Lead marketing team to develop and execute go-to-market strategy, brand development and product positioning and messaging. Oversee sales strategy and sales enablement efforts to best serve customersMember of executive leadership team supporting company strategy and investor relations

Led marketing team to develop and execute marketing strategy and messaging, ownership of marketing budget and tech stackCreated and executed digital strategy to better optimize inbound demand generationPartnered with sales organization to optimize and align outbound and channel messaging and GTM strategiesMember of executive leadership team supporting company strategy and investor relations

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Responsible for go to market strategy and all marketing activities including demand generation – PLG and sales led motions, digital strategy, brand & strategic communications, content marketing, business development, product marketing, and marketing operationsOversaw team of 45 marketers with ownership of entire marketing budget of $10M+ annuallyMember of executive leadership team responsible for securing $425M growth investment, largest single capital raise by an Indiana-based technology company in state historyAchieved 20%+ year over year growth each year of my tenure

Created and executed global brand strategy for Cheetah Digital; oversaw brand development, corporate website, public relations, content marketing and advertising programsExecutive leader for first ever customer conference “Signals;” led vision, creative execution and content which included keynote speakers Amy Purdy, Beth Comstock and Hasan MinhajPart of corporate senior leadership team; led team of 10 marketers including communications, digital, content and design professionals; managed relationships with multiple agencies and partners

Created digital experiences that drive brand awareness and demand generationResponsible for strategy and execution of global digital marketing efforts including website, digital acquisition, digital account-based marketing, SEO and email marketingLed redesign of corporate website including CMS migration, content overhaul with translations, brand redesign and new code base. 45 days after launch, website traffic had increased 12% percent month over month

Created and executed marketing strategy for Octiv demand generation and brand awareness efforts through website, marketing automation, public relations, advertising and event programsIncreased leads each quarter by a minimum of 15% with 187% increase Q1 over Q1, increased opportunities by 100% Q1 over Q1Member of executive leadership team; lead team of eight marketers, coaching and growing junior associates; managed agency partners and freelance contributorsSaw successful strategic acquisition by Conga in April 2018

Created and executed global digital strategy for Return Path demand generation, brand awareness and product marketing efforts through website, advertising, email, marketing automation, social, microsites and SEO programs; global execution including strategy and translationsOversaw top converting lead programs which led to year over year increase in marketing leads by 67%, with Request a Demo leads increasing by 27%Led implementation of new marketing automation system including platform and data migration, system integrations and overhaul of lead scoring and nurture programs; resulting in 20% improvement in email deliverability rates, 40% subscriber increase and 10% increase in email open rateBuilt team of seven digital marketing experts, writers, designers, web developers and agency partners

Consistently exceeded lead goals through creation and execution of global digital strategy for ExactTarget Marketing Cloud's websites, including demand generation, user experience, content, campaign activation, SEO and site analyticsSpearheaded two Exacttarget.com redesigns including CMS migration, content overhaul and brand redesign; each new site resulted in increased leads, higher site traffic, greater user engagementDirected strategy and execution of two Connections user conference event registration websites from concept to completion including design, content, user experience and registration integration; exceeded registration goals both yearsBuilt and led team of 10 digital marketing content and design experts; fostered career growth and creative, collaborative environmentPromoted from Digital Marketing Specialist to Manager, then Senior Manager before becoming Director

Created and implemented Finish Line social marketing strategy on social platforms and on Finishline.com; increased Facebook fan count by over 1 million and engagement by 640%; increased Twitter followers by 18,000Led content strategy with internal stakeholders, brand and agency partners to create engaging, shareable content to publish to external social platforms and Finish Line blogProvided customer service on social platforms to answer product questions, resolve customer service issues and increase brand loyaltyPromoted to Social Media & Content Manager from Social Media Specialist role

Created and executed interactive marketing strategy including website, social media, email, video, blog and performance metricsCollaborated with multiple clinical service lines, marketing and public relations consultants and external vendors to ensure accuracy and digital content layoutDesigned and implemented SEO strategy

Managed content and layout of entire website; selected, researched and wrote over 25 stories daily to appear on WISHTV .com Coordinated with news, promotion and advertising departments to implement strategies to drive more viewers to WISHTV.com and increase advertising prominenceProduced and distributed daily news and breaking news email sends

Selected and wrote stories for CNN.com and chose accompanying video Determined and organized significant and stimulating newscasts through the development of news stories and selection of compelling videoCollaborated daily with studio and field producers, reporters, editors, guest bookers and other communications specialists to secure guest interviews, execute reporter live-shots, produce video packages and produce high quality programming