Kel Smith Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

- Negotiated client and agency needs to optimize resources, increase efficiency and account profitability while successfully keeping programs within budget for Southern California Edison's Corporate Communications marketing team.- Led the end-to-end development and production of multiple successful multicultural 360 campaigns, consistently surpassing KPI goals. Developed proposals, program budgets, SOWs, presentations, project timelines, and performance reports.- Elevated existing media targeting through strategic optimization and quantitative and qualitative market forecasting, resulting in a significant boost in message awareness and perception among SCE customers as measured by third-party market research partners.- Innovated and implemented a custom integrated ad-rotation tracking system leading to significant improvements to the customer marketing journey. It greatly streamlined campaign updates and integration for SCE's three major initiatives, contributing to enhanced overall campaign effectiveness.- Managed a growing client service team, fostering collaboration both internally at IW Group and with our agency partners at RPA. Onboarded new client-side hires to familiarize them with the account.

Greater Los Angeles Area

- Drove success as the client lead for AT&T's Cross-Sell team, overseeing impactful direct mail and email campaigns targeting existing customers across diverse AT&T product lines.- Integrated strategic testing insights into campaigns, aligning them with new creative updates to achieve heightened messaging visibility and increased customer engagement.- Conducted weekly onboarding presentations and successfully trained new employees across various time zones and departments during the COVID-19 pandemic.

Los Angeles, California, United States

- Client lead for the AT&T & DIRECTV Direct Marketing Alternative Media & USPS Movers programs. - Directed the execution of direct mail, email, and digital banner ad campaigns, each designed to strongly resonate with new customers which drove measurable customer engagement improvements and expanded brand affinity.- Drove the launch of new email marketing programs within the established line of business, further expanding customer reach and enhancing ROI.- Managed multi-level stakeholders and reconciled competing input to maintain project alignment while optimizing delivery within challenging timeframes.

Greater Los Angeles Area

- Successfully managed branded promotional campaigns tailored to sports stars, celebrities, and influencers, optimizing brand partnerships for maximum impact and market penetration.- Key liaison with external print vendors, skillfully negotiating costs and production timetables to ensure cost-efficiency and timely delivery of promotional materials.- Managed the end-to-end oversight and QA of customized packaging distribution, ensuring a seamless and reliable delivery process.

Greater Los Angeles Area

- Led and executed projects on behalf of a celebrity photographer specializing in entertainment and advertising.- Meticulously prepared projects, aligning them with client specifications, project scope, and timelines, ensuring every aspect met or exceeded client expectations.- Staffed and supervised outsourced production crews, fostering a collaborative environment that streamlined project execution.

Greater Los Angeles Area

Washington D.C. Metro Area