Krista Johnson

Krista Johnson Email and Phone Number

Senior Brand Insights Manager | US & Northern Europe at Launchmetrics @ Launchmetrics
new york, new york, united states
Krista Johnson's Location
New York, New York, United States, United States
Krista Johnson's Contact Details
About Krista Johnson

Krista Johnson is a Senior Brand Insights Manager | US & Northern Europe at Launchmetrics at Launchmetrics. She possess expertise in public relations, fashion, blogging, social media, facebook and 32 more skills.

Krista Johnson's Current Company Details
Launchmetrics

Launchmetrics

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Senior Brand Insights Manager | US & Northern Europe at Launchmetrics
new york, new york, united states
Employees:
259
Krista Johnson Work Experience Details
  • Launchmetrics
    Senior Brand Insights Manager | Us & Northern Europe
    Launchmetrics Dec 2019 - Present
  • Pinckney Hugo Group
    Account Manager
    Pinckney Hugo Group Mar 2018 - Dec 2019
    • Developed and leads a national account based marketing campaign worth over $800k for a Fortune 500 company• Managed over $1.7 million in yearly marketing plans and as well as internal dev and creative teams while maintaining project budgets and timelines• Presented and created digital marketing plans to clients, interpreting analytics and ROI
  • S.I. Newhouse School Of Public Communications At Syracuse University
    Adjunct Professor
    S.I. Newhouse School Of Public Communications At Syracuse University Nov 2017 - Dec 2019
    Syracuse, New York Area
    • Plans and creates lectures, in-class discussions and assignments based on marketing and advertising expertise and researched trends• Teaches topics on top industry tech trends including blockchain and AI / machine
  • Cowley Associates Inc.
    Account Manager
    Cowley Associates Inc. Dec 2016 - Mar 2018
    • Managed projects that made up 70% of the agency’s income with a consistent record of 150% of the internal profit goal met each month• Strategized more than 20 clients’ marketing plans with initial research, proposal creation, presentations and implementation tasks including budgeting and timelines Ran parallel capital campaigns totaling nearly $10 million
  • Rcs Capital Corporation
    Marketing Associate
    Rcs Capital Corporation Sep 2014 - Jan 2016
    Greater New York City Area
    • Implemented and managed promotional plans, campaign authorization, budgets and reconciliation process across various media landscapes for 30 different products• Strategized the rebranding of digital/print media development by proactively researching with Google Analytics• Organized approvals and gathered all information needed across several departments for timely product deadlines• Oversaw and managed content day-to-day for development and implementation of internal biweekly newsletter• Spearheaded promotional plan for digital ventures in online investing including media buying and defining KPIs
  • Mode Pr
    Women'S Rtw Account Manager
    Mode Pr Mar 2014 - Sep 2014
    Greater New York City Area
    • Managed 10 of the company’s clients by earning them press, writing weekly reports, and leading all meetings and calls with clients and press• Proactively developed/sustained relationships with editors from Vogue, Elle, New York Times, and top lifestyle blogs• Ensured project timelines with clients were met timely and that budgets were estimated on target • Secured sponsors for and coordinated events such as several fashion shows for NY Fashion Week and both NYC and LA press days
  • Gucci
    Ecommerce And Sales Coordinator
    Gucci Oct 2013 - Feb 2014
    • Led the ecommerce team by communicating buying trends and reporting and executing any issues within the online shop• Collaborated with Logistics Manager on coordinating all logistical aspects related to the distribution center for special projects
  • Diesel
    Pr Assistant (Freelance)
    Diesel Jul 2013 - Sep 2013
    Greater New York City Area
    - Managed master media lists for hundreds of international publications and maintained these relationships- Worked daily with editors and stylists through showroom appointments and e-mail to get Diesel clothing in editorials- Organized special events including the Diesel Black Gold SS14 show and a weekly movie screening with guest editors
  • Zipped Magazine
    Pr Director
    Zipped Magazine 2011 - 2013
    Syracuse, New York Area
    - Created promotional material for launch parties and found co-sponsors for each event - Managed sponsored events with guest speakers, such as Kelly Cutrone bringing awareness and authority to the university’s only fashion magazine
  • Ed2010
    President
    Ed2010 2010 - 2013
    Syracuse, New York Area
    -Promoted all events and coordinated an RSVP luncheon with the ad director and publisher of Marie Claire and 60 guests -Maintained status of largest chapter in the nation by utilizing social and traditional media to create buzz for events with editors from GQ, National Geographic, and Seventeen
  • Alexander Wang Inc.
    Press Intern
    Alexander Wang Inc. May 2012 - Sep 2012
    New York, Ny
    • Responsible for tracking, sending and receiving samples for major publications, stylists, etc• Researched and updated all media clippings reated to the brand including online and print • Assisted with company event production, development and coordination
  • The Communications Store
    Fashion Pr Intern
    The Communications Store Jan 2012 - May 2012
    London, Uk
    • Worked London Fashion Week for clients such as Christopher Kane and Antonio Berardi • Assessed earned media in print publications and represented clients at photoshoots and events • Sent fashion samples to the press and managed sample returns through Fashion GPS
  • Marie Claire
    Marketing And Promotions Intern
    Marie Claire Jun 2011 - Aug 2011
    New York, Ny
    • Assisted in the development and execution of events• Created advertiser proposals and competitive title research • Contributed to the implementation of various merchandising programs and presented new branding ideas to the entire publishing staff

Krista Johnson Skills

Public Relations Fashion Blogging Social Media Facebook Cision Indesign Tumblr Adobe Creative Suite Event Planning Ap Style Pinterest Photoshop Microsoft Office Press Releases Marketing Public Speaking Google Analytics Statistical Data Analysis Statistical Modeling Python Team Leadership Marketing Analytics Data Analysis Machine Learning Writing Digital Marketing Sql Aws Google Cloud Platform Html Marketing Campaigns Account Marketing Acquisition Marketing Scala Apache Spark Statistics

Krista Johnson Education Details

Frequently Asked Questions about Krista Johnson

What company does Krista Johnson work for?

Krista Johnson works for Launchmetrics

What is Krista Johnson's role at the current company?

Krista Johnson's current role is Senior Brand Insights Manager | US & Northern Europe at Launchmetrics.

What is Krista Johnson's email address?

Krista Johnson's email address is kl****@****syr.edu

What schools did Krista Johnson attend?

Krista Johnson attended Syracuse University, General Assembly, Massachusetts Institute Of Technology.

What skills is Krista Johnson known for?

Krista Johnson has skills like Public Relations, Fashion, Blogging, Social Media, Facebook, Cision, Indesign, Tumblr, Adobe Creative Suite, Event Planning, Ap Style, Pinterest.

Who are Krista Johnson's colleagues?

Krista Johnson's colleagues are Anna Bosch Rue, Paola Ferrario, Vivian Duan, Hannah Gallie, Laura Bateman-Jones, Mamadou Matteo Silla, Nezar Boujida.

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