Karen L. Edwards Email & Phone Number

York, PA

Providing marketing and sales consulting services geared toward the construction, roofing, insurance and UAS industries. Services include strategic planning, content development, public relations, speaking and more.

• After being acquired by a private equity firm, this position allowed me to manage the implementation of best practices including a marketing automation platform (Marketo) and the restructuring and building of the team.
• Revised department processes to align with demand generation module
• Created an agile marketing team workflow
• Established playbooks and service level agreements for lead hand offs
• Restructured budget to align expenditures to campaigns to set foundation for measurable ROI

• This fast-paced, startup technology company required a self-starting, strategic thinker to work creatively in a lean operation to achieve success during critical growth years. My tenure as marketing director ranged.
• Strategic marketing communications plan development for business units across four vertical markets
• Creation and management of multi-million dollar marketing budget across four verticals
• Oversight and execution of rebrand of newly merged company
• Implementation of processes and procedures for efficient operation of department
• Management of a six-person department with employees throughout the U.S.

• Carlisle Construction Materials is a multi-billion dollar commercial roofing manufacturer that owns multiple construction materials companies. As marketing communications manager, I was responsible for the marketing.
• Development of contractor and distributor loyalty programs with a heavy emphasis on marketing support
• Management of team, including a marketing coordinator, the graphic design team and PR staff
• Implementation of project scheduling and trafficking processes for efficient workflows
• Quality control and review of all copywriting and design

• Managed specific agency-client relationships and all projects related to the account. The agency had a specialized focus in lumber and building material suppliers and radiology practices. As senior account manager my.
• Developed creative strategies and targeted campaigns to achieve specific goals
• Created and managed media plans for TV, radio, print and outdoor
• Research and implementation of yearly public relations programs
• Creative development team member

Secured grants for local non-profit organizations, schools and government entities while maintaining full-time employment.

• Built a community relations program and established a strong grant program to secure funding for township departments and projects.
• Implemented fundraising program to support free summer concert series
• Secured more than $1.5 million in grants
• Built relationships with local service groups and community businesses
• Instituted a proactive approach to communications
• Produced an award-winning newsletter (PA State Assoc. of Township Supervisors)

• Responsible for growth of programs and fundraising activities to benefit the various funds of the foundation including the Cancer Patient Help Fund and the HealthConnect mobile medical office for the uninsured.
• Organized the hospital’s first golf tournament
• Assisted with implementation of employee giving program
• Developed a formal vendor giving program
• Worked with teams of volunteers to reach fundraising goals

• Established corporate relationships to increase funding in the Harrisburg area
• Researched and secured grants in support of services and programs
• Expanded special events fundraisers into Harrisburg
• Developed brochures, letters, articles and additional creative materials to support fundraising

• Managed several fundraising events each year including a golf tournament, walk-a-thon and Founders Club dinner
• Created brochures, newsletter articles and direct mail appeals
• Visited donors
• Designed and maintained a donor recognition program

Supported special event fundraisers, public relations and marketing activities on a part-time basis

Hunt Valley, MD

• Marketed life and health insurance products to agents
• Assited agents in writing new business and servicing existing accounts
• Maintained agent records and inquiries for specific regional territories

Bs, Communications/Pr

Continuing Education Units, Marketing

Measuring and Maximizing your Marketing ROI - 1.2 CEUs

Continuing Education Units, Management

Building Positive Working Relationships - 6 hour The Coaching Meeting - 3 hour Basics of Performance Management - 3 hour Building a Highly.