Klaus Musch Email and Phone Number

+ Head of Förch Business Unit International Sales with direct responsibility for 15-20 employees. Leading and coordinating overall operational and strategic export activities.+ Responsible for creating a worldwide network of international distribution partners of Förch products. Today Förch has distribution partners in more than 50 countries in the world. Total revenue Target per year: € 10 mio. + Responsible for overall start-up operations and development of sales, staff and profit in various foreign Förch subsidiaries: Czech Republic, Slovakia, Romania, Poland, Hungary, Denmark. Total revenue Target per year: € 25 mio. + Supporting the local operation of the companies in accordance with group strategy, business plans, sales and company profit targets (together with a 2nd local CEO). Transfer of know-how and operating in a train the trainers function. Creating of a highly motivated sales force with a challenging team spirit. Managing the local team as a good leader, coach and mentor, with constant attention to the career development of key personnel+ Reporting to the managing director of the Förch group and the shareholders of the company in accordance with corporation’s standards and policy

+ Leading and coordinating overall operational, sales and marketing activities.+ Strategic market overview and benchmark in the field of building and construction supplies.+ Reporting to the local managing director and headquarter in accordance with corporation’s standards and policy.+ Responsible for the start-up of a competitive product range for the building and construction sector for the Swedish market. + Definition of regional sales prices and developing of attractive payment systems for the direct sales force in Sweden.+ Specifying local market requirements for current and future products by conducting market research supported by on-going visits to swedish customers.+ Developing and implementing a company-wide go-to-market plan, working with all departments to execute succesfully.+ Support Swedish sales teams with product & application knowledge, communication and training.+ Creating successful sales campaigns with high profit and commission to motivate the salesteam.

+ Responsible for the product lines Diamond Cutting, Diamond Drilling,Direct Fastening (Powder Actuated System) and Stone Drilling. + Managing the entire product lines from global strategic planning to functional activities. Set up of a competitive worldwide product range.+ Definition of sales prices and developing of an attractive payment system for the direct sales force. + Analyzing potential partner relationships for the product lines. + Specifying local market requirements for current and future products by conducting market research supported by on-going visits to customers. + Driving a solution set across development teams (primarily Purchasing and Marketing Communications) through national market requirements, product contract, and positioning. + Developing and implementing a company-wide go-to-market plan, working with all departments to execute succesfully. + Support sales teams with international market, product & application knowledge, communication and training.

+ Managing the entire product line for wood-working customers from strategic planning to functional activities. Set up of a competitive product range.+ Definition of sales prices and developing an attractive payment system for the sales force. + Analyzing potential partner relationships for the product line. + Specifying market requirements for current and future products for the wood-working customers by conducting market research supported by on-going visits to customers. + Driving a solution set across development teams (primarily Purchasing and Marketing Communications) through market requirements, product contract, and positioning. + Developing and implementing a company-wide go-to-market plan, working with all departments to execute succesfully. + Support sales teams with market, product & application knowledge, communication and training.

+ Professional field sales (direct sales) and high level customer consultation within the building and construction sector (metal, stone, wood).+ Building and developing existing and new customer relationships to create loyal and enthusiastic business partners.+ Providing efficient solutions and technical support on building sites backed by an innovative range of Berner products and services.+ Introduction of new products and representation of the Berner brand in the market place.