-Develop sales strategies and programs for GranQuartz key accounts, industry buying groups, and strategic industry partners and key product lines: CNC and Capital Equipment.-Lead a team of technical sales and service managers responsible for working collaboratively with Regional Sales to identify target accounts, create tailored proposals, secure contracts, and provide ongoing support post-sales from installation, troubleshooting technical issues, and offering training.-Partner with Product Management to bring new products to market based on industry trends anddemand by fostering relationships with key suppliers and new vendors, forecasting product placement opportunities, and commercializing new product launches in collaboration with Marketing and GranQuartz Sales Team. -Design strategic OEM partner programs to scale distribution of GranQuartz exclusive product lines and grow market share, forecasted to deliver $2M in channel sales in Year 1. -Build reporting to improve the effectiveness of the GranQuartz Sales team by shifting tactical budgets to actionable, strategic direction of accounts. -Designed and Developed communication hub for GranQuartz sales team to interface with Specialty Tool Technicians on requests for information and technical support.-Manage industry sponsorships and buying group programs in partnership with Marketing to align business objectives with go-to-market strategies and more effectively deploy resources. -Collaborate with cross-functional teams, business leaders, and key vendors to optimize sales processes to deploy selling and service resources more effectively. -Collaborate with Warehouse Operations and Supply Chain Management to optimize purchasing based on market demand, industry trends, and sales forecasts.

-Develop annual forecasts, set regional objectives, and execute growth strategies and tactics to deliver revenue growth, expand market share, and meet the financial goals of the business, growing the GranQuartz West sales region by 25% over four years while maintaining gross margin goals of the business.-Manage an annual sales budget, growing GranQuartz West to the largest sales region in the business in 2022.-Increased profitability by reducing actual T&E spend YOY, with the same amount of headcount.-Build relationships with the largest regional accounts and, design and implement targeted sales plans, growing wallet share from $5.99M in 2019 to $8.5M in 2022.- Lead a team of 13 sales professionals, providing continuous training, professional development, and setting performance targets, resulting in new company milestone achievements of the Single Record Sales Month (August ‘22) and Most Annual Sales by a Single Rep (2022).-Responsible for recruitment, onboarding, and talent development of the West regional sales team,successfully placing 8 new hires, over 5 years.-Lead efforts in partnership with Retail Management and six regional branch locations to align go-to-market strategy, increase retail traffic, and drive growth of sales territories. -Build standardized reporting in Tableau to improve the effectiveness of the GranQuartz Sales team;reporting dashboards included, Sales Rep Dashboard, Customer Dashboard, Monthly Business Review and Buying Groups.-Build communication hub for GranQuartz Sales team through SharePoint for easy access to calendar information, product information and general forms used daily.-Serve as the GranQuartz lead for Principles of Sales Mastery training program, using the Paradigm Sales Training methods, leading training, adoption, and performance measurement across all GranQuartz sales regions and sales channels.

Oversee all aspects of the operation, ensuring operational efficiency and achieving business goals. Lead and manage teams across production, procurement, marketing, sales and customer service departments to grow market share, achieve sales goals and increase profitability.

Foster and nurture lasting customer relationships to improve customer retention and stickiness. Respond to inquiries, process orders, address customer concerns and ensure the timely delivery of leased vehicles.