Educate service providers on transforming their expertise into digital products that serve as another revenue stream. I deliver education through engaging webinars, comprehensive courses, informative blogs, and targeted email newsletters.Collaborate remotely with small business owners on successful digital product launches, offering services in curriculum design, content creation, and strategic launch planning.

Design AirTable interfaces to provide business insights, enabling CEO to prioritize marketing efforts and set launch goals effectively. Create web, email, and graphic templates to ensure a cohesive brand identity.Remotely plan and execute multiple B2C digital product launches (earning ~ $150K annually). Includes developing marketing campaigns, setting up back-end workflows, designing promotional materials, and writing launch SOPs.

Mentored UX design team (a mix of remote and in-person team members) through weekly and monthly design crits. We grew to 8 designers to expand our bandwidth.Created workflows, personas, and low-mid-high-fidelity prototypes to demonstrate UX interaction and test usability with users. Advocated design-thinking, accessibility and UX best practices to the organization by hosting interactive workshops and delivering monthly presentations. Utilized Atlassian Suite to implement agile software development processes and document design best practices in a UX Wiki. Collaborated with cross-functional teams to transition legacy apps to responsive apps.

Founding designer of the 1st UX team within CSX Technology, consulting on 400+ projects.Established the first design system to standardize branding, design patterns, and interactions across enterprise web and mobile rail apps. Includes 600+ custom icons.Created workflows, personas, and low-mid-high-fidelity prototypes to demonstrate UX interaction and test usability with users. Partnered with the UX Developers and cross-functional developers during implementation

Manage and execute the overall design strategy for the company, including a brand update of Glossy Finish when recently acquired by a parent company. Part-time photographer and photo editor for its sports tournaments. Projects include posters, ads, vinyl banners, calendars, a mobile app design, and publications. Used Photoshop, Illustrator, Indesign and Express Digital.

Create marketing and communication materials to enhance the company’s recognition and brand name in the transportation insurance market. Advertising efforts include product collateral, websites, email campaigns, and internal communications. Developed the UI/UX design of three internal applications used by the business, which increased productivity by 75%. Used Adobe Creative Suite and HTML/CSS.Essential duties include:• Assist with creating advertising and promotional endeavors on behalf of the Company• Provide thought and creative leadership in the development and implementation of ideas, social media and traditional Internet based marketing and services strategies• Assist with planning, producing and managing advertising efforts, including product collateral, website, newsletters, trade shows, special events, internal communications, etc.• Design, maintain and manage Intranet and Internet website content; serve as liaison between Marketing and IT department in design, development and implementation• Utilize electronic publishing technology to design and promote Company marketing initiatives; demonstrate expertise in print and electronic media, advertising design, page layout, web design and usability • Compose professionally written material for a variety of marketing venues

Lead designer for Salt Life’s first restaurant in Jacksonville, Florida. Responsible for identity, menu design, print and web ads, signage, and designs for holiday and promo campaigns. Used Photoshop, Illustrator and Indesign.

Freelance designer for independent marketing consultant. Projects included identity, ad campaigns, direct mail and publication layout. Clients ranged from restaurant, real-estate, retail and interior design industries.

As assistant designer, daily tasks included designing and updating web graphics as well as creating weekly “360° Marketing Campaigns” (email blasts, fax ads and web banners). Also photographed and edited over 300 tire photos for the e-commerce site. Special projects included designing two catalogs, a direct-mail piece, and redesigning and front-end coding a new Inventory Search page. Used Photoshop, Illustrator, Indesign and Dreamweaver.