Klaus Rubba Email & Phone Number

Edmonton, Ab, Ca

With a vision in hand, I'm embarking on building a product that could change public discourse for the better! I know, it's a little vague for now, but I really am at the earliest stage and the vision will be fleshed out further over the coming weeks.My responsibilities in this role include just about everything and the kitchen sink:- Strategy and Vision: Fine tuning the vision and crafting a go-to-market strategy to get us there- Ideation: Interviewing potential users, and designing a product best aligned with user feedback- Development: Proof of concept then MVP, including integration of AI, distributed caching and analytics to support growth hacking experiments- Growth Hacking: Monitor user behavior as we roll out the product, conduct experiments to optimize for user engagement- Team Leadership: Building and nurturing a team of talented individuals committed to innovation and excellence.Fundraising & Networking: Engaging with the startup community, meeting other founders, investors, and planning for growth

Edmonton, Ca

HyveMynds is a mashup of discussion forums, a survey tool, and a social network. It uses AI to automatically moderate and aggregate responses to topics into survey-like results, giving a clear picture of what an audience values.HyveMynds is particularly useful for idea generation. Users respond in their own words, allowing novel ideas to get exposure. Other users can browse existing responses and update their responses.Possible use cases include strategy planning, market research, product feedback, audience surveying, etc. We use the platform to support political discussion, bringing civility to discourse, and transparency on public sentiment.This project started as a means to grow my toolkit and develop some new skills. There are three key technological challenges I tackled in this project:1. Fine-tuned language model In addition to building out the integrations with OpenAI APIs, I also built a dashboard to review AI response performance, and manage and export new fine-tuning training data sets to refine model performance.2. Locally mirrored distributed cachingBecause of the large amount of data generated by OpenAI (embeddings used for text-similarity and clustering), I wanted to reduce lag as much as possible, so in addition to using distributed caching, I would also cache embeddings in memory on each server for quicker access.3. Focus on privacy with a public and private profileThe goal is to have demographic data available for analytics, but untraceable to the user account allowing for anonymous responses.In addition to technical challenges, I've also recruited and managed a team of driven individuals to help with data analytics and marketing to help grow the user base.Our goal is to grow the platform as a place for sociopolitical polling, to empower citizens to voice their opinions, and to hold governments accountable.

Edmonton, Ab, Ca

Launch57 was borne from the success of our product Bid Beacon at ARC Business Solutions, with the vision of building a product company focused on developing and commercializing software focused on the fundraising sector.At Launch57 I led the team tasked with all software development, including custom client projects and ongoing product development. Custom client projects included a manufacturer's customer portal to engage customers in the project delivery process, a ground up custom CRM solution for managing and monitoring sales activity at a wholesaling company and a fabrication process digitization project for another manufacturer, replacing paper from customer order entry all the way to delivery.On the product development front we built a high security, high availability digital raffle platform that needed to be certified by a 3rd party and licensed for online gaming in Alberta. Then to bring this raffle product and the silent auction product under a single umbrella, we build a fundraising management and community engagement platform to support single sign on and consolidated reporting across all fundraising activities.Being a startup environment, my responsibilities we broad and varied, including product and marketing strategy, user experience and interface design, system architecture, software development process refinement, interviewing and hiring, mentoring and managing team members, and software development.

Edmonton, Ca

A mobile and web application to help event planners and fundraisers bring their silent auctions into the digital age. Completely self-serve, users can create and manage their auctions through the app, and auction guests can browse and bid on items, getting notified when they are outbid.We initiated this project on a pro bono basis to support the Edmonton Christmas Bureau's Christmas fundraising breakfast. Existing auction solutions started at $1k per auction, and their auction would only raise a few thousand as it was. The initial project was written, tested and published in about 7 weeks and resulted in a successful auction.We were inspired, and proceeded to build out the auction platform and pursue commercialization. In addition to a good portion of the development, I was also in charge of everything else: customer success, support, sales, marketing strategy and execution, road mapping and project management.In the early years, our marketing budget was on the order of $100-200/month and it was a project I just ran off the side of my desk. Nonetheless, we managed to grow it to having run almost 800 auctions in the first 3 years and have helped customers raise almost $30 million.

Narrivate is a game-based learning platform with a self-serve dashboard allowing real-time configuration of both learning material and game mechanics. It was developed as a product while at ARC Business Solutions and carried forward to Launch57.Learning material can be presented in several assessment styles including multiple-choice, numeric, text, image or word drag and drop, hotspot, or crossword. Each learning module can be tied into the game economy with any number of costs or rewards configured. A rich hint system can further gamify the learning experience by allowing learners to weigh the cost/benefits of seeking more information to solve a problem.In response to evidence pointing to emotion as a key driver of retention, we built out a rich narrative experience. Story slides can be configured with imagery, audio, and videos to pop up when users complete quests or complete a training module.Check out the healthcare-focused implementation of the Reach platform: LIPHA, "Learning Inter-Professionally Healthcare Accelerator", learn more at https://www.mylipha.ca/My responsibilities included system architecture, application design, data modeling, and development. Worked with customers to incorporate feedback into the product roadmap and plan and execute product release cycles.

Edmonton, Alberta, Ca

Apply my mobile development and leadership experience to manage and grow the mobile division at ARC Business Solutions. - Participating in strategic planning, budgeting and resourcing in the mobile space- Help define technological direction, mobile solution standards- Established a streamlined development process to minimize time to market, giving ARC a competitive edge when bidding on mobile development projects - Support business development in putting together proposals on new projects and manage development solutions- Participate in marketing activities, boot strapping websites for each of the divisions of ARC, writing solution profiles, product presentations- Develop and execute product strategy for existing mobile solutions- Prioritizing feature development of our own products, and helping clients decide where their money is best spent- Act as the conduit between clients, marketing, stakeholders and my development team- Keep on top of tech trends, prototyping new technologies to inform product development and clients

Edmonton, Alberta, Ca

Primary role is in prototyping, architecture and leading development of mobile games using Unity3D. I've been directly involved in the release of over a half dozen titles to iTunes, Google Play and Amazon mobile stores, with over 35 million downloads.A couple specifics pertaining to my experience in game development:- Mentoring junior developers, coordinating developers, artists and testers- Core gameplay systems like player controls, physics, level generation, 2D and 3D- Server services design and integration for asynchronous and synchronous multiplayer, leaderboards, global events and analytics- UI programming: menus, in app purchase, heads up display- Metagame systems like achievements, leaderboards, missions, economy, engagement loops- Profiling and optimization, reducing memory footprint, garbage collection- Integration of 3rd party plugins, primarily for social networks and advertising- Some custom shader work, editor scripting and custom pathfinding AI

Edmonton, Alberta, Ca

Analysis, requirements and specifications for web services, web applications.Developed analytics/insights to detect anomalies/changes in user behaviour as a way to monitor application health and user acquisition impact.Project and account manager on consulting projects.Lead teams of 2-3 developers, gather requirements, design and code Java server side solutions, web services.Market research and prototyping on new product ideas.Sample of projects worked on include human resource compensation management, insurance policy management, loyalty program.Technologies used: MySQL, J2EE, XML, REST, Amazon S3, Android, Unity3D, PHP, Cassandra, iOS, Meteor, Bootstrap, SQL Server, Transact SQL, .NET MVC and Entity Framework

Java development (Swing and web applications)Business analysis (requirements, data modelling)Database development (views, stored procs, etc.)Clients included Alberta Pensions, Alberta Transportation, Sagebrush

Researching, prototyping and benchmarking alternative technologies to replace a ColdFusion based portal system.

Vancouver, Bc, Ca

Lead Java developer working on thick java client for account management and online rented game dashboard.

Worked for the consumer internet department developing a java based web application for customer account management, as well as interfacing to this departments billing to the old mainframe systems in a unix environment.

Mba, Technology Commercialization

Bsc., Computing Science

Education record