Kris Lichthart has been the Digital Marketing lead at Monrovia since February of 2015. He is responsible for improving and expanding Monrovia’s online presence and user acquisition through digital media and advertising, influencer programs, content marketing, and website optimizations: Monrovia.com. He manages relationships with leading digital marketing publishers and technology companies to ensure that creative online ideas and implementation are a core aspect of Monrovia’s marketing strategy. Kris came to Monrovia after 10 years at Universal Pictures, where he managed the direction of over 20 digital marketing campaigns. This includes creating storytelling websites for each movie, developing creative advertising, directing media strategy, and defining the message for each campaign. He worked on movie franchises like DESPICABLE ME, FAST & FURIOUS, BOURNE, PITCH PERFECT, TED and other box office successes LES MISERABLES, FIFTY SHADES OF GREY and NEIGHBORS. He also developed two award winning mobile applications – Talking Ted and the Battleship: Destroyer Experience.Specialties: Digital marketing, marketing strategy, film marketing, mobile marketing