Kristen Lawrence Email & Phone Number

Chicago, Il, Us

Rolling Meadows, Il, Us

Lombard, Il, Us

· Developed and communicated initiative roadmaps, schedules, and tools using Asana.· Partnered with operational leaders and process owners to translate vision into an executable plan while overseeing the project and acting as the project manager/lead.· Ability to hold project team members accountable to on-time completion and quality of project deliverables and milestones.

New York, New York, Us

· Assisted in creating and implementing marketing strategies to provide quality partner relationships andcardmember experiences.· Prepared marketing campaign materials for internal business, partner,compliance/governance, and legal reviews, gather feedback, and ensure accurateimplementation.· Lead day-to-day relationship with internal stakeholders and external vendors to resolveissues when they arise.· Managed monthly invoice processing and budget reconciliation to ensure vendor invoices are processed accurately in a timely manner.· Managed Prime Rate updates on expedited timelines in accordance with regulatory requirements. Responsibilities include maintaining a list of impacted assets, coordinating updates of all assets with new APR, communicating change to partners, and validating updates.

Dekalb, Il, Us

· Lead the development and execution of project and communication plans, both digital and print, for undergraduate student recruitment· Create and manage project plans utilizing Basecamp and Airtable· Provide innovative solutions and insights into growth strategies to exceed the institution’s short-term and long-term recruitment efforts· Supervise Recruitment Communications team

Dekalb, Il, Us

· Established annual marketing efforts to reach target markets, increase brand awareness and contributed to increased student enrollment· Project managed production of marketing materials from conception to final product· Collaborated with stakeholders and cross-functional teams to gather requirements and strategize to fulfill marketing initiatives· Programed HTML emails in CRM

New York, Us

· Worked closely with internal teams to build strategic client campaigns· Developed client-facing plan recommendations and performance reports· Oversaw campaign delivery and performance in demand side platforms to help clients achieve their business goals· Responsible for client’s budget for programmatic advertising campaigns

Chicago, Illinois, Us

· Provided pre and post-sales support by ordering, reserving, delivering and reporting on advertising units or campaigns that have been sold· Optimized advertising campaigns to enhance performance· Maintained knowledge of digital products and industry trends

Irving, Tx, Us

· Served as inter-liaison between clients, sales team, creative team and editing department· Monitored all ad creation; building ads and guiding design team through entire creative process, from conception to publication· Utilized ad servers to manage and publish client campaigns

Chicago, Il, Us

-Utilized SEO strategies to generate web content for clients-Analyzed data through Google Analytics-Assisted in the process of managing Google Adwords accounts

Dekalb, Il, Us

-Assist in direct marketing tasks for advertising campaigns-Execute events on or off campus from start to finish-Continuously develop multiple databases untilizing Excel for mass marketing

Dekalb, Illinois, Us

-Sourced candidates for Outside Sales Representative position-Initial interviewer for candidates-Organized Company email and job postings

Master Of Science In Digital Marketing

Bachelor Of Science (B.S.), Marketing

Education record