Meet Klaus Wagner - a true visionary with Execution capability in the pet food industry with over 20 years of experience leading some of the most successful brands (Josera, Green pet food) in the market. With a passion for green up brands, people, and markets, Klaus is on a mission to create a sustainable and joyful future for our four-legged friends. He's a specialist in developing and establishing cutting-edge green business models, making transformational change his everyday life. Klaus is committed to creating a world worth living across generations, and his ability to connect with stakeholders from owners of large corporations to CEOs and buyers, sets him apart in his field. Whether it's strategic M&A alignment, brand assortments, or sustainable supply chains, Klaus has the expertise and vision to drive positive change in the industry.In 2022, Klaus Wagner founded Fair pet food and has now raised the money for his own production of sustainable wet food in 2 rounds of financing. Fair pet food saves 50% of the process energy of conventional wet food, reduces the carbon footprint of packaging by 90% compared to cans and delivers a highly palatable flexitarian product in clever portion bags for easy dosing. With Fair pet Food, he aims to save one million tonnes of carbon dioxide.