Director, Private Enterprise
Private Enterprise
Daylesford & Macedon Ranges Region
APG: Sustainable Agri-tourism Business Development.(Director/Manager): Agri-Tourism initiatives, developing premium properties in regionally identified tourism ‘hot-spots’. Combined agricultural based productivity with value-added tourism development. Property Development (Director/Manager):Spa/wellness resort development, Daylesford/Hepburn Springs: Health & Wellness, boutique hotel accommodation.Grants/Submissions: ‘Grande Again’: A Hepburn HUB for Integrated Regional Tourism. Australian Tourism Development Program, Aus Industry (Awarded $100,000).TABS- Information Technology Development & On-line Marketing (Director/Manager)Design, conceptual development and marketing of a web based regional tourism marketing platform and booking service. Development included: on-line store, shopping cart, data management, statistical reports, communications/social media, tour creation, user reviews and ecommerce. NITN: A Sustainable Community Reinvestment Strategy for Tourism Development: Design of an IT based ‘solutions’ initiative for business development and marketing achieved through partnerships and a business strategy based on profit sharing and reinvestment for broad based socio-economic development. Print & Web Publishing & Social Media Marketing Initiatives: LOST Magazine: the guide to where to find it (Director/Editor/Writer)Daylesford, Macedon Ranges & Goldfields. (Free monthly publication)LOST Magazine – FacebookCollaborative project with designers, magazine contributors, social media consultantsOnline Marketing Platform/Websites: Conceptual design and development of TABS booking technology, media, copywriting, blog, marketing, social media. Regional tourism marketing and bookings portal.