Kelsey Parker

Kelsey Parker Email and Phone Number

Marketing Niche Agricultural Nutrients @ Front Row Ag
warfordsburg, pennsylvania, united states
Kelsey Parker's Location
Arcata, California, United States, United States
Kelsey Parker's Contact Details

Kelsey Parker work email

Kelsey Parker personal email

n/a
About Kelsey Parker

A multi-talented content marketing creative with 10+ years of experience scaling brands. The challenges and projects I have worked on span various aspects of brand development, marketing, and business growth. I've transformed brands from mere concepts into fully established identities, helped businesses revamp their sales collateral and websites, and executed impactful campaigns to increase reach with ROIs as high as 7x (still striving for 10x). My work has encompassed the transformation of visuals, messaging, customer experiences, and overall marketing strategies.My objective is to deliver strategic guidance for enhanced online presence and customer experiences to drive positive change and facilitate client success. To delight the end user and deliver results to the businesses through design, marketing, and user experience research.Achievements ShowcaseQuantitative- Achieved 206% YoY D2C sales growth, 225% increase in store sessions, and 8% AOV boost through custom e-commerce solutions.- Boosted AOV by 21% through design and implementation of usage estimation calculator and custom feed chart tools.- Drove 167% YoY growth in Instagram referrals through product promotions, social media content creation, and growth consulting.- Delivered Webflow website creation within 72 hours of initial meeting and assets provided to ensure no lost opportunities by client.- Drove 75% client base increase through strategic marketing campaigns, acquiring 3 new clients for business growth.- Slashed packaging labor costs by 60% with custom labeling system, complying with regulations resulting in exclusive dispensary shelf presence.- Produced 13 podcast episodes with niche agriculture specialists, empowering new brands resulting in a standout brand identity.Qualitative- Expanded market reach with upgraded sales collateral.- Fostered collaboration for business plans and innovative product development.- Transformed online presence, generated leads, streamlined payments.- Achieved PR features, increased user generated content and unprompted brand buzz, updated website to improve customer experience, implemented CRMs, enhanced copywriting & messaging, increased new direct customers & qualified sales leads.- Created engaging social media content.- Built scalable templates for international sales & marketing collateral.- Showcased exceptional products with custom-development of online calculation tools.- Suggested specialists and advised on budgets when executing tasks myself does not make sense from a financial or efficiency standpoint.

Kelsey Parker's Current Company Details
Front Row Ag

Front Row Ag

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Marketing Niche Agricultural Nutrients
warfordsburg, pennsylvania, united states
Website:
frontrowag.com
Employees:
2
Kelsey Parker Work Experience Details
  • Front Row Ag
    Creative Manager
    Front Row Ag Aug 2023 - Present
    Humboldt County, California, United States
  • Illuma Marketing
    Owner And Principal Designer
    Illuma Marketing Jan 2020 - Present
    Humboldt County, California, United States
    As the owner and designer, I provide freelance services to clients seeking comprehensive brand transformation.Client: Front Row Ag / Solstice Ag 2023- Revamped sales collateral, resolved e-commerce issues- Helped sales team to provide customers with a comprehensive and compelling reference for product benefits, usage, and superiority.- Enhanced user experience and brand affinity by developing custom calculation tools.Client: Skye Parker Drafting + Design 2023- Developed an architectural portfolio website- Elevated the visual presence to showcase the firm’s unique expertise and design capabilitiesClient: LNGVTY Fitness 2023- Developed brand and online presence, driving client growth.- Implemented effective marketing strategies for increased visibility and credibility.Client: QuizMount 2022- Designed UI and branding for trivia platform.Client: Craft Farmer 2022- Transformed influencer’s e-commerce Shopify website.- Improved product photography.- Optimized product categorization for enhanced UX.Client: Emergent Education 2022- Improved website, developed action plan for growth.- Achieved growth goals, secured PR feature, established CRM for lead generation, improved local visibility, enhanced messaging, developed online presence and social media content, provided brand photography, and increased remote clients.Client: Laughing Lotus 2022- Boosted online presence- Delivered professional brand logo and business card.- Created brand and enhanced online presence.Client: April Skye Real Estate 2021- Developed brand style, created monthly social media content, provided coaching, eventually delegated social media management duties to assistant.Client: Seaside Weavers 2021- Created (directed, shot, edited) a brand promo video showcasing the unique upcycled eco-friendly product.- Video premiered at an eco-brand awards ceremony, generating positive reception and ongoing use as a promotional tool for the brand.(See resumé for more)
  • Canopyright
    Chief Operating Officer
    Canopyright Dec 2021 - Present
    California, United States
    As the COO, I excel in driving operations and leading strategic initiatives, while contributing through hands on delivery.- Lead collaborative strategic planning efforts with the executive team, resulting in the development and execution of strategic plans aligned with organizational goals and objectives.- Provide operational oversight, optimizing processes and ensuring smooth operations across departments to drive efficiency and identify areas for improvement.- Successfully manage financial planning, budgeting, and forecasting activities, and monitoring financial performance.- Lead operational oversight ensuring efficient process and procedure flow.- Provide internal and external Stakeholder management.- Conduct user research to uncover pain points, shaping the app’s UI design and user experience.- Expertly direct the development of web, iOS, and Android apps through a trusted nearshore software agency.- Produce video and digital marketing assets for maximum app promotion and user engagement.- Played a key role in launching an innovative web3 plant IP protection app powered by Hedera Hashgraph.
  • The Humboldt Grace Foundation
    Marketing Manager
    The Humboldt Grace Foundation May 2021 - Oct 2022
    Eureka, California, United States
    As the marketing manager (lead), I focused on correlating marketing strategies while leveraging data-driven insights and innovative tactics to drive impactful results while also delivering design work products.- Redesigned www.humboldtgrace.org WordPress website.- Implemented charity auction via Auctria for Humboldt Grace Fire Recovery Project.- Collaborated cross-functionally for comprehensive marketing campaigns.
  • Bear Extraction House
    Brand Marketing Manager
    Bear Extraction House Mar 2020 - Aug 2021
    Arcata, California
    As the brand marketing manager, overseeing cross-platform marketing solutions, I focused on driving organic growth, product launches, and implementation of social media automation. I led a team focused on message development to ensure brand consistency across channels, while maintaining high customer engagement.- Coordinated 5 new product launches, strategic sample box distribution, digital ads, and social media promotions.- Achieved organic growth: Instagram (+900%), Twitter (+500%), and Facebook (+300%) despite challenges.- Improved content strategy and implemented social media automation for consistent 10% monthly growth.- Produced impactful branded content, contributing to a 66% increase in average monthly revenue.
  • Bear Extraction House
    Marketing Coordinator
    Bear Extraction House Jul 2019 - Mar 2020
    Arcata, California, United States
    As the marketing coordinator, I developed and executed retail marketing programs. I lead integrated campaigns across retail channels. Through collaborative efforts with creative partners, I produce videos and was recognized for delivering award-winning co-branded products withesteemed partner farms.- Developed retail marketing program.- Created content for multiple brands, B2B and D2C.- Collaborated on engaging videos, improving social engagement by 10%.- Produced award-winning co-branded products.
  • Northern Emeralds
    Designer & Marketing Coordinator
    Northern Emeralds Sep 2018 - Aug 2019
    Arcata, Ca
    Executed the development of creative materials for 12 off-premise sales people and 1 social media manager.Liaised cross-functionally and interdepartmentally to bridge the gap between the off premise & on premise sales team and 2 other departments: packaging and distribution. Coordinated sales and marketing efforts to boost brand awareness and brand affinity, growing our Instagram audience 450%.
  • Creativebug
    Video Production Assistant
    Creativebug Jan 2012 - Aug 2014
    San Francisco Bay Area
    As the video production assistant at Creativebug, I assisted with set design, video shoots of tutorials, and video editing. I was employee #6 at this successful subscription-based crafting tutorial B2C SaaS platform.

Kelsey Parker Skills

Adobe Creative Cloud Layout Design Graphic Design Music Production Video Editing Print Publication Design Social Media Social Networking Leadership Creative Solutions Image Manipulation Sculpture Metal Fabrication Google Drive Google Docs Macintosh Applications Photography Photoshop Adobe Creative Suite Indesign Layout Editing Logo Design Final Cut Pro Creative Direction Social Media Marketing Visual Communication Microsoft Office Art Content Strategy Digital Photography Creative Writing Digital Media Advertising Illustrator Illustration Web Design Video Production Video Adobe Photoshop

Kelsey Parker Education Details

Frequently Asked Questions about Kelsey Parker

What company does Kelsey Parker work for?

Kelsey Parker works for Front Row Ag

What is Kelsey Parker's role at the current company?

Kelsey Parker's current role is Marketing Niche Agricultural Nutrients.

What is Kelsey Parker's email address?

Kelsey Parker's email address is ke****@****ion.com

What schools did Kelsey Parker attend?

Kelsey Parker attended Humboldt State University.

What are some of Kelsey Parker's interests?

Kelsey Parker has interest in Leadership, Personality Psychology, Ui/ux Design, Política, Meio Ambiente, Virtual Reality, Music, Education Technology, Visual Communication.

What skills is Kelsey Parker known for?

Kelsey Parker has skills like Adobe Creative Cloud, Layout Design, Graphic Design, Music Production, Video Editing, Print Publication Design, Social Media, Social Networking, Leadership, Creative Solutions, Image Manipulation, Sculpture.

Who are Kelsey Parker's colleagues?

Kelsey Parker's colleagues are Bryan Willkomm, Mike Novak, Patrick Kanzler, Egan O’keefe.

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