Kerri-Lynn McAllister is Toronto-based tech leader with early-to-later-stage experience building and scaling consumer technology companies.Currently, Kerri-Lynn is working to disrupt pet health with a marketplace that connects modern pet parents to health advice and services. Previously, Kerri-Lynn was the first hire at Ratehub, Canada’s leading financial product comparison platform, serving more than five million users annually. During her tenure as CMO, Ratehub bootstrapped and profitably scaled and acquired customers for six years, and later secured $12-million in growth funding.Most recently, Kerri-Lynn joined the exec team at Lift & Co. (TSXV: LIFT), Canada's leading marketplace for legal cannabis, as it prepared to scale its platform and go public. In her nine-month tenure as CMO, the company rebranded and redesigned its medical-focused website to appeal to a wider recreational audience, developed the first-ever legal recreational cannabis rewards program, and launched and monetized three new business lines. Lift & Co. also introduced the Cannabis Concierge, a revolutionary, data-driven cannabis product selector, and went public on the TSX Venture Exchange (TSXV: LIFT). Kerri-Lynn is an early-stage investor and advisor to consumer technology companies, and is actively looking to join Boards and Advisory Councils. A graduate of the Smith School of Business at Queen’s University, Kerri-Lynn regularly shares her insights into digital marketing and technology at conferences and meetups including the Richard Ivey School of Business, BrainStation, and Elevate Toronto.