Strategic digital marketing and project management consultant for a select number of private clients. Creating revenue-generating, custom-built digital solutions for startups and B2B mid-range businesses.

Led the institution's branding, outreach, and messaging strategies to drive enrollment, foster alumni engagement, and elevate the institution's reputation. Created every aspect of the office and operations from scratch, including hiring team, devising media, communications, and marketing strategies, assessing priority projects and executing, and acquiring the tools, services, and outside resources needed to be successful.Key Accomplishments* In my first full admissions cycle, I spearheaded a collaborative effort with the admissions team that significantly boosted our metrics: campus visits surged by 25%, acceptance offers increased by 38%, and the rate of campus visits converting to applications soared by 73%.* Successfully advocated for the recruitment of a top-tier team by emphasizing the need for competitive pay and flexible working conditions. 0% turnover of team since inception.* Streamlined College operations by centralizing previously scattered activities, leading to enhanced efficiency, elevated quality, and significant cost reductions.* Actively engaged with the various communities and offices, developing a targeted marketing approach focused on impactful outcomes.* Coordinated student life on retention efforts that highlighted in an 82% fall-to-spring retention rate, highest in 10 years.* Revamped and relaunched the main website, introduced a new look for the campus store online, and established a fresh microsite dedicated to arts programming.* Initiated and executed several high-visibility advertising campaigns using a mix of digital platforms including StackAdapt DSP, social media, remarketing, and search engine marketing.* Implemented new internal publishing and public relations processes, supported by an aggressive media outreach plan.* Developed an innovative email marketing strategy, allowing for both automated distribution and user-customized content preferences.

Collaborate with a highly specialized team to engage prospective students and support enrollment through various marketing initiatives. Strategize with every academic department and office to create and optimize internal communication. Increase efficiency and communication across the entire organization by introducing customized strategies, tools, and workflows, producing a positive, campus-wide impact.Key Accomplishments:☑ Redesigned and launched new public website in 2 months☑ Coordinated with team to launch branding update as part of a multi-year strategic plan☑ Collaborated with admissions to exceed enrollment goals each year☑ Instituted deep data tracking and reporting across multiple prospective student lifecycles☑ Engaged with various agencies and strategic partners to deliver innovative marketing campaigns and projects☑ Architected and launched custom internal portal, linking data from various siloed systems☑ Created documentation, conducted training sessions, and published how-to videos to complement tools and initiatives☑ Successfully assisted the crisis communication team during the COVID-19 pandemic☑ Executed multiple community initiatives, including the president’s signature annual conference and arts program

Strategize with University executive leadership and campus community partners to drive effective marketing and multi-channel communication initiatives. Promote the University’s mission and values by positioning the University as a leader for academic excellence, highlighting student successes and community partnerships. Lead and inspire a diverse team to create unique solutions and to continually improve. Key Accomplishments:☑ Implemented an updated marketing strategy and achieved record number of registrations for Winter 2019 Undergraduate Open House. Increase of 35% from prior year☑ Saved $10,000's on vendor contracts through efficiencies and negotiation☑ Created and executed an institution-wide social media strategy. In the first month of implementation, average impressions increased by 52% and the number of engagements by 189%.☑ Developed and instituted a "service-based" repositioning of the marketing department and trained departments on how to take advantage of new resources☑ Planned and managed website migration project from Drupal to WordPress☑ Launched a comprehensive video campaign and production process☑ Led design team on a re-branding project to update all media assets☑ Implemented and trained campus partners on a project management tool, increasing efficiencies and creating innovative methods of collaboration previously unexplored☑ Executed a positive PR and advertising campaign for a multi-million dollar capital initiative

Balancing initiatives of brand strategy to align with the University’s overall mission and values while driving institutional priorities for campaign fundraising. Designing communications for the President’s Office to clearly voice and support her vision and goals.

Founding member of company, achieving continuous growth YOY to 18 employees and $2.75M in gross annual sales as of 2016. Managed 10+ active account relationships with a diversified clientele including Newsy, YogaFit, TLC Laser Vision, and Baker College. Key Accomplishments:☑ Successfully led a team of 18 to deliver enterprise ($100k+) web development projects and applications for both business and systems development for key clients. NPG's clients raised over $34 million in capital, sales, and acquisitions as of 2017.☑ Increased front-end development team’s efficiency 20% by engineering local development processes.☑ Resolved complex business problems through the implementation of the latest web technologies. Architected a custom platform for YogaFit that serves as a combined LMS, CMS, CRM and e-commerce platform.☑ Optimized team performance and drove revenue growth by analyzing business needs, setting KPIs, and providing strategy and guidance for the inbound marketing team. Increased sales leads for Plymouth Rock Energy 500% by constructing soft lead capturing workflows.☑ Improved internal communications and data management by designing complex reporting tools and handling MySQL/SQL data queries and architecture. ☑ Reduced downtime, improved security, and increased efficiency and team productivity by working with various APIs and systems for seamless integrations including Salesforce, Amazon AWS, Rackspace Cloud Services, InfusionSoft, Mailchimp, Hubspot, Salesforce, and Marketo platforms.

Engaged hundreds of students with original exercises and media-rich presentations using Microsoft Powerpoint and Apple Keynote.Key Accomplishments:☑ Increased student engagement and comprehension by creating unique class plans to appeal to a variety of learning styles in compliance with university standards and department guidelines☑ Fostered student development through ongoing guidance, mentoring, and assessment.

(Contract) Researched various health and nutrition topics for the California Department of Health.Key Accomplishments:☑ Authored 50+ page report, analyzing public health and nutrition conditions of California citizens for the State of California, Department of Health. Findings from report used as a foundational data resource in the "5 a day" public health campaign.

(Contract) Designed advertising media initiatives including countywide newsletters and mailings to reach 10K+ residents and analyzed feedback and statistical data from dozens of community workshops and resident surveys.Key Accomplishments:☑ Improved community relations and outreach by actively representing the county CEO office at various local events and by utilizing resident feedback to make recommendations for community enhancements.

Systems and business analyst for a core development team charged with developing a complete, company-wide system redesign. Key Accomplishments:☑ Interviewed key business stakeholders for requirements gathering and documentation☑ Conducted comprehensive analysis of core systems in order to convert business from IBM Mainframe to a Smalltalk platform☑ Introduced the development team to the Rational Unified Process for iterative project plans☑ Documented system artifacts and architected use cases for development team

Provided complete IT, networking, software, and hardware support for 200 employee commercial shipping logistics company. Maintained positive relationships with entire staff by providing attentive personal support. Supported AS/400 mainframe system along with Windows Servers and PC client software installations.Key Accomplishments:☑ 1997, member of core team that transitioned networking infrastructure from token ring to ethernet☑ 1999, member of core team that planned, prepared, and executed a headquarters migration☑ Transitioned telephony system from POTS to IP-based solution☑ Managed self-hosted Exchange Server☑ 1999, successfully halted the spread of the Melissa virus through emergency action and performed forensics to neutralize further damage☑ Set up Windows SMS Server to create managed Windows NT installs, reducing PC setup time by hours☑ Deployed a helpdesk solution to create efficiencies with team in managing support requests