Elevates, executes, and monitors GTM and sales development strategies for Payer, Provider, Life Sciences, Employer, and Public Sector verticals. Leads sales development and proposal teams to exceed quarterly targets, KPIs, and OKRs while creating a collaborative and adaptive environment necessary to scale rapidly. Spearheads sales-focused demand generation and prospecting strategies. Integrates marketing, sales development, and sales teams to identify positioning, areas for improvement, and expansion opportunities.

Responsible for sales development strategy and deployment including pipeline management, demand generation strategies, OKR and KPI development, prospect targeting, performance management and proposal team operations.

Created and launched sales development strategy including outbound/inbound pipeline initiatives and processes, sales operations, and analytics. Led a team of SDRs to exceed quarterly targets and monthly KPIs while revamping and building processes and frameworks necessary for scalability. Overhauled top of funnel sales strategy inclusive of hybrid inbound/outbound methodology, quota targets, market segmentation and ICP identification; revamped SDR tech stack, sales operations, and analytics. Established alignment across sales and marketing to identify market fit, growth opportunities and improvement plans.

Built and deployed operational strategies and processes to expand new business. Served as strategic partner to senior and executive leadership, internal teams, consultants, and prospective clients. Streamlined and facilitated new sales processes while maintaining operational infrastructure.

Responsible for development and successful execution of strategies to increase brand awareness, donor retention, and funding. Identified foundational revenue opportunities, steered content and brand deliverables, and constructed process and ROI reporting. Directed strategy and execution of revised annual campaign.

Established and deployed foundational processes across marketing, sales, and account management to strengthen collaboration, increase productivity, and drive revenue. Responsible for identifying strategies to expand user base, increase client retention, and amplify brand awareness.