Kleyson Barbosa Email & Phone Number

São Paulo, São Paulo, Brazil

UX Writer Specialist | Nov. 2021 - PresentIn my role, I lead content strategy, manage a diverse team of 5 professionals (Product Designers, UX Researchers, Technical Writers), and design solutions to enhance the user experience of a multi-channel – web and apps – financial investment product.- Providing leadership and driving the Content Design strategy, contributing to prioritizing new features and redesign projects, and ensuring alignment between product, design, and engineering teams.- Update product personas in collaboration with product and data teams, based on user research and quantitative data, for valuable product insights.- Oversee Voice and Tone guidelines across all channels and maintain writing guidelines and processes.Senior UX Writer | Jan. 2021 - Nov. 2021

São Paulo, São Paulo, Brazil

Independent project to encourage literature reading, with more than 80,000 followers on social networks.- Viral on social media: the hashtag created by the project has more than 11,500 posts.

Created data-driven strategy, content and experiences for Natura's online audiences with the goal to achieve best results in engagement, relevance, and conversion.

Communication strategy and content creation for brands, publishers, and agencies.- Revamp a Museum Memorial dos Povos Indígenas plan (2020).- Investigation and reporting on social initiatives for TRIP - Movimento Bem Maior (2019).

São Paulo Area, Brazil

Managed content areas for this experimental communication agency focused on social responsibility and mobilization projects. Managed campaigns budget, set and monitored indicators, and goal achievement.- Directly managed an interdisciplinary team (8 people).- Desk & media research, brand positioning & purpose, betas & influencers engagement.- Developed a successful hyperlocal campaign (Recicla Pinheiros), with organic growth.

São Paulo Area, Brazil

Managed ATRAVES\\ platform, creating content for its 24/7 live streaming.- Directly managed an interdisciplinary team (4 people).- Created storytelling narratives and short documentaries.

São Paulo, São Paulo, Brazil

Relaunched the brand. Co-directed, defined/elaborated, and executed the original editorial guidelines of the offline and online publications.- Directly managed the editorial team (5 people), and external collaborators.- Playboy Brasil's new release was a trending topic on social networks and media outlets.- The publication has successfully increased subscriptions after the new first issue.

G1

Editor of g1.com.br, the largest news outlet in Brazil, as part of the team updating the home page in real-time. Also managed the regional teams.- Production a series of reports on the Abortion debate and Lava Jato Operation.- Video insertion with cultural tips for Bom Dia SP.

Developed the marketing and content strategy for the application, as well as cross-media campaigns.- Results: Brazilian users' growth in the period was 67.5%.- Responsible for creating content and sending push notifications and in-app communication.- Collaborated with the global product, development, and operation teams.

The largest women’s website in the country in terms of UVs (12 thousand/month) and PVs (150 thousand/month) in the period. - Results: 37% growth in UVs, and 58% in PVs.- Edited stories and content for different formats and channels. - Developed the editorial strategy and monitored the audience metrics. Oversaw partnerships. Integrated the website redesign team.

Managed the digital branch of the publication: guiadoestudante.com.br. Edited content on education and learning. Managed the goals and the budget. Results: 71.6% growth in UVs (average of 1,030,300/month) and 89.2% in PVs (average of 12,500,400/month). Coordinated the multimedia team and external collaborators.

Coordinated the digital branch of the publication: superinteressante.com.br. Responsible for reporting and editing articles on science, technology, politics, and culture. Developed and implemented organic growth strategies on social networks. Results: 170% growth in UVs (avg of 770 thousand / month) and 175% in PVs (avg of 2.5 million / month). Developed the concept of the “Acredite no Conhecimento” campaign, in partnership with the marketing team. Integrated the website redesign team.