Accounts: Ferrero, Meta.

Accounts: LVMH Moët Hennessy Louis Vuitton

Accounts: LVMH Moët Hennessy Louis Vuitton

- Key day to day client contact, consistently delivering service excellence while taking the lead in authoring and presenting Implementation and blue print documents end to end to clients, through strong recommendations by channel, audience analysis, ideation, flighting strategies, setting objectives & KPI’s by channel as well as the development of the campaign anatomy- Working closely with strategy in generating Channel Planning recommendations- Contributing to competitive reporting by adding insightful commentary and ensuring timely and accurate delivery of data from the team.- Ownership of the delivery of campaigns through management of ongoing tracking and optimisation- Supporting Media Executives in all aspects of buying, tracking, optimisation and post analysis phases- Manage campaign budgets and client budget reconciliation.

Account: Federal Government

Accounts: Federal Government

Brands/accounts: eBay, ANZ Wealth, Hunter Douglas/Luxaflex, Purplebricks and H&R Block.- Deployment and management of all appropriate PHD investment processes, templates & systems across brands portfolio; Buying / investment across digital platforms; Stewardship / training / guidance of the junior members of the team to ensure their buys deliver on all of the strategic and communication objectives.- Ensuring all deliverables are executed and met within tolerance – including delivery of all strategic and buying objectives (including to budget and target KPIs), placement, viewability, delivery, added value. - Point of view and input in the development of media implementation presentations and plans in conjunction with the Planning team; Active involvement in PHD’s core ideas development process; Deliver ideas for client/s that have been identified in the strategic process; Ensure team are driving value for the clients in any day to day negotiations with the media, including evaluating and analyzing proposals and monitoring the delivery; Work in conjunction with the Group Trading Director and Investment Director on the development of negotiation strategies.

Activities and skills: Working closely with the Digital Technical Director and Account Services team; Mapping out campaign timelines, budgets and recommendations in liaison with the team; Management of optimal media spends within budgets; Digital Media planning and buying across digital channels for all clients; Developing optimized online strategies; Negotiating with media suppliers. Campaign Strategies and Implementation; Campaign Management; Media Planning; Media Buying; SEO management, recommendations and reporting; Google Analytics & Google Tag Manager implementation and reporting; SEM campaign planning and implementation; Social media; Online media; Traditional media; Campaign reporting; Development of insights.

As a marketing and communication planner/strategist I was responsible for conducting and developing Brand strategies, communication planning and digital marketing strategies including institutional websites and social medias for different business like B&C (Brazilian Construction Company) and Terra Verde Construçoes. Copywriting, monitoring, producing digital and offline content, market and sector research, CRM and reports are activities that can be highlighted on those 3 years owning this role.

Activities and skills:• Market and industry research, trend analysis, Interactive/digital strategies development and implementation; • Branding Development – new brands/startups; • Responsible for the media plan (strategies and KPIs) as well as creating and monitoring online campaigns, for various companies playing in different industries, on Google AdWords, Facebook ads, YouTube, LinkedIn and other innovative digital formats; • Analysis (Google Analytics, Google Trends, Square Space, Facebook Insights and other social media report tools) Metrics and performance reports, dashboard and results presentations to the agency and clients;• Briefing to conduct the creative team and also to bring out some insights; • Marketing opportunities and innovative ideas presentations;Working at DBR I had also the opportunity to produce content for blogs, Fan pages and other social media.

Clients: HP - Hewlett-Packard, Gafisa and Grupo Mix de comunicação. • While contributing to products launches into different markets I worked through the entire creation and operational development processes;• Briefing to acknowledge and bring out some insights to the media and creative team;• Deep emersion into the clients business and industry to provide an assertive strategic delivery; • Ensure the accomplishment concerning to project deadlines and clients expectations;• Industry research and monitoring market new trends;• Support and participation in the invoicing-billing process, working on API.

I had the opportunity to start my career working with brilliant team, surrounded by great creative minds, learning constantly in a perfect environment at one of the biggest and most complete agencies in Brazil that belongs to a huge worldwide group: FCB. Activities and skills:Support and Coordination of the intern process considering creative, media and production teams as well as to guarantee strategic deliveries to update and maintain the HP’s online store in Brazil.Responsible for the online store campaigns targeting B2C & B2B markets working within the agency’s areas.