Kristin Kusiak

Kristin Kusiak Email and Phone Number

Director of Digital Advertising Client Services at Clix Marketing @ Clix Marketing
louisville, kentucky, united states
Kristin Kusiak's Location
Greater Philadelphia, United States
About Kristin Kusiak

I’m a visionary digital marketer with expertise in team leadership, client management, and optimization strategies. With over a decade of experience in the field, I am accomplished in A/B testing, bidding algorithms, SEO, and campaign management across multiple channels, including Google Ads, Microsoft Advertising, Facebook, LinkedIn, Twitter, Gartner Digital Markets, SourceForge, G2, Reddit, Quora, Pinterest, Spotify, and StackAdapt.Managing 50-70% of the total client spend at Clix Marketing, I’m poised and adaptable when directing client services and consistently handling tough customers through active listening, validating concerns, and conducting root cause analysis to provide solutions. Key Accomplishments:✅ Wrote a Google-approved Case Study highlighting a 388% increase in ROAS, 386% in conversion rate, and 112% increase in conversion rate for TAB Bank by testing keyword match types and bid strategies. ✅ Wrote the second most popular blog post in Clix Marketing history within my first year at the company. Core competencies: - extensive campaign strategy implement and management across platforms.- implementing A/B tests- audience, keyword and bid strategies- client interaction & retention- budget management- working with internal and external teams and vendors- blog writing

Kristin Kusiak's Current Company Details
Clix Marketing

Clix Marketing

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Director of Digital Advertising Client Services at Clix Marketing
louisville, kentucky, united states
Employees:
18
Kristin Kusiak Work Experience Details
  • Clix Marketing
    Director Of Client Services
    Clix Marketing Nov 2021 - Present
    Manage client services and lead the entire Clix Team in weekly meetings to formulate channel optimization strategies with a customer-centric approach.Manage between 50-70% of total client spend.Generate business growth opportunities and deliver prospective client pitches.Manage external vendor relationships including the Google International Agency Development team.Key Accomplishments:✅ Contributed to Clix being named a Premier Google Agency by helping clients achieve (and sustain) successful Google Ad campaign performance and growth. ✅ Achieved a 388% increase in ROAS, 386% in conversion rate, and 112% increase in conversion rate with TAB Bank by integrating offline data into Google Ads and testing keyword match types and bid strategies. Success story was approved as an Official Google Case Study.✅ Decreased annual reporting costs by 25% by switching reports and dashboards to Funnel+Looker Studio
  • Clix Marketing
    Ppc Marketing Campaign Manager
    Clix Marketing Apr 2017 - Nov 2021
    Produced scalable digital marketing solutions and PPC advertising using multiple channels for a variety of companies, including SaaS, e-commerce, fitness clubs, and non-profits.Deliver effective customer presentations to SMB clients and make recommendations from weekly, monthly, and quarterly reports to support needs or requests from each client.Copywrote and reviewed Clix Marketing blog posts.- Wrote the second most popular blog post in Clix history within first year at the company.
  • Independent Contractor
    Marketing Consultant
    Independent Contractor Nov 2011 - Mar 2017
    Remote
    Provide marketing and strategy support to meet the clients' business needs. Current client support includes:- Google Adwords and Bing Ads pay-per-click account management - Google Analytics-based monthly reports- blog strategy including keyword optimization, placement recommendations, posting, content development and results. - various marketing efforts based on client needs and industry events
  • Benepath, Inc
    Marketing Specialist
    Benepath, Inc Jan 2007 - Dec 2008
    Directed online and search engine marketing strategies including pay-per-click, pay-per-impression and banner ads on Google, Yahoo, MSN, Facebook and other search engines. Successfully utilized search engine optimization tactics such as article submissions and website keyword targeting to improve organic search rankings and the Google page rank of the company’s home page. Provided email templates and other marketing materials to the sales team
  • Marsh, Inc
    Sr. Marketing Specialist
    Marsh, Inc Nov 2003 - Jun 2006
    Oversaw all insurance marketing activities for 250 healthcare clients and professional groups or commercial clients for Marsh, Inc. Managed budgets, review process, vendors, status and team updates. Developed new hard-hitting, streamlined creative campaigns to maximize cost-efficiencies and leveraged work efforts. Accomplishments: - Managed over 300 direct response projects annually.- Surpassed 2004 revenue goal of over $1.7 million in new business revenue despite a transition year - Determined that 154 projects should be cancelled due to low profitability - Successfully announced a new website through various marketing activities which greatly increased the number of visitors during the drop month (21,893 versus the monthly average of 4,700 prior to the drop)- Initiated and executed several targeted gang mailings which focused on client needs or industry developments while reducing versions, costs, and work effort- Worked with client executives and representatives to meet client needs through various materials including articles, convention materials, fulfillment pieces and brochures as well as marketing projections, recommendations and alternatives
  • Marsh Affinity Group Services
    Advertising Specialist
    Marsh Affinity Group Services Sep 2000 - Oct 2003
    Executed five nationwide direct response newspaper, mailbox circular and other media campaigns quarterly in English and Spanish for several supplemental health insurance products on behalf of AARP Health Care Options. Determined media and creative tests, as well as strategies, results projections, financial lines, implementation, results tracking and analysis. Managed $10 million annual budget across all activities. Interfaced with the client, several marketing agencies, production facilities, customer service agency and translation agency.Accomplishments: - Generated over 151,000 leads across 22 advertising programs utilizing nine external vendors in 2002- Worked with internal department and new vendor to reduce production costs by $15 per thousandIntroduced direct mailbox channel, which yielded $20 - $60 media savings per thousand and an overall lower cost per lead than the established newspaper channel- Helped coordinate Hispanic focus groups; developed Hispanic marketing launch recommendation- Provided creative direction and test strategies for new creatives across three products, which outperformed the control in both leads and sales
  • Houghton University
    Intern
    Houghton University Sep 1998 - May 2000
    Developed writing and analyzing skills through research for and writing of press releases, public service announcements, and articles for alumni, music and parents' newsletters. Used verbal skills to conduct interviews. Organized and promoted several campus events, alumni surveys. Compiled confidential reference packets of Houghton graduates for distribution to employers.

Kristin Kusiak Education Details

Frequently Asked Questions about Kristin Kusiak

What company does Kristin Kusiak work for?

Kristin Kusiak works for Clix Marketing

What is Kristin Kusiak's role at the current company?

Kristin Kusiak's current role is Director of Digital Advertising Client Services at Clix Marketing.

What schools did Kristin Kusiak attend?

Kristin Kusiak attended Houghton College, Center For Cross Cultural Study.

Who are Kristin Kusiak's colleagues?

Kristin Kusiak's colleagues are Joseph Kerschbaum, Raja Shahid Hussain, Mae Flint Polczynski, John Lee, Asif Sheikh, Budget Conferencing, Muhammad Tanzeel.

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