After seven years of solid experience in building brands from scratch, developing comprehensive, strategic digital and marketing plans according to company's communication needs, I currently lead directly a team of 14 professionals, located in Belo Horizonte and São Paulo. In my current position I: - Listen to the trends of the market and direct the market research efforts of the company;- Define marketing strategies to support the company's overall strategies and objectives;- Develop a feasible digital marketing plan and oversee it's day-to-day implementation;- Plan and organize marketing functions and operations (product development, branding, communications etc.);- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.);- Establish goals, measure and analise report performance of all marketing campaigns, and optimize strategies to improve efficiency;- Work closely with the Director of Brand and Relationship to build a highly efficient team of marketing professionals;- Create a solid network of strategic partnerships;- Attend to the main digital and marketing events of the world, such as Engage Prague, Inbound, CES, DES Madrid, RD Summit and Web Summit, finding trends to implement in clients.

Strategic consulting, including business plan and communication strategy development.Helping companies to increase website traffic and customers relations through digital and social media platforms.Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring social media channels.

Teaching e-commerce strategies from communications and marketing perspectives in the Marketing Management MBA.

Facilitator of the disciplines Internet of Things and semantic web, and Influence Marketing on the post-graduation courses Digital Design and New Medias, and Digital Marketing.

Teacher of digital marketing, web writing and content management, and Instagram Marketing

Teaching Marketing de Relacionamento e CRM

In charge of all digital strategy, producing content and managing tools to improve brand awareness and relevance with videos, multimedia content, webinars, sponsored links campaigns, inbound marketing and hackathons.Responsible for raising the visibility of the organisation through digital channels in Brazil and leading the communication of the global branding project, with international recognition.

Teacher of digital marketing, web writing and related technological communication devices.

In charge of strategy, activation, optimization and monitoring EDP's intranet and websites in Brazil. Editing content for websites, blogs and company's channels in social networks.

Writing and editing content focused on economics, management, politics, sustainability and industry, using various tools (eNewsletter, blog, social media, forums) and platforms (youtube, twitter, wordpress). Online coverage of trade fairs and conferences in Brazil.

Multimedia (text, video, images) content management and edition.

Reporting and editing content on entertainment.

Reporting for EGO website focused on entertainment - celebrity, gastronomy, fashion, music, literature, cinema, theater and behavior. Work on special coverage such as Sao Paulo Fashion Week (SPFW), International Literary Festival of Paraty (FLIP) and Carnival in Salvador.

Editing and producing reports over lifestyle, fashion and health issues, and also leading a team of 3 people.

I worked in hospitality, customer service and stock replenishment

Customer service via telemarketing

I worked as a reporter for one year and sequentially as sub-editor during 12 months.