Leads agency and client-side teams through experience-led innovation programs that unlock viable growth potential. Creates north star visions and activation strategies that inform and support business, technology, and marketing objectives. Reimagines processes, methods, and tools for optimal value in/out. Builds strong working relationships and elevates contributions of others. Delivers clear, compelling points of view that instill confidence, embolden action, and drive future investment.

After working to frame opportunities for the future of immersive experiences, I became a founding member of an immersive technology division dedicated to innovating how we experience sports.- Established the consumer-centric foundation for Intel Sports- Built, operationalized, and integrated Experience Strategy & Design group in rapidly evolving, engineering-focused organization; ran operations and secured funds for initiatives- Managed an internal team and vendor network of research and design professionals- Created experience vision and strategy and led concept design of the first consumer app for live-action volumetric content, enabling 6 DoF touchscreen interaction and push-button storyboarding to create original, user-directed videos and snapshots - Drove experience design thought leadership and used to guide product strategies, roadmaps, and internal processes- Set strategic approach and oversaw UX design of consumer apps and internal production tools and definition of key performance indicators- Oversaw UX design of immersive media apps for Turner Sports (NBA and NCAA March Madness) and OBS (2018 Winter Olympics) in agile development environment

With a winning combination of talented teams, enterprising clients, and great storytelling, I employed a human-centered approach and a design-thinking process to lead innovation programs for global brands across 9 business categories and gave rise to multiple new product and service launches. I also led product and packaging design projects further along in the product development process.- United and rallied siloed business groups with shared visions and strategies for new product and service development- Set strategic approach and research objectives and introduced game-changing consumer experience frameworks- Led problem and opportunity framing and insight development- Identified new growth opportunities, jobs to be done, and value propositions that expanded market potential- Generated new product and service offerings, positioning and core benefits, capabilities to develop, and IP potential that continue to fuel R&D, design, CX, and marketing initiatives- Mentored and guided multidisciplinary teams and external, cross-functional stakeholders to collaboratively ideate and deliver in complex, deadline-driven endeavors- Developed and standardized processes, methods, and tools for Innovation Strategy services and procured a steady stream of new and repeat business

Designed and conducted research and synthesized findings into compelling consumer insights and opportunity frameworks that guided product experience design for clients including SiriusXM, Sage Software, and Baxter International.