Michael Kleinert Email & Phone Number

Benešov, Central Bohemian Region, Cz

Hlavní Město Praha, Česko

I am partly responsible for creating new websites within the Generali ecosystem. Since January 2024, I have been working on the development of a new internal life insurance application (LISA). I am involved throughout the entire design process – including discovery research, conceptualization, wireframing and usability testing. I collaborate daily with IT and business analysts to find the most suitable solutions within our technical capabilities. Additionally, I am occasionally involved in value proposition design experiments.

Hlavní Město Praha, Česko

I did lead the creation of websites and I was responsible for primary research, wireframing, and prototype testing. I was constantly seeking ways to involve hundreds of people in the work and campaigns of Hnutí DUHA, mostly through digital channels. We created strategies within the STDC framework. I have designed acquisition pathways to attract new contacts who want to support the vision of Hnutí DUHA.

Hlavní Město Praha, Česko

We planned and organized smaller events in a community center in Prague together with the team, met with significant donors, and created joint communication and web projects with them. We refined our communication with donors, wrote newsletters, and used design thinking to find ways to get topics related to aging into the media. We successfully migrated donor care and contact information to a new CRM system.

Hlavní Město Praha, Česko

In the field of marketing, I was responsible for completing the brand redesign process. I oversaw the development of a new website, created promotional materials using Human-centered design, and conducted testing on paper prototypes. I managed a small team for project management and also wrote content for the website, newsletters, and other communication activities.

Hlavní Město Praha, Česko

I successfully carried out the fundraising campaign "Give the Feeling of Security" (in Czech "Darujme pocit jistoty a bezpečí") at www.darujme.cz/projekt/1201369, which involved several well-known personalities, and most importantly, we raised funds for a service that saves lives. I analyzed donations, planned communication with donors, and created a donor care strategy.

Hlavní Město Praha, Česko

I approached people and engaged them in conversations about humanitarian aid, trying to inspire passers-by to support the vision of Médecins Sans Frontières (Doctors Without Borders) and encourage them to make donations. Thanks to my first experience in the nonprofit sector, I realized that every donor has a different story and motivation behind their giving.

Hlavní Město Praha, Česko

Hlavní Město Praha, Česko

Magistr (Mgr.), Organizational Communication, General

Sport And Fitness Services

Gold Coast, QLD, Australia

Upper Intermediate Level Course

Gold Coast, QLD, Australia

Bakalář (Bc.), Human Resources Management/Personnel Administration, General