Klaus Beiermann Mba

Klaus Beiermann Mba Email and Phone Number

10+ Years Leadership & Change | 25+ Years Driving Digital Transformation & Growth | Expertise in Brand Strategy & Data-Driven-/Marketing | Proven Success in Building High-Performance Cross-channel Marketing Teams|#NewCMO @ International School of Management, Germany
Klaus Beiermann Mba's Location
Frankfurt, Hesse, Germany, Germany
Klaus Beiermann Mba's Contact Details

Klaus Beiermann Mba personal email

n/a

Klaus Beiermann Mba phone numbers

About Klaus Beiermann Mba

* Eligible to work permanently in Australia & Germany/EU** no visa sponsorship or relocation needed#NewCMOWith over two decades of experience and 10+ years in leadership roles - Klaus is a versatile and accomplished senior executive known for driving growth and innovation across digital, media, and marketing sectors. Most notably, he served as Vice President of Marketing & Communications at ARD, Europe’s largest public media network, where he led large interdisciplinary teams, spearheaded digital transformation efforts, and implemented impactful, data-driven marketing strategies that enhanced brand engagement and visibility.In addition to his role at ARD, Klaus has demonstrated his entrepreneurial acumen as Entrepreneur in Residence and Managing Director at ESPATU.com, a digital asset-sharing platform for workspace rentals. At ESPATU, Klaus founded and scaled the start-up, overseeing the end-to-end business strategy, digital development, and user experience. His work in expanding the platform to international markets, highlights his capability in market entry, investor relations, and building strategic partnerships.Furthering his commitment to knowledge-sharing and professional development, Klaus serves as a speaker and lecturer at the International School of Management (ISM), covering a diverse array of subjects such as Strategic Marketing, Brand Management, E-Commerce, and Leadership. His passion for innovation, paired with his dedication to fostering collaboration and nurturing talent, positions him as a forward-thinking leader capable of driving sustainable growth and navigating complex challenges in a dynamic digital landscape.

Klaus Beiermann Mba's Current Company Details
International School of Management, Germany

International School Of Management, Germany

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10+ Years Leadership & Change | 25+ Years Driving Digital Transformation & Growth | Expertise in Brand Strategy & Data-Driven-/Marketing | Proven Success in Building High-Performance Cross-channel Marketing Teams|#NewCMO
Klaus Beiermann Mba Work Experience Details
  • Espatu
    Entrepreneur In Residence / Managing Director
    Espatu Feb 2024 - Present
    ESPATU.com is the digital asset-sharing platform for finding and temporary renting/leasing workspaces or flexible work environments.• Founded and funded a digital start-up• Developed business strategy for scaling a digital business model• Designing and optimising the technology stack and user experience (UX) for a scalable solution• Leading the digital strategy and platform development• Managing the online marketplace comprehensively• Developing and implementing the marketing and communication strategy• Building and maintaining relationships with investors• Establishing partnerships and networks for the successful implementation of operational processes in new markets. [e.g. Czech Republic, Australia]
  • International School Of Management, Germany
    University Appointment - Speaker & Lecturer
    International School Of Management, Germany May 2018 - Present
    Dortmund, Nordrhein-Westfalen, De
    Speaker & Lecturer foro Strategic Marketing, International Marketing, Performance Marketing, Marketing Communications, Marketing Controlling, Digital, Online, Content & Social Media Marketingo Brand managemento E-Commerceo Strategic Managemento Corporate Communications, Public Relations, Media Relationso Leadership, Change and Agile ManagementThesis Reviewer
  • Ard
    Vice President Of Marketing & Communications - Hessischer Rundfunk
    Ard Jan 2019 - Feb 2024
    Vice President of Marketing & Communications of German major broadcast and online media network. Hessischer Rundfunk is part of ARD, the world´s largest public media network.Extended scope of responsibilities:• Supervised integrated management of marketing and communications in the corporate newsroom• Refined marketing and digital strategy governance• Managed and developed a diverse direct report team of 12 marketing & communication managers, interdisciplinary from marketing, corporate communications, public relations, events, design & creation, customer management, content development • Steered crisis communication• Managed change• Held boardroom presentations• Contributed in the strategy & digitalisation committee • plus …
  • Ard
    Director Of Marketing - Hessischer Rundfunk
    Ard Oct 2016 - Dec 2018
    • Led the department for marketing & strategy with overall responsibility for management of the entire brand portfolio consisting of TV, streaming, online, audio, platforms, entertainment and corporate brands • Turned vision into strategy and awareness, including the definition of marketing and brand objectives/KPIs• Created compelling brand content• Oversaw and conducted market research and brand tracking• Strengthened strategic brand management of ARD• Advised the ARD board of directors, the supervisory board, council and CEO• Co-founded and contributed to the ARD brand board• Managed a diverse direct report team of 12 senior marketing and digital managers with leadership of interdisciplinary strategic project teams• Planned digital/campaigns incl. content & performance marketing • Media planning [paid, owned, earned-integrated, digital-only]• Improved ticket e-commerce [concerts and events]• Managed large budgets• Engaged with stakeholders• Developed and implemented digital marketing tech stack• Led digital transformation of media-/brands• Developed user-centric digital products• Developed strategies & managed high-stakes negotiations [e.g. 1st Bundesliga]• Established & managed agency partnerships [strategy, creative, media, PR & social media]
  • Edelman
    Director Of Strategy Global
    Edelman Nov 2014 - Dec 2015
    New York, Ny, Us
    Brand Consulting, Strategic Planning, Concept Development & "Pop Culture Engineering"• Managed, motivated and oversaw a team of 5 direct reports• Responsible for digital & strategic brand, comms & experience planning• Led and managed international and cross-functional project teams• Built & maintained global internal & external stakeholder relationships
  • Publicis Groupe
    Account Executive - Brand & Strategy Consulting
    Publicis Groupe Oct 2009 - Oct 2014
    Paris, Ile De France, Fr
    • Responsible for digital & strategic communication planning, marketing research• Developed strategies, concepts & content for integrated campaigns • Project lead of globally operating, interdisciplinary teams
  • Msm Germany - Marketing, Service & Management Gmbh
    Project Manager Customer Experience Research
    Msm Germany - Marketing, Service & Management Gmbh May 2007 - Dec 2008
  • Sony Music Entertainment
    Manager Product Marketing
    Sony Music Entertainment Aug 2005 - Dec 2006
    New York, Ny, Us
  • Zeb Consulting
    Project Assistant Management Consulting
    Zeb Consulting Oct 2004 - Nov 2005
    Münster, Nrw, De
  • Noeske Marketing & Kommunikation
    Account Manager
    Noeske Marketing & Kommunikation Sep 1999 - Feb 2002

Klaus Beiermann Mba Skills

Marketing Communications Marketing Strategy Advertising Marketing Research Digital Marketing Social Media Marketing New Business Development Management Consulting Product Marketing B2b Healthcare Industry Networking Copywriting English Entertainment Industry Music Industry Film Strategic Planning Strategy Consulting Brand Consulting Crm Integrated Marketing Marketing Global Marketing Spanish French B2c Consumer Insight International Business Experience Employer Branding Spss Project Management Intercultural Skills Strategy Corporate Communications Digital Strategy Digital Media Energy Online Advertising Social Media Brand Development Online Marketing Change Management Leadership

Klaus Beiermann Mba Education Details

  • Bond University
    Bond University
    Marketing
  • London Business School
    London Business School
    Business Management
  • German Chamber Of Industry & Commerce (Ihk)
    German Chamber Of Industry & Commerce (Ihk)
    Artificial Intelligence
  • Hasso Plattner Institute
    Hasso Plattner Institute
    Artificial Intelligence Winter School 2023/2024
  • Bitkom Akademie
    Bitkom Akademie
    Digital Marketing
  • International School Of Management, Germany
    International School Of Management, Germany
    Digital Transformation Manager
  • Scrum Alliance
    Scrum Alliance
    Scrum / Agile Management
  • Social Media Akademie
    Social Media Akademie
    Online Marketing
  • Project Management Institute
    Project Management Institute
    Project Management
  • Tongji University
    Tongji University
    International Marketing
  • University Of Münster
    University Of Münster
    Marketing
  • University Of Münster
    University Of Münster
    International Management)
  • German Chamber Of Industry & Commerce (Ihk)
    German Chamber Of Industry & Commerce (Ihk)
    Business Administration

Frequently Asked Questions about Klaus Beiermann Mba

What company does Klaus Beiermann Mba work for?

Klaus Beiermann Mba works for International School Of Management, Germany

What is Klaus Beiermann Mba's role at the current company?

Klaus Beiermann Mba's current role is 10+ Years Leadership & Change | 25+ Years Driving Digital Transformation & Growth | Expertise in Brand Strategy & Data-Driven-/Marketing | Proven Success in Building High-Performance Cross-channel Marketing Teams|#NewCMO.

What is Klaus Beiermann Mba's email address?

Klaus Beiermann Mba's email address is kb****@****line.de

What is Klaus Beiermann Mba's direct phone number?

Klaus Beiermann Mba's direct phone number is +49 69*****

What schools did Klaus Beiermann Mba attend?

Klaus Beiermann Mba attended Bond University, London Business School, German Chamber Of Industry & Commerce (Ihk), Hasso Plattner Institute, Bitkom Akademie, International School Of Management, Germany, Scrum Alliance, Social Media Akademie, Project Management Institute, Tongji University, University Of Münster, University Of Münster, German Chamber Of Industry & Commerce (Ihk).

What are some of Klaus Beiermann Mba's interests?

Klaus Beiermann Mba has interest in Politics, Science And Technology, Education, Arts And Culture.

What skills is Klaus Beiermann Mba known for?

Klaus Beiermann Mba has skills like Marketing Communications, Marketing Strategy, Advertising, Marketing Research, Digital Marketing, Social Media Marketing, New Business Development, Management Consulting, Product Marketing, B2b, Healthcare Industry, Networking.

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