Krista Johnson Email & Phone Number

• Developed and leads a national account based marketing campaign worth over $800k for a Fortune 500 company
• Managed over $1.7 million in yearly marketing plans and as well as internal dev and creative teams while maintaining project budgets and timelines
• Presented and created digital marketing plans to clients, interpreting analytics and ROI

Syracuse, New York Area

• Plans and creates lectures, in-class discussions and assignments based on marketing and advertising expertise and researched trends
• Teaches topics on top industry tech trends including blockchain and AI / machine

• Managed projects that made up 70% of the agency’s income with a consistent record of 150% of the internal profit goal met each month
• Strategized more than 20 clients’ marketing plans with initial research, proposal creation, presentations and implementation tasks including budgeting and timelines Ran parallel capital campaigns totaling nearly $10.

Greater New York City Area

• Implemented and managed promotional plans, campaign authorization, budgets and reconciliation process across various media landscapes for 30 different products
• Strategized the rebranding of digital/print media development by proactively researching with Google Analytics
• Organized approvals and gathered all information needed across several departments for timely product deadlines
• Oversaw and managed content day-to-day for development and implementation of internal biweekly newsletter
• Spearheaded promotional plan for digital ventures in online investing including media buying and defining KPIs

Greater New York City Area

• Managed 10 of the company’s clients by earning them press, writing weekly reports, and leading all meetings and calls with clients and press
• Proactively developed/sustained relationships with editors from Vogue, Elle, New York Times, and top lifestyle blogs
• Ensured project timelines with clients were met timely and that budgets were estimated on target
• Secured sponsors for and coordinated events such as several fashion shows for NY Fashion Week and both NYC and LA press days

• Led the ecommerce team by communicating buying trends and reporting and executing any issues within the online shop
• Collaborated with Logistics Manager on coordinating all logistical aspects related to the distribution center for special projects

Greater New York City Area

- Managed master media lists for hundreds of international publications and maintained these relationships- Worked daily with editors and stylists through showroom appointments and e-mail to get Diesel clothing in editorials- Organized special events including the Diesel Black Gold SS14 show and a weekly movie screening with guest editors

Syracuse, New York Area

- Created promotional material for launch parties and found co-sponsors for each event - Managed sponsored events with guest speakers, such as Kelly Cutrone bringing awareness and authority to the university’s only fashion magazine

Syracuse, New York Area

-Promoted all events and coordinated an RSVP luncheon with the ad director and publisher of Marie Claire and 60 guests -Maintained status of largest chapter in the nation by utilizing social and traditional media to create buzz for events with editors from GQ, National Geographic, and Seventeen

New York, NY

• Responsible for tracking, sending and receiving samples for major publications, stylists, etc
• Researched and updated all media clippings reated to the brand including online and print
• Assisted with company event production, development and coordination

London, UK

• Worked London Fashion Week for clients such as Christopher Kane and Antonio Berardi
• Assessed earned media in print publications and represented clients at photoshoots and events
• Sent fashion samples to the press and managed sample returns through Fashion GPS

New York, NY

• Assisted in the development and execution of events
• Created advertiser proposals and competitive title research
• Contributed to the implementation of various merchandising programs and presented new branding ideas to the entire publishing staff

Major: Public Relations Minor: Marketing, S.I. Newhouse School Of Public Communications: Fashion And Beauty Communications Specialty

Data Science Immersive

Micromasters Data Science