Kristen Skinner Email & Phone Number

Richland, Wa, Us

Boise, Idaho Area

Create, build, and grow SIF's brand identity and communications strategies to be the local, easy, and reliable source of workers' comp in Idaho. Focus on consistency and alignment across all channels and platforms. Collaborate with cross-functional teams to ensure brand and communication strategies align with SIF’s vision and integrate into business processes and services. Manage relationships with internal groups that impact SIF’s brand and PR efforts. Identify actionable trends in the industry and with competitors to refine SIF's marketing strategies. Measure and analyze effectiveness, making changes and adjustments to improve outcomes. Provide counsel to those serving as media and PR spokespersons for the business.

Meridian, Id

Seattle, Wa

Primarily responsible for brand development and communications across all digital platforms. Aid in development strategies. Spearheaded Google Analytics installation to create benchmark for web usage. Use SiteFinity platform to create and manage web content as well as grow SEO and site visits.Responsible for managing, creating, writing, and producing formal internal and external documents including: sales sheets, product one sheets, website content and training documents. Manage all customer online accounts and their web permissions, including troubleshooting account issues to enhance customer service and website usage. Maintain broker contracts and database of broker relationships, commissions, and responsible for setting up new broker agreements.

Seattle, Wa

Responsible for researching and providing content for the company social media outlets. Monitored the performance of WSRB social media platforms and was responsible for reporting trends, feedback, and successes. In addition, I assisted in marketing products and services to customers and trained customer teams on WSRB products and services to help enhance relationships existing company/agency relationships and to build new ones.

Seattle, Wa

Acted as employee chair for Marketing Work Group consisting of non-management employees from various departments. Our group provided feedback from customers, suggested additional marketing opportunities to management, and provided insights for marketing materials. Suggestions and feedback were then presented to management for final decision and implementation.

Seattle, Wa

As Solutions Coordinator I built relationships with customers within the insurance industry and worked to help their employees and agents maximize usage of WSRB products and services. Identified and pursued additional customers and used feedback to help improve current WSRB products and suggest new ones. I aided in marketing and promotion to strengthen the WSRB brand across all media outlets. I created, edited, and implemented user guides for WSRB products and wrote, coordinated, and provided training on WSRB products and services for subscribing companies and their agents.

Seattle, Wa

Inspected and provided information about construction, occupancy, protection, and exposures (COPE), loss costs, photos, and diagrams of commercial properties for the insurance industry.

Reviewed department processes to provide feedback and solutions to increase efficiency and decrease costs. Wrote, formatted, edited, and updated user guides and documentation for all company-created software. Also worked with team to update inspection guidelines and was responsible for updating General Basic Schedule (GBS) used by Field Reps. GBS is filed with the Office of the Insurance Commissioner. Provided training to departments for proper use of company-created software. Created, implemented, and managed quality control system for Field Department. Managed company-wide inventory system and performed yearly inventory. Act as liaison between IT Department and other departments to determine software and program needs.

Bachelor Of Arts In Business Administration, Marketing

Education record

Aas

Presidents Honor List Dean's List

Education record