Karen Lithgow

Karen Lithgow Email and Phone Number

Chief Marketing Officer, Brand Strategist, Business Transformation Expert, General Manager, Operating Partner, Diversity Advocate, Board Director @ Goodwill Industries of South Florida
Karen Lithgow's Location
Miami, Florida, United States, United States
About Karen Lithgow

Karen transforms brands and businesses. She is a seasoned marketing leader and brand strategist that is purpose driven and known for identifying breakthroughs to growth. Karen spent over 20 years on the management side leading global brands and since then has worked as a consultant with firms ranging from startups to Fortune 500. Her functional expertise extends beyond marketing to strategic planning and organizational development with a focus on DEI (diversity, equity and inclusion). She is an enterprising leader with proven success in concept-to-execution and business turnaround. She has significant segment expertise, including US Hispanic and multicultural and is regarded for her ability to identify emerging opportunities globally having conducted business with 200 countries. She is also a proud first generation American Latina.Specialties: • Marketing & Brand Strategy• Digital • Strategic Planning• Multicultural and Hispanic• Profit and Loss Management• Organizational Change• International• Product Management• Business Development & Expansion• Matrix Organization• Acquisition and Integration• Licensing • Agency Relationship• Consumer Acquisition and Retention• Diversity, Equity and Inclusion• Public Speaker• Executive Recruitment

Karen Lithgow's Current Company Details
Goodwill Industries of South Florida

Goodwill Industries Of South Florida

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Chief Marketing Officer, Brand Strategist, Business Transformation Expert, General Manager, Operating Partner, Diversity Advocate, Board Director
Karen Lithgow Work Experience Details
  • Goodwill Industries Of South Florida
    Chief Marketing Officer
    Goodwill Industries Of South Florida Jul 2024 - Present
    Miami, Fl, Us
  • Chameleon Collective
    Fractional Chief Marketing Officer, Brand Strategist
    Chameleon Collective 2018 - Present
    Greater Miami Area, Fl, Us
    The Chameleon Collective supports clients by providing subject matter experts that can execute challenging tasks on demand.As a Sr. Consultant, Karen focuses on innovating and transforming brands, businesses, and teams for B2B and B2C clients that range from early stage to Fortune 500. Karen strategizes and executes cutting edge solutions to problems to drive change and accelerate growth.
  • Chameleon Collective
    Chief Marketing Officer, Vector Technologies
    Chameleon Collective Jan 2020 - Present
    Greater Miami Area, Fl, Us
    Developed the initial market entry for this early stage fintech company. Oversaw the product and website development, from concept to execution.
  • Chameleon Collective
    Interim Chief Marketing Officer, Azara Ai
    Chameleon Collective May 2023 - Dec 2023
    Greater Miami Area, Fl, Us
    Lead market entry strategy and marketing for AI B2B and B2G (government) tech startup.
  • Chameleon Collective
    Interim Cmo, Alfred Pay
    Chameleon Collective Aug 2022 - Feb 2023
    Greater Miami Area, Fl, Us
    Developed the initial marketing strategy for this early stage blockchain payments fintech company.
  • Chameleon Collective
    Fractional Chief Marketing Officer, Herewith
    Chameleon Collective Feb 2022 - Oct 2022
    Greater Miami Area, Fl, Us
    Led marketing for eldercare tech healthcare company, establishing a marketing discipline, launching the brand, identifying value drivers and the strategy, team and organization needed.
  • Chameleon Collective
    Brand And Growth Strategist/Organizational Integrational Leader, Imagine Health
    Chameleon Collective Jan 2021 - Dec 2021
    Greater Miami Area, Fl, Us
    Led brand development and strategy for this private equity backed BTB healthcare organization and then led the integration of the new brand and plans into the organization.
  • Chameleon Collective
    Diversity, Equity And Inclusion Strategist, Mlt
    Chameleon Collective May 2021 - Nov 2021
    Greater Miami Area, Fl, Us
    Strategist for non-profit focusing on education, diversity and partnership with Fortune 500 companies. Developed modules for organizations to bring DEI training in-house.
  • Chameleon Collective
    Brand Strategist, Simplisafe
    Chameleon Collective Oct 2020 - Apr 2021
    Greater Miami Area, Fl, Us
    Redefined brand purpose & positioning to drive loyalty among current consumers and new prospects.
  • Chameleon Collective
    Interim Marketing Leader/Strategist, Elliptic Enterprises
    Chameleon Collective Jul 2019 - May 2020
    Greater Miami Area, Fl, Us
    Led brand strategy and strategic planning, identifying key tenets of brand value and launched transformative growth plans for this blockchain analytic cryptoasset compliance B2B company.
  • Chameleon Collective
    Growth Strategist, Vera Bradley Designs
    Chameleon Collective Feb 2019 - Aug 2019
    Greater Miami Area, Fl, Us
    Led development of 3 year strategic plan and market entry strategies, working side by side with CMO.
  • Chameleon Collective
    Interim Chief Marketing Officer/Brand Strategist, Tune
    Chameleon Collective Dec 2018 - Jul 2019
    Greater Miami Area, Fl, Us
    Launched the Tune brand with a clearly defined story, brand strategy, and brand purpose. Developed messaging for core audiences namely customers and investors, and identified opportunities for deeper engagement.
  • Chief
    Founding Member
    Chief 2021 - Present
    New York, Ny, Us
    Chief, a private network built to drive more women into positions of power and keep them there. Chief is designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
  • Executive Connections Llc
    Managing Director
    Executive Connections Llc 2016 - 2018
    Sarasota, Fl, Us
    Led talent search process for C-level executives, providing clients strategic planning, talent advisory and organizational design for optimum performance as part of this boutique retained executive search and leadership development firm.
  • Adt
    Senior Vice President, Head Of Corporate Marketing
    Adt 2014 - 2016
    Boca Raton, Florida, Us
    Led Corporate Marketing team, budget of $180M, across smart home and business security portfolio. Repositioned the brand, drove high quality leads, new prospect growth and multi-channel customer engagement through integrated marketing campaigns.
  • Management Leadership For Tomorrow
    Chief Marketing Officer (Cmo)
    Management Leadership For Tomorrow 2011 - 2013
    Bethesda, Maryland, Us
    Non-profit focusing on diversity, education,and partnership with Fortune 100 whose mission is to transform high potential diverse talent into impactful leaders.• Managed marketing, PR, and brand development.
  • Western Union
    Vice President And General Manager
    Western Union 1999 - 2010
    Denver, Co, Us
    General Manager and Vice President for Payments and Product Management: Responsible for the International Remittance business with US Origination. Managed P&L of $800M+, consistently exceeded plan goals and growth targets for all regions of Latin America, Asia, Europe, Middle East and Caribbean.Vice President Business Development and Strategic Brand Management: Led international expansion for newly acquired company and brand integration strategy.Vice President Marketing: Managed advertising, creative, digital, media plans and execution in market across multi-language, multi-channel, multi-class of trade. Developed key emerging market opportunities, eg: China, India, Brazil, Russia, Philippines.Director of Marketing: Global Advertising, Products, Internet. Led development of international brand strategy, including brand architecture and positioning. Developed global advertising TV campaign and global internet strategy.
  • The Walt Disney Company
    Senior Marketing Manager, Disney Consumer Products
    The Walt Disney Company 1995 - 1999
    Burbank, Ca, Us
    Senior Manager, Film, TV, and New Business: Provided strategic marketing direction and developed brand communication for regional offices and Disney licensees across all key categories: apparel, toys, home furnishings, personal care and stationeryMarketing Manager, Character Brands: Developed marketing and licensing strategies for Character Brands. Part of global team that developed the worldwide brand strategy and then led the Latin American regional branding strategy.
  • Procter & Gamble
    Brand Management
    Procter & Gamble 1992 - 1995
    Cincinnati, Ohio, Us
    Assistant Brand Manager: 1993-1995Brand Assistant: 1992-1993Developed and managed marketing strategies and plans for five brands (Pampers, Bounty, Charmin, Crest and Downy)

Karen Lithgow Skills

Marketing Strategy Strategy Product Management Business Development Strategic Planning Integrated Marketing Brand Management Management Marketing Leadership P&l Management Business Strategy Entrepreneurship Strategic Partnerships New Business Development Team Leadership Social Media Cross Functional Team Leadership Product Development Advertising Segmentation Mergers And Acquisitions Competitive Analysis Licensing Market Research Digital Media Crm Public Speaking Matrix Management Acquisition Integration Public Relations Business Planning Change Management Brand Architecture Analytics Product Marketing Market Planning P&l Ownership Financial Services Consumer Products Social Media Marketing Global Marketing Leading Organizational Change Multicultural Digital Marketing International Business Multi Channel Marketing International Brand Development Fmcg Income Statement Start Ups

Karen Lithgow Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Graduated With Honors: Cum Laude
  • Georgetown University
    Georgetown University
    School Of Foreign Service

Frequently Asked Questions about Karen Lithgow

What company does Karen Lithgow work for?

Karen Lithgow works for Goodwill Industries Of South Florida

What is Karen Lithgow's role at the current company?

Karen Lithgow's current role is Chief Marketing Officer, Brand Strategist, Business Transformation Expert, General Manager, Operating Partner, Diversity Advocate, Board Director.

What is Karen Lithgow's email address?

Karen Lithgow's email address is ka****@****leon.co

What is Karen Lithgow's direct phone number?

Karen Lithgow's direct phone number is +120145*****

What schools did Karen Lithgow attend?

Karen Lithgow attended University Of Pennsylvania, Georgetown University.

What skills is Karen Lithgow known for?

Karen Lithgow has skills like Marketing Strategy, Strategy, Product Management, Business Development, Strategic Planning, Integrated Marketing, Brand Management, Management, Marketing, Leadership, P&l Management, Business Strategy.

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