Ambitious and results driven marketing and sales professional with 15+ years’ of experience. I use a creative and collaborative approach to market and business planning. If you were to ask me what my "super power" is, it would be "getting everyone on the bus." Setting a vision, creating clarity and reason, followed by motivation to accomplish the tasks at hand for the transformative future. ►Creative thinking. As a modern sales and marketing professional, you can’t just build something, and they will come. Today, the audience is bombarded with information, meetings and commitments. Focused on the customer experience, I use audience insight techniques and strategic thinking to build excitement and trust with those who interact with our solutions.►Align marketing to the business. In the last decade, the role of marketing has changed. Decision makers are 80% through the buying cycle, before contacting you. By understanding the customer and having an in-depth understanding of innovative solutions, I market to the future customer, in turn driving business growth.►Relationships. Accomplishing more, together. Business leaders, sales executives, partners, prospect and clients, I operate using a collaborative team focused approach. Specialties: Partner profitability, b2b marketing, account based marketing, sales and market account planning, storytelling, presentations, IP market strategies, technical content creation, demand generation, user experience, event strategy, integrated marketing, customer experience marketing automation, sales incentives, digital marketing, tradeshow, design direction.