Kleber Peron Email & Phone Number

São Paulo, Sp, Br

- E-commerce - Mercado Farma- Commercial Excellence - Key Account Sales BU

Extecamp - Escola de Extensão da UnicampCourse: EGP - Estruturação e Gestão da área de Pricing (Metodologia, Processos e Ferramentas)

São Paulo, Brasil

MBA - Administração de Empresas - Vendas e Planejamento de Vendas (course)

Clients: Salvabras; R122. Book: Aquitetos do Pricing 2Course: EGP - Estruturação e Gestão da área de Pricing (Metodologia, Processos e Ferramentas)

Permanent member of the Executive Board - Suzano Bens de Consumo;Active member of Suzano's Executive Committee;Built, structured and managed the Revenue Management and Pricing area;Responsible for managing the profitability of brands: Neve; Mimmo; Max; Scoot; Scala; Duramax; La Vie; Floral; Nino; Maxx Baby; and others;Defined and managed all activities related to Suzano's profitability, such as: Sales Finance; Prices; Discount (On and Off Invoice); Investments by category, sales channel/region, and others;Implemented the processes of Mix Management, Pack Price, and others, of Revenue Management, as a way to achieve the most profitable plan by region, channel, competitor, consumer behavior and management of commercial contract.

Post Graduation Course - Certificate in Marketing Management (CMM Course)

Responsible for structuring and developing the Revenue Management department of NC Farma Group, that is formed by 7 companies: EMS, Legrand, Germed, Nova Química, USK, OftaVision and Multilab; Top Line NC Farma Group controlling and reporting; Responsible for the Portfolio management and Portfolio Optimization Process; Pricing Project lead, supported by an external Pricing consulting and others internal companies and departments to achieve the expected financial gains;Responsible for consolidatin, reporting and controling the Top Line Budget of 11 departments; Designing and implementing all processes that impact the company's Top Line: Policy Discount, Price Review, Sales finance and others;Designing and controling the Price architecture and Mix Management between the companies and the different kinds of products: Medicines, Cosmetics, Vitamins, and others;Training for the entire sales team, on the advantages of the sales strategy aimed at better Revenue Management;

Responsible for structuring and developing the Revenue Management area of Bayer doBrasil - Consumer Health business unit;Designing and implementing of Pack Price strategies, driven pricing approach for actual andnew packs, based on consumer needs, shopper and consumer behavior;Responsible for implementing the Industry Pack versus Virtual Pack;Defining and controling all variables that impact on Gross to Net: ( On and Off invoiceDiscounts; Tax; Returns; and others impacts);Leading the Princing Project, supported by an external Pricing Consulting and othersinternal Bayer areas.Defining all commercial policies by Channel / Region / Product(Price Architecture);Responsible for approving all the TPR action (Temporary Pricing Reduction);Training for the entire sales team, on the advantages of the sales strategy aimed at betterRevenue Management;Guarantee the control of investment funds in the trade, as well as the best return oninvestment (ROI);Reporting all Pricing actions and impacts on Trade Terms to regional Bayer Latam(Customer Excellence Program);Designing and implementing all processes that impact the company's Top Line;

Ensuring productivity of trade spends through periodical monitoring of D&A, by region /channel Redesign and implement of Pricing Architecture Strategy, according to consumer insights Definition of the most profitable Mix Management by region, channel, competitor, consumer insights, and others influences; Designing and implementing of Pack Price strategies, driven pricing approach for actual and new packs, based on consumer needs, shopper and consumer behaviorImplementating and controlling the Total Portfolio Optimization process (TPO);Evaluating and defining different price points to support promo actions;Leading the Pricing Committee;Creating and maintain KPIs to ensure total control of Revenue management area activities;Ensuring clear communication of RM routines for sales, marketing and finance, and intense contact with R&D, Supply chain and Operation areas.

Executive member of the Oji Papéis Especiais setup, and responsible for the creation and coordination of Product and Marketing Management department of OPE; Managing all product marketing actions, sales administration, market intelligence and strategic planning activities, with the interaction of all internal departments and international public.

Fibria SA (actual Suzano SA)Responsible for the Marketing department of Fibria’s Paper Business;Executive member on the spin-off Paper Business.

Votorantim Celulose e Papel - VCP (actual Suzano SA)Votorantim Trainee Program 2008 - Academia de Excelência Votorantim.

Ribeirão Preto, São Paulo, Brazil

Master Business, Fia - Marketing

Activities and Societies: Course: Marketing Engineering

Bachelor, Business Administration

Activities and Societies: PICE - Programa de Incentivo a Capacidade Empreendedora (Social Business Program); Congress and others academic.