Lead Advisor to our approx 175 student DECA chapter. Manage annual budget of $175K, travel with student teams to three venues throughout country to compete with other chapters in business competition. Mentor 25 student leadership team to develop successful long term processes and procedures to ensure competitive success. Won California DECA Advisor of the Year award for 2022.

Own and manage vacation rental home including all aspects of customer acquisition, web advertising, website design, contractor management, P&L.

Own and property manage residential rental real estate.

Taught Business Fundamentals, introductory business course for Freshman through SeniorsQuest Incubator mentor, guiding student inspired start up projects on paths to move forward

Identified and recruited UK based distribution partner to support corporate global expansion goals

Ran Global Samsung branded external hard drive business, launching in 2012 and reintegrating back to Seagate in 2016.Accountable for revenue, units, share, margin. Consistently exceeded all metrics. Owned forecast and business plan. Managed virtual teams worldwide.Developed product and go to market strategies, drove new distribution and distribution strategies worldwide. Focused on accretive opportunities in non-traditional retail markets.

Strategic and product marketing

• Go-to-market planning, positioning, competitive analysis, messaging, PR strategy and global launch, sales tools, responsible for approx $800K annual budget.• Launched seven new product categories and drove new marketing initiatives to be leveraged across global online websites, partners, affiliates, and social media.• Developed new global packaging directions to align with new brand direction and product communication objectives. Awarded prestigious Rebrand award.• Managed retail marketing team and budgets for both channel and promotional activities including etailers. Implemented etail content syndication, retail merchandising and education. Captured 20K additional storefronts. Increased market share from roughly 6% to 10%.• Grew motivated, high performing global team from 2 to 10 people, optimizing and developing the staff.

Product and retail strategy consulting for Quicken Solutions Group

Drove global memory card business for Lexar, Kodak and house brandsCard Business Unit Manager responsible for leading team to define and execute marketing strategy aligned with corporate goals for $400M/year business unit. Accountable for revenue, margin,profitability, distribution, and products.Defined direction for promotion, advertising, web, trade shows, PR and other outbound marketing.Maintained relationships with key retailers such as Wal-mart, Ritz, Target, and Best Buy.

Strategic and tactical pricing for products in WW retail channels and strategic pricing recommendations to worldwide subsidiaries, including managing price protection, channel inventory, marketing forecasts.Current and new business modeling and analysis including geographic targets, product line targets, revenue and margin potential. Develop business cases for new opportunities and recommendations on strategic direction for new product lines.Manage WW retail business through pricing, promotion and distribution strategies. Owned hardware and software product roadmap and provided recommendations to management on overall strategic direction of product lines.Direct team of product managers responsible for all new product development including product definition, program management, packaging creation, and launch. Spokesperson for PR activities.Create new company processes.

Delivered AirPort, a fully integrated wireless LAN solution from product concept through production. Developed customer requirements, marketing plan, product positioning, marketing collateral, developer strategy, retail plan. Created product roadmap and provided leadership and direction to project team. Identified and created new business for Apple’s on-line store to sell peripherals with computers. Developed business model, managed vendor relationships, negotiated contracts, drove cross-functional teams. Resulted in new profit center for corporation. Managed business of multiple PowerBook lines, including forecasting, product transitions, pricing, and end of life planning to maximize the profitability of entire product portfolio.

Product management of wireless cellular infrastructure components. • Designed and implemented business case templates for new corporate product development process that provided standardized tools for management to use in evaluating programs. Recommended product pricing, tracked financial state of product lines, developed initiatives to improve profit margins. • Designed sales tools to promote product line. Drove development of collateral materials including product manuals, specifications and customer documentation, increasing customer satisfaction.

Managed digital wireless communication system product line, with focus on feature developmentDefined customer requirements for new product offerings. Drove product development direction of wireless communications system.

Supervised and expanded engineering group to meet technical needs of department evolution.Team leader during field implementation of new $90 million cellular telephone system. Designed innovative RF subassembly. Managed project through entire development engineering design cycle. Developed and maintained relationship with external vendors to build product and meet cost reduction targets.