Nordic Head Of Crm And Marketing Solutions
CurrentMy passion is to offer personalized, non-intrusive and relevant digital communication services to customers when they are in need of insurance.I'm heading the Nordic CRM Solutions IT unit at If P&C Insurance (B2C and B2B) with main responsibility for digital marketing automation and CRM. I'm responsible for If:s IT multicloud Marketing Technology (MarTech) stack. This includes IT ownership of Google BigQuery (GCP), Google Marketing Platform (GMP), Salesforce Marketing and Financial Cloud, Teradata CIM, MAPP Engage and Hubspot. We prioritize Machine Learning and Big Data solutions for customer personalization services, next best actions and CX.I'm passionate about Agile/Lean and DevOps practises in the Cloud and have long experience with Azure DevOps and its predecessors (TFS/VSTS) which I'm happy to share. I'm certified CSPO, CSM, SaFE Agilist and have coached Agile teams for over ten years.Other responsibilities include digital transformation strategy, on-premise to Cloud steering, application portfolio strategy, vendor management/contracting/negotiation, financial planning and forecasting. I received the If IT award 2019 in the category "Business and IT collaboration" for the "Product Recommendation Model - Machine Learning from Idea to Production".In 2020/2021 I'm heading the If Tech Developer Conference in Riga - for developers by developers :)
