My main responsibilities are:> Lead and drive the creation of LATAM and US SMB and TMT marketing plans to deliver on regional pipeline and bookings goals based on global positioning and demand generation strategies.> Drive and execute scalable marketing campaigns to penetrate and expand opportunities around pipeline building and acceleration in key commercial and enterprise markets.> Influence corporate created integrated campaign strategy and plans, providing regional input into key marketing themes, messages and offers throughout the year.> Partner with corporate central functions such as campaigns, web, digital, outreach, operations and analytics to ensure brand, website, digital marketing and processes in region are creating a positive impact on the brand, growth, demand and conversion in the region.> Collaborate with corporate teams to ensure local nuances and needs are included in global campaigns executed within the region.> Grow our central outbound | new business motion in collaboration with Sales Leaders and corporate partners.> Build strong collaboration and partnership with local GTM teams to ensure we are leading, supporting and delivering as one team in the region.> Lead the planning and ongoing measurement efforts to forecast, measure and analyze the region performance against goals and help refine, improve and then report on the impact on pipeline and revenue.> Drive accountability within all the teams for the delivery of pipeline targets and goals within the region.> Provide leadership and insights into how field marketing campaigns affect our business growth (pipeline acceleration, ROI).> Create and refine processes for scalable delivery, ensuring operationally we are being efficient as we can as a region, this is across the funnel, including lead follow up (Lead-to-Revenue Management)

My role at SAS, the world´s leading analytics company includes Field Marketing strategy, design, stakeholder relations, rollout execution plan, Branding, Awareness Strategy, Positioning Product Marketing Based and Business Solution Marketing Based, Marketing Web Campaigns & Digital Marketing, Events and Webinar Program, Customer References and storytelling, Enterprise, Middle Marketing, Developers and Start-up segments; Evangelism alignment and Channel Partner Marketing rollout, covering all marketing activities typical for IT Marketing Companies Strategies.Multi-channel integrated marketing program design and execution across multiple industries focused on branding, demand generation, pipeline building, opportunity development, retention, customer experience, and maximizing total revenue.Consistently promoted a culture with a clear mission, a strong set of core values and principles, and a positive spirit, motivated by collaboration, alignment, and a customer focus. Maintained a performance management structure that continually measures results, assesses value, and influences change with consistent delivery of results.- Setting the strategy, planning, executing and measuring of the conversion funnel aiming to achieve optimal conversion rates at each stage of the buyer's journey: right message to the right audience on the right channel at the right time.- Designing and driving customer marketing programs to increase customer engagement, retention and upsell through a mix of account based marketing and scalable digital campaigns.- Working with agencies within the marketing ecosystem to bring to life innovative solutions and campaigns that delight our prospects and customers: :: Events agency for Live Marketing experience:: Digital agency for SEM/Display/Content Syndication with partners such as Google, Outbrain, Twitter and Facebook:: In House Ads and Marketing Solutions leveraging LinkedIn as a key platform to reach our target audience

Writer: Marketing, Management, Growth, Leadership and Digital Transformation.

Oversaw the AMERICAS Demand Marketing organization, driving demand for Verizon Business solutions on a global scale. Led the solution marketing function across multiple divisions. Provided strategic leadership for marketing, communications, and PR for several divisions. Led strategic market planning, content development, global campaign development, marketing systems & operations, digital marketing (PPC / paid social), strategy for large-scale events, and sales leadership. ✔ Served as a trusted advisor to the senior executive leadership team on M&A and other strategic initiatives. Advised business units on cross-sells, upsells, and product penetration. Forecasted GTM costs and other marketing & sales needs related to product investments. ✔ Led the 3-year strategic planning across multiple business units. ✔ Enabled the eventual sale of the Technology business unit through effective positioning.✔ Increased revenue by 21% through digital marketing initiatives and award-winning campaigns.✔ Delivered an organizational transformation and improved employee satisfaction scores 48% within 1st year as the marketing lead. ✔ Initiated reinvention into a predictive, results-oriented organization by delivering globally integrated marketing dashboards.✔ Led the strategic shift from a GTM motion structured by individual products to an “outside-in” persona-led approach.✔ Championed the new market planning approach and secured support and alignment of marketing, sales, and business lines. ✔ Explored opportunities for new revenue streams by researching and proposing ideas such as partner portal and marketplace.✔ Secured a 10X improvement in the quality of the marketing contacts database by implementing QC audits, data verification technology, and improving processes.✔ Achieved a 50%+ reduction in events-related costs by creating KPIs and metrics to assess ROIs.✔ Delivered $20M in annual revenue by leading the event sales team. Set quotas and managed performance.

Senior leadership role spearheading the marketing and go-to-market function, including Product Marketing, AMERICAS Marketing Programs & Campaigns, Field Marketing (Americas), Partner Marketing, Digital Marketing, Account-Based Marketing, and Campaign Operations departments. Drive strategic marketing planning to create predictable ROI through replicable prospecting programs. ✔ Propelled sales by transforming the Marketing organization to be deeply aligned with Sales. Redesigned marketing-to-sales and sales funnel lead flow processes. Implemented the Telequalification function to more accurately prequalify leads before being forwarded to Sales. ✔ Skyrocketed marketing lead development by 90% YOY and improved the quality of leads provided to Sales, despite a budget reduction and implementation of stricter lead qualification parameters. ✔ Established marketing as a quantifiable investment, creating measurable business outcomes. Implemented Predictive Demand Planning to analyze & forecast ROI on marketing investments. ✔ Reshaped the marketing program and campaign development strategy from a product-based to an audience-based campaign structure approach. Defined how to take products & solutions to market.✔ Launched Account-Based Marketing (ABM), providing deep research-based marketing to create customized marketing materials specific to each target company.✔ Transformed the Partner Marketing organization and enabled marketing partners (resellers) to easily access Google Cloud marketing materials to self-create campaigns to expand reach.✔ Instituted KPIs & metrics for Marketing, reinforcing a data-driven organization. Presented weekly reports on productivity & output to the executive steering committee.

Definition of customer-centric and industry-specific use cases for Oracle to focus on via service partners. Build an ecosystem of promoters and service partners for Oracle's Cloud and SaaS offerings.Establish partner performance criteria and drive partners to support business through staff training and certification on Oracle Cloud and Oracle SaaS products.Help partners grow their Oracle practice and product portfolio through joint development of solutions and services. Develop and provide custom presentations on Oracle Cloud platform technologies to partners to help them scale our joint business.Manage partners' business performance and map partner capabilities and priorities with Oracle strategies to achieve strategic business goals.Define and manage Oracle's approach to partnership strategy with stakeholders in Partner Programs, Product Management, Engineering, Sales, and Marketing. Support regional engagement with strategic global and regional partners.• American distribution sales and marketing strategy • Profitability program design & management• Co-marketing program creation • Partner engagement, enablement, and performance management• Lead global partner marketing strategy • Demand generation programs, integrated marketing campaigns, digital marketing• America's Indirect communication strategy and execution• Team leadership, budget management, MDF program, executive relationshipsResults highlights: grew overall bookings by 13%, commercial bookings by 69%, and net new bookings by 44%

• Marketing strategy to and through strategic partners • Multi-million dollar annual budget management• Partner-ready lead generation programs • Partner recruitment programs • Partner promotions and incentives• Integrated communications, social media and marketing strategy Results highlights: Successful recruitment of 300+ new partners; grew named partner’s bookings by 10% for all segments and 22% for commercial/SMB

Responsible for the development and execution of the company's government affairs strategy and for the relationship with different stakeholders to meet HP's legislative and political objectives. In addition, I led the construction and leverage of a comprehensive map of critical stakeholders – decision makers and influencers – aiming to build and maintain relationships to provide a solid platform for engagement.Development of a compreehensive analysis of the political situation and regulatory impact, assessing risks and scenarios, monitoring the main government discussions about the IT and Services sector, and defining action plans and the best communication strategies with government agencies.

LATAM Head of Field Marketing, Channel Marketing and Communication•Marketing Strategy for B2B (Business to Business) to support the different stages of the funnel, awareness-acquisition, and retention through multi-channels and in alignment with Sales Goals and market opportunity, both for Direct execution and through Partners (Strategic Integrators/high growth potential & Traditional Re-sellers and Distributors)•Demand generation and pipeline contribution with an integrated Strategy (offline and online) through Digital Marketing, ABM, targeted high-touch tactics, and key industry events•Channel Marketing Strategy to increase their engagement and our relevancy and in support of LATAM Channel Growth•Management and Strategy of Lead Development Team (BDRs) to support Pipeline creation and Influence opportunities through the Sales funnel•Communication and positioning of the company through Press Relations and Social Media platforms •Marketing Operations & ROI - Analytics, Dashboard management, and Marketing Funnel conversion versus KPI targets of Marketing Sourced Pipeline, Influenced deals and bookings •Accelerating Digital Marketing Adoption by integrating the Marketing strategy modern software platforms for engaging with customers through the funnel of marketing and accelerating growth •Brand Awareness through PR, Digital Marketing, and Social Media•Developed a team of innovative and high-performing marketers.

• Managed LAC (Latin America and Caribbean) advertising, media planning, and retail marcom program activations • Overhauled media strategy with a $30M budget, expanded channel mix across traditional/digital media, optimized spending, and established a disciplined process for benchmarking and campaign measurement• Built new marketing function for e-commerce business; oversaw strategy, program design, execution, and measurement of digital demand generation programs• Raised customer retention by 15% and lifetime value by 10% by launching the company’s first lifecycle marketing strategy; implementing orchestrated nurture programs across acquisition, cross-sell to retention/renewal, enabled with new persona-based segmentation and rollout of centralized email delivery and in-product messaging into one global technology platform

• Marketing Strategy for B2B (Business to Business) and B2C (Business to Consumer) to support the different stages of the funnel, awareness-acquisition, and retention through multi-channels• Press Relations and Analyst Relations• Marketing Analytics & ROI• B2C: Responsible for the Consumer Marketing Strategy for the channels of Direct Online /OEMs/ Telcos- ISP and Retail, which tactics included a mix of Display Advertisement, Targeting, Search, Social, and e-campaigns, and were supported by an appropriate local price strategy• B2B: Responsible for Marketing Strategy both for Direct execution and through multi-channels such as Corporate Resellers, Telcos, Integrators, and Distributors, Marketing “to” the Partners, which included communication, recruitment, and enablement, Build Brand Awareness through PR, Digital Marketing, and Social Media, demand generation and pipeline contribution through an online and offline integrated strategy