Kristina Kuznetsova Email & Phone Number

Moscow, Moscow City, Russia

• Partner with business leaders and cross-teams in identifying our goals and growth opportunities• Lead a marketing strategy process and communications roadmaps for debit and credit cards• Produce business-segment specific research in collaboration with the data and insights team to highlight growth opportunities within the business lines• Accountable for creative development process and agencies’ management• Develop and implement product features to strengthen products’ positioningon a competitive market• Build hypothesis, test & iterate to formulate an agile product developmentapproach• Work with analytics to monitor and analyze KPIs such as sales funnelperformance, penetration and engagement• Manage crisis communications with PR-team• Work on ecosystem integration in cards’ affinity programs’• Participated in a launch of the first Russian subscription with financialservices (SberPrime+)

Moscow, Russia

• Developed Digital & Social Media Strategies for core clients• Suggested and tested new approaches and platforms to implementagile tactics for client’s business• Built and managed client service teams• Owned and led a strategy development process• Drew insights from data to strengthen client’s business and overallperformance• Was accountable for clients’ yearly budgets

Moscow, Moscow City, Russia

• Maintained understanding of clients’ businesses, products and categories• Worked closely with internal teams while brainstorming and planning creative and strategy• Compiled competitive reviews (monthly, yearly)• Developed reports for clients with stating KPIs and process ofprojects’ realization• Decoded and analyzed media plans and controlled their execution in• allocation with KPIs and brands’ objectives

Toronto, Canada Area

•Performed social media audits on clients and competitors•Assisted in developing social media strategies for ongoing content calendars•Monitored and analyzed client’s Social Media performance on a daily basis•Executed innovative approaches to communicating core brand messages within owned Social spaces (e.g. Live Events Coverage)•Reported to client on a weekly basis

Toronto, Canada Area

• Performed social media audits on clients and competitors• Compiled buyer personas for each of social media clients• Assisted in developing social media strategies for ongoing content calendars• Helped to deliberate paid social media budget• Developed creative briefs• Created work back schedules• Managed administrative duties for social accountsClients: MR.SUB, High Liner Foods, Bausch + Lomb, First Choice Haircutters

Toronto, Canada Area

• Managed the team of 5 people• Ensured compliance with health and safety legislation• Undertook administrative tasks• Maintained customer service standards• Dealed with enquiries, complaints, and emergencies• Developed effective and professional communication with customers

4th Annual College and University Powerlifting Meet• Coordinated and monitored Social Media channels• Tracked incoming media requests and assist to qualify credential• Maintained and supported relationships with existing vendors• Coordinated external relationships with OPA• Developed and launched Instagram contest to increase event’s exposure • Was responsible for the contest planning and execution• Was responsible for Social Media event coverage

Marketing & Advertising

Certified in areas such as: B2C Marketing B2B Marketing Integrated Marketing communications (IMC) Marketing Strategy and Analysis Applied.

High School, Completed Secondary Education

Activities and Societies: Scientific Society of students