Kelly Ritch, Ms, Mba Email & Phone Number

Durham, Nc, Us

New York, Ny, Us

Charlottesville, Va, Us

Collaborate with executive peers to expand the company’s penetration and growth in the clinicalresearch market and ensure alignment with all product strategy plans by:o Studying the markets we serve and deeply understand our product's differentiation as compared to needs, trends, and competition. o Building and maintaining long-term relationships with CROs, Sponsors, and other ArcheMedXpartners to share our vision and learn their business needs.o Defining and implementing product vision for each market that the product is sold into; establishing current and long-range product objectives, and own product roadmaps.o Establishing the appropriate management processes and tools needed to accelerateproduct development, enable sales and ensure the high quality of customer delivery and operations.o Providing leadership to further develop a dynamic team of product engineering, strategy, and management professionals solutions to the clinical research market.o Identifying broader market and industry trends and providing insight into howArcheMedX should pursue new strategic business and product developmentopportunities.o Drive effective communication throughout the organization; work collaboratively with the marketing, sales, development, and implementation teams.

Charlottesville, Va, Us

Working with senior leadership to expand the Company’s penetration and growth in the clinicalresearch market by:o Building and maintaining long-term relationships with CROs, Sponsors, and other trialstakeholders.o Establishing the appropriate management processes and tools needed to acceleratecustomer sales and ensure the high quality of customer delivery and operations.o Facilitating internal and external discussions to refine product market fit to ensure theCompany platform is properly addressing customer needs and market opportunities.o Providing leadership to a dynamic team focused on selling and delivering ArcheMedXsolutions to the clinical research market.o Identifying broader market and industry trends and providing insight into howArcheMedX should pursue new strategic business and product developmentopportunities.o Coordinating efforts to refine go to market, messaging, pricing, and service deliverymodels to support new strategic opportunities.

Minnetonka, Mn, Us

• Develop and maintain relationships with key strategic accounts including high volume CRO’s and named Sponsors. • Mined data to refine sales activities and focus, improved quality of sales communications, and implemented new strategies and methodologies for increasing sales and profits. • Led Product team development of a multi-year release plan as well associated detailed requirements to ensure the correct prioritization of future development.• Worked closely with CRO team to fully build out multiple demo database instances to cover the full functionality of the tool informed by actual clinical trial experience across multiple industry segments; Provided expert consultation to secure long term partnerships.• Expert in product as well as customer application of the product, serving as a respected SME on sales trips; Lead and mentor sales team members to help them with industry and product knowledge and to assist with large sales opportunities.• Reintroduced the product and its capabilities to all existing customers, demonstrating strong knowledge of their application of the tool, ensuring that they got the most current and best uses of the tool; Created real world use case scenarios and customized SaaS solutions within the tool that exceeded client business objectives. Work with existing CRO’s to exchange best practices and key issue resolution to ensure long term partnerships.• Turned a track record of failed partnerships into viable, complementary vendor relationships which allowed for the creation of a full service offering; Develop and maintain relationships with other vendor partners that benefit our software and service offering.• Solidified Mednet data management service offering• Work closely with Marketing, helping develop materials including brochures, white papers, blogs, and industry presentations; Requested industry speaker (DIA, SCDM, Life Sciences PA) as well as content author on marketing materials and messages.

Leverage business acumen and broad operations senior leadership experience to maximize IND2Results’ operational excellence, global competitiveness, scalability, service delivery, staffing, client relationships, profit margins, etc. Business leader with strong technological background who understands pharmaceutical end-to-end deliverables and how technology solutions impact and facilitate clinical trial success. Trusted advisor to the CEO, independently leading key pieces of the business.Responsible for identifying, leveraging and implementing clinical technology solutions that best fit client business processes, needs, and operational goals.• Member of IND2Results executive management team, bringing data management, projectmanagement and clinical research perspectives to company-wide programs.• Maximized operations and processes to ensure high quality work under tight deadlines while also impacting and leveraging software development strategic planning and release management.• Practical experience with technology solutions such as those offered by Nextrials, MedNet, Medidata,Omnicomm, and Ofni Clinical.• Negotiated and managed financial relationships with multiple trial-related vendors.• Expert in data quality frameworks, methodologies, standards, and technologies.

Program management experience related to: rescues, clinical trials of all phases, and telemedicine with electronic medical record extracts. I have also rescued vendor relationships for customers, specifically, safety management, central laboratory, and EDC. In all cases the relationship was strained, work scope was not defined, deliverables had not been developed, and payment disagreements were present. In each case I was able to re-establish a positive working relationship, document scope of work and deliverable specifications, test and review draft processes/deliverables, and successfully put the work on a schedule that resulted in successful completion of the project.Brought broad knowledge and understanding of various operational aspects within the biopharmaceutical industry to the role of full service project management, such as:- improving efficiency, decreasing costs, improving customer experience or turn times- decreasing operational process costs and increasing productivity- restructuring operational functions- proactive financial planning and execution- strategic partnering and internal/external customer relations

Responsible for identifying, leveraging and implementing clinical trial solutions that best fit client business processes, needs, and operational goals. Member of IND2Results executive management team, bringing data management, project management and clinical research perspectives to company-wide programs, processes, and strategic planning. Practical experience with technology solutions such as those offered by Nextrials, MedNet, Medidata, Omnicomm, and Ofni Clinical. Used CDASH as a guide to database development and successfully mapped clinical datasets to SDTM. Viewed as a trusted advisor by clients and internal IND2Results staff. Example results include:- established a Phase I EDC solution with a previously all paper clinical unit. Identified a qualified, but flexible and inexpensive technology that met functional requirements, financial constraints and timeline needs. Solution led to a four-fold increase in opportunities to manage full service Phase I projects with this clinical unit and with a variety of sponsors. Able to leverage this solution as an attractive option for other small venture-backed customers.- quarterly strategy sessions with CEO and COO. Helped define vision and frame discussion into actionable projects and subsequently led company projects (e.g., technology adoption, company process improvement with supporting documentation, etc.)

Durham, North Carolina, Us

Provided leadership and strategic vision to the External Services division, which included Global sales, marketing, proposals, contracts, and a clinical call center. Reported to COO.Identified domestic and global opportunities for strategic partnerships, developed new clients, and cultivated current relationships. Implemented Rho’s first Customer Relationship Management (CRM) solution. The CRM was customized to include the company project experience database which increased the efficiency of proposal development and improved staffing assignments. Drove efforts to increase the sale of clinical services, including opportunity assessment, market research, financial evaluation, and development of sales messages. Successfully executed a company-wide re-branding initiative, including designing a new corporate website, logo, templates (print and electronic), and marketing collateral. Significantly improved company web presence, including increasing website traffic by 80%, increasing lead generation by 75%, and improving search engine rankings for keywords (consistent first page rankings on Google). Developed and managed sales and marketing budgets and oversaw internal operating budgets to ensure ROI on all initiatives; regularly exceeded yearly commercial sales targets.Member of Rho’s executive leadership team (LT) and contributed to company-wide strategic planning initiatives, including growth strategies, organizational structure, culture improvement, managing profitability, and new service offerings. Participated on the Clinical Science Leadership Team (CSLT), which coordinated cross-functional activities across departments (e.g. clinical operations, biostatistics) and ensures a quality customer experience.

Durham, North Carolina, Us

Provided leadership and direction for a growing clinical data management (CDM) department that processes over 7000 pages per week in addition to a growing percentage of electronic data capture (EDC) work. Responsible for the data operations of multi-site Phase I, II, III, and IV clinical studies. Managed over 50 people and 35 projects.Participated in owners’ strategy planning and tactical operation meetings, led transition to increased commercial EDC work, improved the development, use, and measurement methods associated with departmental budgets, and developed department leaders through mentoring and recruiting. Established new organizational structure and streamlined processes which increased volume capabilities 1300% in five years while maintaining database error rates of less than .01%. Modified department organizational structure to emphasize career path definition as well as to improve adherence to quality and efficiency requirements.

Durham, North Carolina, Us

Led data management activities on numerous multifaceted clinical trials as well as led department initiatives to improve quality, efficiency, and productivity.Operation lead for developing proprietary software tools (EDC, Patient Reported outcomes, Project Tracker, etc.). Assisted in the writing of protocols and SOPs, and established procedures for SAE reconciliation. Formed and grew strong relationships across several functional areas, including clinical operations, biostatistics, and project management. Implemented process improovements that increased the speed of paper case report form intake, standardized the database set-up process, and created a process to update medical coding dictionaries on a regular basis.

Durham, North Carolina, Us

Created a strategic plan and assumed responsibility for the merger of two teams of data managers and project leaders to ensure the successful and timely completion of many concurrent clinical trial projects. Developed and monitored new processes that provided real-time information to study teams leading to significant cost and time savings as well as enabling more proactive decision making. Primary representative of data management in sales meetings to present capabilities, respond to questions, and to create long-term relationships with clients.

Durham, North Carolina, Us

Supervised a five- to 10-person team of data managers and oversaw the successful completion of data management operations for multiple, complex clinical trials, from study set-up to database lock.

Durham, North Carolina, Us

Managed clinical trial projects, with limited supervision, regularly communicating with sponsor personnel and other project personnel. Member of Rho’s 10-person 401k committee.

Responsible for integrating multimedia into the School of Medicine curriculum.

Responsible for implementing clinical trials for 2 different cochlear implant devices.

Mba

Ms, Audiology

Bs Ed. With Honors, Communication Disorders