Head of all internal business data and systems, including the processes, projects, and presentations that rely on them. Major projects and responsibilities include:• Led seller-side diligence for Series B funding, resulting in a $330M investment from Sumeru Equity Partners (largest in Utah history)• Integrated products, data, and processes into our core systems from three company acquisitions • (SumoQuote, Roofer Marketers, and Engage)• Overhauled Sales and Marketing processes by centering in HubSpot CRM as the single source of truth, increasing YoY new logo bookings by 25%• Managing five direct reports and three teams: Business Intelligence, Revenue Operations, and Revenue Systems• Developing and maintaining internal KPIs for Marketing, Sales, CX, Finance, and Product• Creating monthly/quarterly board decks and narratives

• Created the Data Operations team, including our expansion into data science• Engineered data-generating processes in Salesforce and the production software environment• Owned reporting and visualization needs across the company• Authored ETL from 15+ data silos to create a comprehensive internal data warehouse• Wrote, administered, and analyzed employee, market research, and customer surveys• Designed and implemented predictive churn algorithm which saved approx. $2.5 million/year via improved customer retention

Second employee of an early stage startup. I wore almost every hat, and loved the challenge of learning something new every day.• Created and managed company financial model/budget• Developed and administered myliquidgarden.com• Owned fulfillment of all online and in-person orders• Managed day-to-day store operations including making product, staffing, and distribution• Designed all analytics, marketing campaigns, and ads