Kristen Baxter Email & Phone Number

Drives strategic business plans with corresponding metrics such as sales, margin, and operating income for Print Services. Defines the scope of new Print on Demand services and products to launch. Steering all aspects of product development from marketing strategy to execution of complex contract negotiations. Collaborates & leads cross functional teams to develop customer facing experiences and vendor integrations.

Appointed to develop and execute a strategy for one of the company's top initiatives and growth categories. Developed new product launches for large format print offerings. Each product launch is inclusive of market research, R&D testing to ensure quality control, cost negotiations, marketing strategy, and cross functional web development implementation

Core Merchant for largest sales volume category in the company. Responsible for negotiating and forecasting sales, margin, and inventory across all business channels. Developed and executed cross channel product marketing programs while partnering with cross-functional teams. Prepared and presented strategic plans to all levels of leadership.

Managed Printing category. Implemented advertising and promotional product strategies with vendors to drive profitable sales and gain market share. Analyzed effectiveness of marketing campaigns to ensure positive ROI, for both Office Depot and vendors. Managed a $8m marketing budgets for Ink & Toner.

Responsible for Ink, Toner, Printer categories across B2B and eCommerce channels. Responsible for execution of item set up, marketing support, and channel pricing. Managed vendor programs to ensure accurate margin reporting and forecast across multiple channels.

•Developing customer relationships, consistently working on the floor selling and developing my skills as a visual merchandiser.•Updating the Open to Buy reports for the store to help maintain a level of product stability between the months. •Maintain the website with a selection of merchandise, and sending out email blasts with store news.

Arteixo, A Coruña, Es

•Managing and training a team of cashier/sales associates to assure that proper customer service is given.•Developing schedules based upon associates availabilities while also taking the company budget into consideration.•Communicating to headquarters the sales information; also ordering the different supplies and paperwork that is needed to run the store.•Assisting the managers with calculating the daily goals, by taking the previous days sales into consideration with the overall monthly budget.

• Select merchandise for the catalog; work on product development to obtain the ideal assortment while negotiating cost.• Research of future fashion trends, while simultaneously focusing on past sale history to ensure that there is an understanding of our customers’ preferences.• Develop budgets by adding all the information to ensure that the department reaches what is planned in its assortment and numbers. This includes everything from vendors, costing, retail, minimums, and much more.• Check the copy in both the catalogs and online to confirm that the correct information is given; fabric content, care instructions, measurements, etc.• Maintain the website, by adding and re-arranging the merchandise to ensure the site appears updated.

•Assisting with budgets assuring the correct up-to-date information is updated for that particular department of the catalog.•Collecting of information from landed cost per style, the on-hand, and more.