- Designing, implementation and management of worldwide event strategy and PANEME participation in industry tradeshows, user conferences, field and partner events, advisory boards etc. (incl. budget, operations, reporting & global QBRs input) - Creating executive and industry marketing programs at an EMEA level, including building the complete end-to-end customer journey along with an interactive CIO engagement guide and scorecards for top accounts for field marketing to use when strategic planning with sales - Key stakeholder in EMEA for Global Customer Reference Program (incl. driving customer interviews, reviewing content for case studies, SoMe and PR positioning across regions) - Managing customer references at in-person and digital events: recruitment, day-to-day support, reporting and follow up) - Strong stakeholder management across the EMEA business, including regional ambassadors, country marketing leaders, regional marketing directors, sales leadership, advisory services, industry directors, and solution marketing- Responsible for owning the EMEA ABM strategy, working with global on the definition of the program, framework, goals, and tool needed to support ABM at scale. Bringing EMEA teams together to share best practices- Working closely with sales on account planning sessions for strategic accounts & briefings for EBC tours (F2F and virtual) to build successful, annual ABM campaigns - Exceeding targets on C and C-1 level engagements, sales accepted leads, and use of partner development funds. Managing EMEA Executive Engagement KPIs

- Development & execution of NetApp’s global customer engagement strategy - Internal and external full conference production and regional events management - Responsible for Customer Reference Program across EMEA: • shaping advocacy strategy, including customer reference and story programme design, and providing the interconnect between Customer Advocacy and NetApp’s brand • creating first dedicated advocacy program in EMEA for strategic industries (establishment of best practice processes that drove quality delivery outcomes)• cultivated and nurtured customer advocates into strategic, mutually beneficial relationships at both practitioner and executive level to ensure the customer voice is at the center of communications and sales engagements• development of 100+ case studies and customer testimonial videos utilizing CEM/VOC solutions • EMEA key stakeholder for NetApp Global Customer Innovation Awards - Managing multi-million-dollar sponsorship budgets for Team NetApp & Events Portfolio (incl. Tour de France customer insentive program) Management of 10 external EMEA agencies & media partners- Responsible for creating EMEA Executive Sponsorship Program for events & partner joint campaigns- In charge of events lead generation, campaigns and direct marketing projects to create demand & grow revenue- Negotiating contracts with suppliers, local authorities and vendors- Providing Sales training and sales enablement, e.g., training of channel partners on marketing tools and processes - Providing overall day to day management of the events team - Budget management / track and measure ROI on a quarterly basis- Owning ABM Program for EMEA (Global 50 + Acquire 25 accounts) - Responsible for Customer Reference Program across EMEA

- EMEA events management & execution - improving event performance scores and developing recommendations for the global events portfolio- Creating immersive end-user engagements (Live in person Events, Social Mediaactivation campaigns -with a big focus on digital) -Building marketing relationships with Cisco, Citrix, VMware and Microsoft as core alliance marketing partners in EMEA- Managing events lead generation program, campaigns and direct marketing projectsto create demand & grow revenue

Negotiating contracts with media houses, advertising and offers for sale - Monitoring media: including newspapers, magazines, journals, broadcasts, newswires and blogs for all clients' opportunities - Researching, writing and distributing press releases and other materials to targeted media - Organizing events including press conferences, exhibitions, open days and press tour

Planning, developing and implementing PR strategies • Developing Market Plans & Overseeing National Brand Management • Cooperation with international partners and clients – in charge of communication with China and USA offices • Spokes person for the Company – collaboration with Group of Times of India, all local media and event agencies • Responsible for Project Management through Venire Connect - international communication portal for all partners and customers • Responsible for Marketing & PR Team • Preparing and supervising the production of publicity materials, direct mail, leaflets, promotional videos, photographs and multimedia • Organizing events including press conferences, exhibitions and press tours

• Creating company database of business aircraft owners and operators• Preparing and developing promotion materials and company website • Day to day operations of aircrafts and helicopters, booking crews, obtaining overflight and landing permissions and liaising with handling agents