Created and implemented “Phase II” multi-market initiative targeting customers based on wireless usage lifestyles.- Proven ability to make and implement.

Overland Park, KS

- Developed and executed wireless marketing strategies for key Sprint PCS Partners including RadioShack, Best Buy, Wal-Mart, and Costco - which account for over 50% of Sprint’s annual wireless acquisition volume sales.- Created a sales incentive solution for the Branded Dealer Network, a retail channel consisting of 4000 dealer locations, which accounts.

Overland Park, KS

Developed ongoing process improvements and influenced 20+ cross-functional organizations to drive alternatives for marketing program success. - Implemented Wireless National and Third Party retailer-specific programs.- Partnered with Business Development to launch Sprint in Time Warner sales channels - targeting operational challenges such as training.

Overland Park, KS

- Provided strategic direction and analysis of competitive environment as it pertains to 3G, pricing, promotions, and advertising.- Developed local wireless pricing strategies that supported corporate objectives and combat competitive pressures. - Managed monthly data collection and analysis for consumer CI initiatives for 32 markets nationwide.- Worked.

Overland Park, KS

- Developed, implemented, and tracked national sales contests. - Created recognition and rewards program for Sales and Distribution employees. - Managed both internal and external vendors in prize administration

Bachelor'S Degree, Business

Fine And Studio Arts

Master'S Degree, Marketing