Kristina Kuznetsova Email & Phone Number

Moscow, Moscow City, Russia

• Partner with business leaders and cross-teams in identifying our goals and growth opportunities
• Lead a marketing strategy process and communications roadmaps for debit and credit cards
• Produce business-segment specific research in collaboration with the data and insights team to highlight growth opportunities within the business lines
• Accountable for creative development process and agencies’ management
• Develop and implement product features to strengthen products’ positioningon a competitive market
• Build hypothesis, test & iterate to formulate an agile product developmentapproach

Moscow, Russia

• Developed Digital & Social Media Strategies for core clients
• Suggested and tested new approaches and platforms to implementagile tactics for client’s business
• Built and managed client service teams
• Owned and led a strategy development process
• Drew insights from data to strengthen client’s business and overallperformance
• Was accountable for clients’ yearly budgets

Moscow, Moscow City, Russia

• Maintained understanding of clients’ businesses, products and categories
• Worked closely with internal teams while brainstorming and planning creative and strategy
• Compiled competitive reviews (monthly, yearly)
• Developed reports for clients with stating KPIs and process ofprojects’ realization
• Decoded and analyzed media plans and controlled their execution in
• allocation with KPIs and brands’ objectives

Toronto, Canada Area

• Performed social media audits on clients and competitors
• Assisted in developing social media strategies for ongoing content calendars
• Monitored and analyzed client’s Social Media performance on a daily basis
• Executed innovative approaches to communicating core brand messages within owned Social spaces (e.g. Live Events Coverage)
• Reported to client on a weekly basis

Toronto, Canada Area

• Performed social media audits on clients and competitors
• Compiled buyer personas for each of social media clients
• Assisted in developing social media strategies for ongoing content calendars
• Helped to deliberate paid social media budget
• Developed creative briefs
• Created work back schedules

Toronto, Canada Area

• Managed the team of 5 people
• Ensured compliance with health and safety legislation
• Undertook administrative tasks
• Maintained customer service standards
• Dealed with enquiries, complaints, and emergencies
• Developed effective and professional communication with customers

• 4th Annual College and University Powerlifting Meet
• Coordinated and monitored Social Media channels
• Tracked incoming media requests and assist to qualify credential
• Maintained and supported relationships with existing vendors
• Coordinated external relationships with OPA
• Developed and launched Instagram contest to increase event’s exposure

Marketing & Advertising

Certified in areas such as: B2C Marketing B2B Marketing Integrated Marketing communications (IMC) Marketing Strategy and Analysis Applied.

High School, Completed Secondary Education

Activities and Societies: Scientific Society of students