Kelsey Parker Email & Phone Number

A multi-talented content marketing creative with 10+ years of experience scaling brands. The challenges and projects I have worked on span various aspects of brand development, marketing, and business growth. I've transformed brands from mere concepts into fully established identities, helped businesses revamp their sales collateral and websites, and executed impactful campaigns to increase reach with ROIs as high as 7x (still striving for 10x). My work has encompassed the transformation of visuals, messaging, customer experiences, and overall marketing strategies.My objective is to deliver strategic guidance for enhanced online presence and customer experiences to drive positive change and facilitate client success. To delight the end user and deliver results to the businesses through design, marketing, and user experience research.Achievements ShowcaseQuantitative- Achieved 206% YoY D2C sales growth, 225% increase in store sessions, and 8% AOV boost through custom e-commerce solutions.- Boosted AOV by 21% through design and implementation of usage estimation calculator and custom feed chart tools.- Drove 167% YoY growth in Instagram referrals through product promotions, social media content creation, and growth consulting.- Delivered Webflow website creation within 72 hours of initial meeting and assets provided to ensure no lost opportunities by client.- Drove 75% client base increase through strategic marketing campaigns, acquiring 3 new clients for business growth.- Slashed packaging labor costs by 60% with custom labeling system, complying with regulations resulting in exclusive dispensary shelf presence.- Produced 13 podcast episodes with niche agriculture specialists, empowering new brands resulting in a standout brand identity.Qualitative- Expanded market reach with upgraded sales collateral.- Fostered collaboration for business plans and innovative product development.- Transformed online presence, generated leads, streamlined payments.- Achieved PR features, increased user generated content and unprompted brand buzz, updated website to improve customer experience, implemented CRMs, enhanced copywriting & messaging, increased new direct customers & qualified sales leads.- Created engaging social media content.- Built scalable templates for international sales & marketing collateral.- Showcased exceptional products with custom-development of online calculation tools.- Suggested specialists and advised on budgets when executing tasks myself does not make sense from a financial or efficiency standpoint.

Listed skills include Adobe Creative Cloud, Layout Design, Graphic Design, Music Production, and 36 others.

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  Humboldt State University

  Graphic Design