Karl Mortensen Email & Phone Number

Houston, Texas, United States

• Manage the ecommerce and content studios for Academy Sports and Outdoors. Repaired and maintained a stellar relationship with the client while growing our service offering.
• Currently lead a team of 9 in-house photography and supporting associates, in addition to 7 offshore retouchers. Facilitate performance reviews, growth initiatives, periodic work quality audits, and role evolution.
• E-commerce imagery, branding imagery for in-house collections, campaign imagery for national brands.
• Work with client’s art directors to help define and evolve style guides and lighting direction for new brands.
• Create video content for broadcast advertising, corporate communications and quarterly business updates with C-suite executives.
• Project management of large-scale photo and video shoots.

Salt Lake City, Utah, United States

• Managed the content creation studios for the world’s largest and fastest growing Amazon aggregator of over 200 premium brands. My production team has cranked out accurate and compelling on-white and lifestyle imagery.
• Built production team of photographers, stylists, videographers, and supporting staff to create content for Marketing, Brand and eCommerce art teams.
• Researched, tested, reviewed and implemented relevant and compliant content.
• Oversaw transition and decommission of DAM platforms and implemented archive cadence.
• Established relationship and managed offshore post-production team.

Miami/Fort Lauderdale Area

• Fostered a team of creatives to build and deploy award-winning messaging, collateral material and brand initiatives for our retail partners as well as our direct-to-consumer sites. Generated a renewed confidence in our.
• Reduced SLA from 2 months to just 6 days after inheriting an operation plagued with delayed product launches, duplicate SKUs, and disgruntled staff. Initiated and implemented strategies which quickly improved staff.
• Established and implemented creative standards and processes to ensure quality deliverables while managing the production of 360-degree video devices to satisfy online imagery needs for each retailer.
• Directed and produced showcase reels with 3D renders of complex processes, marketplace choices, and responsible sourcing of materials.
• Managed 6 onsite photographers, 4 graphic artists, copywriter, social media coordinator and support staff as well as remote retouch team.

Louisville, Kentucky Area

• Photographer based in Amazon’s largest off-figure studio charged primarily with driving quality in jewelry and timepieces, sportswear, footwear and eyewear, in addition to championing studio safety in all North.
• Implemented a rotational cadence to cross-train all photographers for any subject matter, reducing the risk of increasing SLA with a singular workforce absence.
• Tested and developed new lighting practices for eyewear, watches and ghost mannequin.
• Subject matter expert accountable for authoring and implementing standard operating procedures (SOPs) and training manuals to improve efficiency and streamline operations.
• Led, trained, and developed permanent and freelance photographers in lighting, software, workflow, and process.
• Partnered with Operations Team to optimize workflow for specific product types.

Phoenix, AZ

• Strategic liaison between dealership management principles and wary consumers, granting confidence and transparency through the car-buying process. Creative partner for branded messaging through web, print and broadcast.
• Advertising and graphic design for eight automotive dealerships
• Web design, mobile interface, user experience (HTML-5, javascript)
• Copywriting, interpreting manufacturers’ message and retargeting to local customers
• Email campaigns and customer relationship management
• Compliance with FTC regulations and strict manufacturers’ legal requirements

Los Angeles, CA And Phoenix, AZ

• Contract photographer creating and fostering partnerships with small retailers, startups and multi-national corporations. Generated a broad mix of imagery to satisfy e-commerce, social, print, and email needs.
• Product, architectural, fashion, and event photography and videography.
• 360-degree product video.
• Retouching, clipping paths, and color authoring to provide web-ready assets.
• Graphic and web design, catalog layout and ad campaign consultation.
• Studio and equipment consultation, set building and maintenance.

Moorpark, CA

• Designed and built a photo studio for an expanding creative team. Devised and executed a “shoot abroad” program that brought the photography process to the product in overseas factories, as opposed to waiting for the.
• Product photography for revolving annual catalog of 14,000 items.
• Produced lifestyle photography in studio and on location to showcase collections.
• Managed studio cap-ex budget and freelance staff.
• Produced video interviews of product designers and sales staff.
• Maintained all equipment and devised depreciation schedule for aging assets.

Bachelor Of Arts (Ba), Commercial Photography, Marketing

Activities and Societies: Surf Club, Cycling Club, Backpackers Anonymous.

Music