Karen L. Edwards

Karen L. Edwards Email and Phone Number

Marcomm Pro specializing in the roofing industry; marketing strategy, budgets, planning, PR, writing and consulting. @ Roofing Technology Think Tank
coppell, texas, united states
Karen L. Edwards's Location
York, Pennsylvania, United States, United States
Karen L. Edwards's Contact Details

Karen L. Edwards personal email

n/a

Karen L. Edwards phone numbers

About Karen L. Edwards

An experienced B2B marketing professional, I am passionate about driving results through innovative initiatives. I believe that marketing and sales must truly work together as a team to achieve revenue goals. I’ve worked solo, as part of a team and have been the manager of departments ranging from two to 15 people. Attention to detail and organizational skills are key strengths I possess and are complemented by a keen sense of creativity and vision.

Karen L. Edwards's Current Company Details
Roofing Technology Think Tank

Roofing Technology Think Tank

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Marcomm Pro specializing in the roofing industry; marketing strategy, budgets, planning, PR, writing and consulting.
coppell, texas, united states
Website:
rt3thinktank.com
Employees:
5
Karen L. Edwards Work Experience Details
  • Roofing Technology Think Tank
    Director
    Roofing Technology Think Tank Jan 2018 - Present
  • Rooferscoffeeshop.Com
    Coo
    Rooferscoffeeshop.Com Jul 2017 - Present
  • Casimir Group Llc
    Principal Owner
    Casimir Group Llc Sep 2016 - Present
    York, Pa
    Providing marketing and sales consulting services geared toward the construction, roofing, insurance and UAS industries. Services include strategic planning, content development, public relations, speaking and more.
  • Eagleview Technologies, Inc.
    Vice President Of Marketing
    Eagleview Technologies, Inc. Aug 2015 - Aug 2016
    After being acquired by a private equity firm, this position allowed me to manage the implementation of best practices including a marketing automation platform (Marketo) and the restructuring and building of the team into a demand generation operations center with focus on revenue contribution. • Revised department processes to align with demand generation module• Created an agile marketing team workflow• Established playbooks and service level agreements for lead hand offs• Restructured budget to align expenditures to campaigns to set foundation for measurable ROI
  • Eagleview Technologies, Inc.
    Marketing Director
    Eagleview Technologies, Inc. Oct 2010 - Aug 2015
    This fast-paced, startup technology company required a self-starting, strategic thinker to work creatively in a lean operation to achieve success during critical growth years. My tenure as marketing director ranged from a one-person department developing programs to support high sales growth to leading communications and rebranding efforts following a merger in 2013. The post-merger company has me leading a six-person marketing team, supporting the government, infrastructure, construction and insurance markets. Key activities include:• Strategic marketing communications plan development for business units across four vertical markets• Creation and management of multi-million dollar marketing budget across four verticals• Oversight and execution of rebrand of newly merged company• Implementation of processes and procedures for efficient operation of department • Management of a six-person department with employees throughout the U.S.
  • Carlisle Syntec
    Marketing Communications Manager
    Carlisle Syntec Sep 2006 - Oct 2010
    Carlisle Construction Materials is a multi-billion dollar commercial roofing manufacturer that owns multiple construction materials companies. As marketing communications manager, I was responsible for the marketing strategies for all Carlisle division companies including Versico Roofing Systems, Carlisle Residential, Carlisle Coatings & Waterproofing, Carlisle Energy Services and Weatherbond Roofing Systems. • Development of contractor and distributor loyalty programs with a heavy emphasis on marketing support • Management of team, including a marketing coordinator, the graphic design team and PR staff• Implementation of project scheduling and trafficking processes for efficient workflows• Quality control and review of all copywriting and design
  • Trgmarketing Works
    Senior Account Manager
    Trgmarketing Works Oct 2003 - Sep 2006
    Managed specific agency-client relationships and all projects related to the account. The agency had a specialized focus in lumber and building material suppliers and radiology practices. As senior account manager my responsibilities were for large, regional and national accounts including LMC (Lumbermen’s Building Supply), a national building supply buying group, several locally owned building materials suppliers across the U.S., Harrisburg International Airport and Herr Foods.• Developed creative strategies and targeted campaigns to achieve specific goals• Created and managed media plans for TV, radio, print and outdoor• Research and implementation of yearly public relations programs• Creative development team member
  • Karen Edwards Grant Consulting
    Owner
    Karen Edwards Grant Consulting Jan 2001 - Sep 2006
    Secured grants for local non-profit organizations, schools and government entities while maintaining full-time employment.
  • Springettsbury Township
    Communications And Grants Manager
    Springettsbury Township May 2001 - Oct 2003
    Built a community relations program and established a strong grant program to secure funding for township departments and projects. • Implemented fundraising program to support free summer concert series• Secured more than $1.5 million in grants• Built relationships with local service groups and community businesses• Instituted a proactive approach to communications• Produced an award-winning newsletter (PA State Assoc. of Township Supervisors)
  • Wellspan Health
    Development Specialist
    Wellspan Health 1999 - 2001
    Responsible for growth of programs and fundraising activities to benefit the various funds of the foundation including the Cancer Patient Help Fund and the HealthConnect mobile medical office for the uninsured. • Organized the hospital’s first golf tournament• Assisted with implementation of employee giving program• Developed a formal vendor giving program• Worked with teams of volunteers to reach fundraising goals
  • Easter Seals South Central Pennsylvania
    Marketing And Development Coordinator
    Easter Seals South Central Pennsylvania 1997 - 1999
    • Established corporate relationships to increase funding in the Harrisburg area• Researched and secured grants in support of services and programs• Expanded special events fundraisers into Harrisburg• Developed brochures, letters, articles and additional creative materials to support fundraising
  • Brethren Home Foundation
    Annual Fund/Special Events Coordinator
    Brethren Home Foundation 1996 - 1997
    • Managed several fundraising events each year including a golf tournament, walk-a-thon and Founders Club dinner• Created brochures, newsletter articles and direct mail appeals• Visited donors • Designed and maintained a donor recognition program
  • Bell Socialization Services
    Public Relations And Development Associate
    Bell Socialization Services 1995 - 1996
    Supported special event fundraisers, public relations and marketing activities on a part-time basis
  • Golden Rule Insurance
    Marketing Service Representative
    Golden Rule Insurance 1992 - 1994
    Hunt Valley, Md
    • Marketed life and health insurance products to agents• Assited agents in writing new business and servicing existing accounts• Maintained agent records and inquiries for specific regional territories

Karen L. Edwards Skills

Marketing Strategy Marketing New Business Development Account Management Sales Marketing Communications Public Relations Strategic Planning Team Building Management Advertising Project Management Copywriting Customer Service Media Relations Budgets Newsletters Sales Operations Project Planning B2b Leadership Business Development Nonprofits Product Management Creative Direction Sales Management Website Development Crm Social Media Marketing Budgeting Graphic Design Email Marketing Trade Shows Business To Business Social Media

Karen L. Edwards Education Details

Frequently Asked Questions about Karen L. Edwards

What company does Karen L. Edwards work for?

Karen L. Edwards works for Roofing Technology Think Tank

What is Karen L. Edwards's role at the current company?

Karen L. Edwards's current role is Marcomm Pro specializing in the roofing industry; marketing strategy, budgets, planning, PR, writing and consulting..

What is Karen L. Edwards's email address?

Karen L. Edwards's email address is ka****@****iew.com

What is Karen L. Edwards's direct phone number?

Karen L. Edwards's direct phone number is (855) 984*****

What schools did Karen L. Edwards attend?

Karen L. Edwards attended Millersville University Of Pennsylvania, American Management Association, Penn State University.

What are some of Karen L. Edwards's interests?

Karen L. Edwards has interest in Health.

What skills is Karen L. Edwards known for?

Karen L. Edwards has skills like Marketing Strategy, Marketing, New Business Development, Account Management, Sales, Marketing Communications, Public Relations, Strategic Planning, Team Building, Management, Advertising, Project Management.

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