Jake K. Email & Phone Number

Walnut Creek, CA, US

Walnut Creek, CA, US

Auckland, NZ

Bolingbrook, Illinois, US

• As the S&S eCommerce Analyst I owned both web analytics and paid media, in addition to analyzing customer data & onsite metrics to make recommendations to drive B2B eComm revenue. ACTIVITIES
• Configured and validated web tools & data, identifying and implementing key conversion funnels in Google Analytics to understand the customer journey with the goal of increasing revenue, category penetration and.
• Owned end-to-end reporting for site metrics and paid media results, synthesizing multiple datasets and building automated dashboards in Google Data Studio and Excel to uncover trends and opportunities.
• Identified customer pain points on website and implemented custom measurement tags to determine root cause of problem, and collaborated with UX analyst to uncover potential design solutions.
• Conceptualized and executed marketing campaign tests in paid media channels to maximize customer acquisition and worked closely with CRM manager to determine optimal audience targeting strategies.

Chicago, IL, US

• Named content lead for Canada & Mexico Zones based on proven track record in content strategy and customer data syndication. Tasked with building and executing multi-year development plan for both countries, including.
• Built full strategic roadmaps for content development, forecasting budget, tech, & resources required to execute. Clearly defined and communicated key milestones to Global President of eCommerce and VPs of Marketing.
• Designed and built database in Salsify PIM for Canadian product data & content, combining master data ERP, DAM, and offline product marketing materials.
• Prioritized 2,000+ SKU portfolio utilizing sales and market share insights, owning creative strategy & development of marketing content.
• Launched workflow tool to generate baseline and SEO marketing copy in English and French. Incorporated & trained brand, legal, and regulatory teams to align with brand guidelines and mitigate risk.
• Engaged product rendering agency and commissioned GS1 standard image sets for 850 SKUs. Leveraged images to bring majority of portfolio up to basic content standards for three largest Canadian retailers and develop.

Chicago, IL, US

• Started full-time role in KraftHeinz eCommerce as Content Analyst owning creative strategy and customer relationships for Last Mile, Regional and Emerging retailers. Gained experience in producing content for the.
• Developed key relationships with retailer counterparts to streamline content delivery. Strove to understand retailer data syndication capabilities and standardized data uploads for 6 retailers.
• Identified opportunity to improve data syndication pathways, effectively communicating benefits and strategy to retailer teams. Stood up two direct APIs with largest Last Mile customers, creating consistent digital.
• Worked alongside sales team to onboard two emerging grocery platforms, recommending and establishing data syndication processes to unlock growth for eCommerce organization.
• Owned digital commercialization for all innovation items and portfolio expansions, synthesizing product images, marketing copy and product specs to unlock digital growth for key categories.
• Created custom enhanced content for club items identified by sales team, strengthening relationships in a key growth channel and providing organic boost to sales for items on club customer sites.

Chicago, IL, US

Hoboken, New Jersey, US

Brand Management intern for Sensible Portions, a flagship snack brand of the Hain Celestial Group.

Bachelor’S Degree, Business Administration And Management, General

Education record

High School