Partner / Search Engine Strategist
CurrentWe take pride in our claims of 100% Transparency and Track-ability, but to examine that a little further, what does that mean? To us, it means tell it like it is. The Internet has moved us at a breakneck pace from an era where people could “hide in their ivory tower” to a place of open access, reviews and Facebook. In this new place, opinions and ideas are shared everywhere, nothing is held back, and there’s nowhere to hide.For us, telling and showing the truth is just the right thing to do. It is our philosophy and it guides every decision. With over 15 years of combined experience in the internet marketing and strategy world, we had to take a hard look at everything we had become, admit where we had made mistakes and take courageous steps to undo those mistakes and reinvent ourselves. I’m not speaking of unethical behaviors or anything of the like. Just the practices in which our industry has become accustomed to. ”Black magic”, voodoo, unbelievable software…all things our industry is in the habit of using as the crux of their prowess. Internet strategy isn’t all that different from any other marketing the world has ever seen. Be ethical, communicate to your audience in a way that puts your best foot forward, ask for feedback and track your results. Then take a look at everything and see what needs to be changed. Internet strategies of today should follow the same patterns.http://www.xcitemediagroup.com
