Katherine Huffman Email & Phone Number

Irvine, Ca, Us

Los Angeles, California, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Own display advertising strategy and execution for 5 Amazon Softlines GLs and Kindle Content.

New Britain, Ct, Us

Manage a $MM advertising budget, across 6 brands, and deliver $MM annual sales by developing and executing 360° advertising strategy inclusive of AMS, AMG & Site Merchandising to deliver annual Amazon sales and shared goals. I consistently analyze performance, develop gap closing strategies, and execute results driven campaigns to deliver KPIs of +$10 RoAS and +1B Impressions. I also lead quarterly reviews with internal Sales Team Leads and Amazon Retail Team on campaign performance and learnings for future initiatives. ACHIEVEMENTS:AMS & AMG evangelist in global Stanley Black & Decker leading adoption, integration, and strategic planning.Developed search and display advertising strategy for acquired IRWIN & LENOX brands in 2017 to achieve 35% growth vPY.Recognized for superior negotiating skills by reducing over $1M in advertising cost (Win Award: September 2017)

Suwanee, Ga, Us

Owned the delivery of Net Revenue and P&L targets for a portfolio of Tombow brands on Amazon by establishing and expanding relationships within the customers network, employing marketing campaigns to increase traffic and brand awareness and managing cross functional teams to achieve annual operating plan. ACHIEVEMENTS:Drove sell-in to hit assigned revenue targets and $4M YoY growth in sales while maintaining a 34% standard gross margin.Exceeded assigned targets for profitable sales goals by $2M in revenue.Selected to represent sales team for internal efforts in Canada, Central and South America.

Suwanee, Ga, Us

Supported the direct sales team to execute business plans. Worked extensively on SKU/item level detail to ensure sales execution on eCommerce web platforms to increase ranking and improve consumer experience. Generated and analyzed reports, presented findings, and provided recommendations for areas of growth.

Statesboro, Georgia, Us

At ME Marketing Services, the leading digital consulting firm in Statesboro, GA, I collaborated with eight B2B in promoting and boosting customer acquisition by expanding a brand's reach, adding scale to campaigns and enhance conversion through recommendations, while also forming deeper relationships and advocacy through customer service, brand reputation and even product and service quality. In addition to the Social execution, I was accountable for multiple weekly blogs, content creation, and analysis of implementation.

Statesboro, Georgia, Us

Guided students in The College of Liberal Arts and Social Sciences in the development of a academic schedule and assisted with the class registration process by providing knowledge of the 6 major curriculums. Worked directly with academic deans, academic advisors, and director of academic engagement to create a smooth registration process and transition to upper level classes.

Statesboro, Georgia, Us

Georgia Southern's Athletic department is more than just creating All-American Athletes and winning NCAA championships but about creating a relationship with the students and making sure they receive the best experience as possible throughout their years in Statesboro, GA. I had the pleasure of working along side some of best coaches in the industry to welcome future athletic prospects to Georgia Southern University. We escorted recruits and families around campus to show the different aspects of Georgia Southern by revealing our knowledge of the school's athletics, curriculum, and history.