Kelsey Lane Email and Phone Number

-Manage digital and email communication for mass email campaigns, social media coordination, and customer service.-Handle all external communications for the BACB, including newsletters, updates, policies, resources, and other key messages across emails and social posts.-Conduct social media monitoring for the BACB brand and ABA, ensuring consistency and engagement with target audiences.-Create, optimize, and manage images for digital content to improve SEO and engagement.-Contribute to UX audits for accessibility, enhancing website usability and inclusivity.-Support departmental initiatives with detailed planning, ensuring a proactive approach to campaign timelines.-Perform monthly data analysis and user testing to optimize content for effectiveness and engagement.-Improve the user experience and design of the mass email process and application.-Craft and refine UX copy to enhance user experience and accessibility.-Maintain compliance with mass email laws, prioritizing transparency and recipient preferences.-Apply skills from my Master's program in UX Design & Engineering, contributing insights to team projects and initiatives.-Demonstrate strong attention to detail and organizational skills in every aspect of project management.

-Guided multiple private events for REI and partners-Created programs and content for photography and snowshoeing courses -Successfully guided customers on outdoor programs -Planned and executed logistics for an exceptional customer experience

-Created clean designs in Engrain's mapping styles, including 2D and 3D.-Daily modified file formats, ensuring the quality of designed content.-Brought in for special projects requiring a keen attention to detail and UX knowledge.

-Excelled at all duties related to the safe and compliant collection of blood and blood products.-Demonstrated excellent customer service, while working as part of a team to achieve daily production goals.

-Produced diverse multimedia content, including graphic design, printed materials, interior design, photography, and videography assets, for the WorldVenture marketing department.-Created visually appealing website content using professional video and photography.-Managed large-scale print projects, distributing over 20,000 end-of-year updates to donors and board members.-Organized and maintained the photo and video archives for efficient retrieval.-Spearheaded website analytics management and contributed to a 2019 website overhaul, enhancing user experience and brand identity.-Played a pivotal role in enhancing brand visibility, increasing user engagement, and supporting fundraising efforts.-Played a central role in the website overhaul and redesign in 2019. Modernized the website's copy, information architecture, led the revamping of the organization's logo and design standards, and contributed to the improvement of the user experience for a refreshed and updated brand identity.

-Traveled to 11 different countries over 3 continents in 10 months creating photo and video materials for nonprofits.-Completed over 50 different projects pertaining to education, marketing, fundraising, and archiving. -Planned everything from travel, to shoots, and editing. -These projects included product photography, marketing photography, headshots, video interviews, storytelling through videography and photography, education materials, managing social media, writing blog posts and creating stock photography.