Klaus Obermaier

Klaus Obermaier Email and Phone Number

Projekt Lead Workplace Transformation @ Unternehmensberatung H & D GmbH
Munich, BY, DE
Klaus Obermaier's Location
Greater Munich Metropolitan Area, Germany
Klaus Obermaier's Contact Details

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About Klaus Obermaier

Als Coach und Trainer habe ich einen klaren Fokus: Die Stärken des Coachings verbinde ich mit der Befähigung meiner Zielgruppe, durch KI-Skills ihre Ziele zu erreichen. Ob Sie ein Unternehmen gründen, wachsen lassen oder Ihre Expertise erweitern wollen – mein Ansatz verbindet Ihre persönlichen Stärken mit den Möglichkeiten moderner KI-Technologien.Ich weiß, wie entscheidend es ist, im rasanten Tagesgeschäft die Orientierung zu behalten und gleichzeitig bin ich überzeugt von der transformative Kraft der KI. Noch nie zuvor gab es eine so einzigartige Möglichkeit, die Produktivität signifikant zu steigern und Prozesse grundlegend zu optimieren. Mein Coaching bietet Ihnen klare Antworten und hilft, konkrete Schritte in Richtung Ihrer Ziele zu planen.Coaching bedeutet für mich mehr als Wissensvermittlung. Gemeinsam betrachten wir Ihre Motivation, erkennen Zusammenhänge und entwickeln entsprechende Maßnahmen. Durch Technologien wie Prompting, Automatisierung und AI-Agents bringen wir Ihre Vorhaben auf die nächste Stufe. Mit über 20 Jahren Erfahrung in der Entwicklung von Einzelpersonen und Teams bin ich ein starker Partner, der Wissen, Begeisterung und Empathie einbringt. Ein Growth-Mindset – die Freude am Lernen und der ständigen Weiterentwicklung – ist für mich der Schlüssel zum Erfolg. Ich helfe Ihnen, diese Denkweise zu verinnerlichen und anzuwenden, um sowohl aktuelle Ziele zu erreichen als auch für zukünftige Herausforderungen gewappnet zu sein.

Klaus Obermaier's Current Company Details
Unternehmensberatung H & D GmbH

Unternehmensberatung H & D Gmbh

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Projekt Lead Workplace Transformation
Munich, BY, DE
Website:
h-d-gmbh.de
Employees:
77
Klaus Obermaier Work Experience Details
  • Unternehmensberatung H & D Gmbh
    Projekt Lead Workplace Transformation
    Unternehmensberatung H & D Gmbh
    Munich, By, De
  • Self-Employed
    Coach, Mentor, Moderator & Trainer
    Self-Employed Sep 2023 - Present
    Germany
  • Unternehmensberatung H & D Gmbh
    Projekt Lead Workplace Transformation
    Unternehmensberatung H & D Gmbh Sep 2022 - Present
    Munich, Bavaria, Germany
    I support clients in transforming their organizations into the world of New Work through Workplace Transformation and Chance Management.
  • Intel Corporation
    Emea Director Pc Client Marketing
    Intel Corporation Jan 2018 - Jul 2022
    Munich Area, Germany
    • Regional responsibility for growing the PC business revenue across EMEA through Brand-, Demand Generation- & Product marketing for the latest CPU generations and PC platforms.• Formation and leadership of a new team of international marketing experts from 12 different countries to drive unit-growth and revenue across +25 EMEA markets with the country teams.• Co-developed and co-responsibility for the EMEA Go-to-Market for B2C & B2B products with the business unit, global sales & marketing, business management, PR, supply, and the countries.• Definition of the digital marketing strategy and metrics to drive reach, engagement, and conversion of relevant consumer and professional target audiences along their customer journey with continuous optimization. Developed the marketing investment and resourcing plan accordingly.• Responsible for the industry-leading co-marketing program (aka "Intel Inside") to align the ecosystem-partners for a joint Go-to-Market across the region to drive substantial growth and revenue from the latest PC technologies.
  • Intel Corporation
    Emea Director Retail & Channel Marketing
    Intel Corporation May 2016 - Dec 2017
    Munich Area, Germany
    • Responsible for the channel marketing strategies to drive units and revenue with EMEA´s largest retail- & channel accounts for PC sales in the 68m units EMEA PC market.• Formation of the new retail and channel marketing team to address top tier EMEA PC retailer and reseller as well as mid-size and small-size partners and customers. Evolved a dedicated and tailored partner program that delivers sales and marketing support for Intel-based products.• Product launches and ramp through co-marketing activities with retailer and reseller by aligning the sales- & marketing activities to drive PC demand.• Developed and implemented channel growth strategies by identifying and addressing specific audiences like PC Games, First Time Buyer, Education, and SMBs. • Product education and positioning to customers and partners for brand and product preference and ultimately adoption.
  • Intel Gmbh
    Emea Director Consumer Product-, Partner- & Community-Marketing
    Intel Gmbh Dec 2013 - Apr 2016
    Munich
    • Merged separate marketing teams into one organization to align the marketing-disciplines product-, partner- and digital marketing into a holistic consumer-focused team.• Creation of a new 360-degree marketing strategy to drive brand preference and demand for Intel-based products in the consumer, gamer, and SMB-segment.• Eyes and ears of the business unit to identify new product opportunities across the region and specific markets and segments and bring back user insights to the product team.• Developed a first engagement-focused marketing strategy through SEO/ SEM, Social media, community and influencer/ blogger mix to activate consumers for selecting a new PC.• Introduced a content-focused online platform as part of the consumer engagement strategy in Germany; the platform scaled across 8 EMEA countries and ultimately became a global program.• Launch of the Intel 2in1 PC product category with industry-partners to ignite the PC category through tablet-like PCs: grew the segment from zero to 12% over 3 years.
  • Intel Gmbh
    Country Marketing Manager Germany & Austria
    Intel Gmbh Oct 2008 - Nov 2013
    • Responsible for marketing and communications across the region to deliver value to the Country Managers' business goals in Intel´s 3rd  largest PC market globally. • Increased Intel brand relevance and preference significantly amongst the consumer and the business audience and drove technology adoption and unit and revenue growth.• Developed and implemented the local marketing and communications strategy closely with the headquarters with a focus on country-specific growth-segments such as SMB, Education, PC Gaming, and specific Industry-segments, like Automotive, Automation, HPC.• Launched the Intel Ultrabook PC Category with industry-partners such as PC Manufacturers, Channel, and Software Vendors and implemented a year-long co-marketing program.• Developed and launched several marketing innovations that scaled globally, e.g., the Intel F1 Racing Tour, the Ultrabook Tour, the Intel Online Magazine.
  • Intel Gmbh
    Business Marketing Manager, Central Europe
    Intel Gmbh Sep 2006 - Sep 2008
    • Responsible for Intel´s B2B marketing to deliver business value to the sales organization through growing the product-relevance amongst the business audience by positioning the CPU as essential for efficient IT solutions.• Extended the global B2B media-campaigns with content-led marketing activities, such as collaboration with IT publishing houses like IDG or IT websites to co-develop and publish microsites, blogs, and ePapers and webcasts.• Invented the content-led platform “Best of IT Solutions” to position Intel as a critical element in efficient and innovative IT solutions; marketing mix of roadshows, researches papers, whitepapers, webcasts, and media-cooperation.• Launch of the Intel vPro Technology, Intel´s platform for business users together with PC OEM-, software- and content-partner and established a value-prop program that helped parters to sell Intel vPro based PCs.• Established roadshows with partners to reach IT decision-makers in the mid-and large sized corporations to evangelize about Intel´s value for efficient IT and IT-based business solutions.
  • Intel Corporation
    Regional Brand Manager Central Europe
    Intel Corporation Mar 2003 - Aug 2006
    • Responsible for increasing the Intel corporate and product brand relevance & preference amongst consumer- and business audiences in the region.• Implemented surveys to regularly track Intel´s reputation amongst opinion leaders and developed and implemented activities to revert or support trends.• Owned the companies 3rd largest media budget to be invested with globally leading media agencies to introduce and drive awareness for the latest CPUs and Intel´s first PC platform with integrated WLAN, the Intel Centrino Mobile Technology. • Co-invented the sponsorship to address PC Gamers through eSports: still Intel´s largest and longest sponsorship with a multi-milion reach worldwide.
  • Intel Corporation
    Regional Pr Manager Central European Region
    Intel Corporation Jun 1999 - Feb 2003
    • Responsible for the Consumer, Business, and Broadcast media in the region and the agenda-setting with key journalists.• Developed PR programs to make Intel´s corporate story and its products relevant to new types of media by creating tailored content and storytelling.• Implemented the global strategy to position Intel as a key supporter in education, especially in the area of MINT, to the government, teachers, schools, and other key stakeholders in the education system.• Created a workshop series with mainstream and consumer press to understand what possibilities the latest Intel CPUs bring to a modern PC.• Sourced and onboarded new PR agencies for Consumer and Corporate media and drove up agency efficiency by 12%.
  • Herald Communications (Now Fleishman-Hillard)
    Public Relations Account Director
    Herald Communications (Now Fleishman-Hillard) Jun 1997 - May 1999
    - Formation and leadership of a public relations team that supported clients from IT and Media.- PR strategy development to grow media relations and media coverage for the clients in relevant media.- Backoffice support of large customer PR teams.- New business to grow client-base for the team and the agency: won 4 new clients from the software and telco industry.

Klaus Obermaier Skills

Go To Market Strategy Marketing Product Management Marketing Strategy Multi Channel Marketing Intel Management B2b Marketing Cross Functional Team Leadership Product Marketing Competitive Analysis Demand Generation Business Strategy Strategic Partnerships Kpi Campaign Strategies Internal Communications International Marketing Coaching Team Building

Klaus Obermaier Education Details

Frequently Asked Questions about Klaus Obermaier

What company does Klaus Obermaier work for?

Klaus Obermaier works for Unternehmensberatung H & D Gmbh

What is Klaus Obermaier's role at the current company?

Klaus Obermaier's current role is Projekt Lead Workplace Transformation.

What is Klaus Obermaier's email address?

Klaus Obermaier's email address is kl****@****tel.com

What is Klaus Obermaier's direct phone number?

Klaus Obermaier's direct phone number is +498999*****

What schools did Klaus Obermaier attend?

Klaus Obermaier attended Emeritus Institute Of Management, Digital Marketing Institute, Schouten & Nelissen, Otto-Friedrich-Universität Bamberg.

What skills is Klaus Obermaier known for?

Klaus Obermaier has skills like Go To Market Strategy, Marketing, Product Management, Marketing Strategy, Multi Channel Marketing, Intel, Management, B2b Marketing, Cross Functional Team Leadership, Product Marketing, Competitive Analysis, Demand Generation.

Who are Klaus Obermaier's colleagues?

Klaus Obermaier's colleagues are Marcel Störzner, Anastasia Fröba, Marion Schwierz, Sabine Jones, Emba, Hossein Heidari, Andreas Wagner, Arianita Kabashi.

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