Karim Lamrabtine Email & Phone Number

Bangkok, Th

Bangkok City, Thailand

Led the integration of transactional and project for Electrification with energy management and Digitization with automation and software for East Asia.• Managed P&L for diverse channels including End-Users, OEM, System Integrators, and Distribution.• Implemented strategic initiatives to drive business growth and enhance operational efficiency in the region.

Bangkok City, Thailand

South East Asia Zone, Based In Bangkok Thailand

Being accountable for distribution channel sell-out, set sales strategies, execute channel transformation with global programs within SEA zone. Build and shape distributors landscape to cover and saturate geographies with Industry Automation Basket serving OEM SI and End User customers.

Shanghai City, China

Part of Merge and Aquisition team, for a new business, I was leading the integration within SE while Starting & developing medium voltage Drive business & lead integration & transformation General Management : Direct 3 teams ; including startegic planning, annual business planning, departmental budget preparation, salary administration & talent management:- Offer Management activity- Offer Creation activity- Application Center activity- Business Dev. support

Paris Area, France

Achieve product lines growth in Building & WWW , new Offer Launches, Execute 4P’sProduct : 2 Best in class product lines, 400 ref portfolio, Product launch, life cycle managementPlace : HVAC & Water WW (SI, End Users, OEM) worldwidePrice : Mark-down price management, cost reduction, forecastingPromotion : Creating tools for the decision-making, community animation, global promotion campaign, customersurvey, competitor benchmark , E.E conferences, Industry event presentation

Nagoya, Aichi, Japan

Set-up Marketing performance recovery program , Increase offer profitability- Training program : Boost product manager’s efficiency : Cost & price mgt,marketing fundamentals,competition analysis)- Pilot performance : Set-up product line Dashboard, report on Offer perfromance (profitability, evolution)- Corrective actions : Price repositioning, cost reduction, doc review project, Kill non profitable offer.KT - Collaborative : Set up of internal company process for Voice of Customer and TOSHIBA sales organization

Nantes Area, France

Develop new prospect & product sales- Sales : Achieve Telemecanic sales on new prospects ( LV electrical protection,Motor starter)Price administration : Price administration via distributor, customer portfolio (50% End User, 50%OEM)- Prospection : Prospection activities, customer visits, build customer portfolioCommercial animation : Organize regular automation event (PLC’s) in commercial agency

Saturate Distributor channel with Stock-In actions: Commercial devlopment : Distributor Incentive plan for competition substitution (Sonepar,Rexel, Comptoir Elbeuvien)Product Portfolio : LV transfromer, Electronic Power supply.

Master'S Degree, Marketing

Mba, International Business

Former ESCT Business School which became KEDGE, exclusively dedicated for engineer profile completing their education with Top Business.

Bachelor'S Degree, Engineering And Business

International Grade In Physics, Physics

Activities and Societies: Research in Piezocomponent Physics.

Bachelor'S Degree, Electrical, Electronics And Communications Engineering