Marketing Communications Manager
Current- Managing internal and external marketing content development, including photography, videography and editing for the $1B in annual revenue SoCal district.- Interface daily with high-level executive management.- 20% increase in communication year-over-year since 2016 for 20+ project sites across Southern California by developing an internal email marketing newsletter similar to Twitter distributed in real-time.- Oversee the organization and data input of internal Data Share (DASH) procurement database for 74 projects with a value exceeding $10B.- With a team of 20, manage the Annual State of the Union presentation (live-audience and live-streamed) consisting of financials, forecasts, team videos, and diversity/inclusion corporate initiatives broadcasted to over 500 employees and their families.- Manage organization of WEBDAM digital assets with team of 5 supporting business development operations.- Manage the planning, production, creation, execution and delivery of 100+ employee video content for the Annual Oldtimers Banquet live presentation in front of 700+ people.- Identify appropriate marketing channels and target clients such as Kaiser Permanente, American Airlines and UCI for strategic campaigns that contribute to 85% client retention.- Increased marketing performance by 25% in 12 months by establishing formal process for individual project-specific marketing plans for 20+ projects to align with annual corporate marketing plan.- Support SEO strategy, work cross-functionally with content owners to define content, build awareness and promote large campaigns such as the UCI Anti-Cancer Challenge and Annual Halloween Golf Tournament.- Implemented new company website redesign with team of 10 while writing engaging and successful copy, contributing to a 15% year-over-year site traffic growth since 2019.- Grew social media platforms 5X since implementing formal procedures and developing a unified brand strategy.
